1. Going Mobile Checklist for Delivering Your Content on Devices Ulhas Anand Sr. Product Manager

2. Electronic Geographic Language Ancillary Media Rights

3. Rights – Electronic

4. Rights – Geographical Source: Wikipedia, http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use

5. Rights – Language Devices are there, now for the content Spanish, Mandarin and Russian markets will mature Same title multiple languages

6. Rights – Ancillary Ancillaries like audio, videos, images, instructor resources, etc. Deliver what other aggregate stores do not Replace back-of-the-book CD/DVD-ROMs

7. Rights – Media Associated media Games and Videos Passive and participative experiences

8. Rentals Subscriptions Freemium Ancillary Bundles Pricing

9. Secure rental models For individuals, institutions and libraries Fraction of cost, micro payments Geographies with weaker currencies Alternative to photocopying Pricing – Rentals

10. For individuals, institutions, book clubs, associations and libraries Set of titles, title series, categories or entire catalog Multi-seat and concurrency licenses Pricing – Subscriptions

11. Offer free content Advance digital copies and virtual sampling Content sharing among friends Sample chapters, ancillaries, etc. Access full content with limitations Up-sell to full access Pricing – Freemium

12. Add-on products to monetize rights Image and video stock sales Usage rights based pricing Pricing – Ancillary

13. Electronic + Print eBook + ancillaries eBook download + cloud Pricing – Bundles Source: O’reilly Books and Videos, http://www.oreilly.com http://www.oreilly.com

14. Develop a marketing plan that includes PR Website Social Media Affiliate Network (Reviewers, Bloggers, etc.) Institutional sales plan Marketing

15. PDF XML (content, catalog and meatadata) ePUB Formats

16. Usability –WYSIWYG from Typesetting –Fixed format display –Suitable for tablets Advantages –DRM through Adobe ACS4 –Low-cost content preparation –Typesetting Software does not matter Formats – PDF

17. Disadvantages –Smaller screen support o No-reflow of text –File size –Enrichments –Licensing cost o ACS4 o RM SDK Formats – PDF

18. Usability –Storage format –Content, catalog and metadata Advantages –Extensible –Future Proof, not limited to one format Formats – XML Disadvantages –Needs planned typesetting workflows –More expensive in the beginning –Legacy content support

19. Usability –Re-flowable text –Suitable for all devices Advantages –Format is a webpage –Future proof, can work outside an app –Books-on-the-cloud Formats – ePUB Disadvantages –Formatting –Enrichments –Content conversion costs –No DRM

20. Aggregators –Metadata & content requirements –Pricing model –Reports Operating Systems –What do/will your readers use? –Prevalence, market share –Rate of growth, future Delivery

21. Your own ebookstore Apps Buy once, read anywhere Relationships

22. Your own ebookstore –Are your customers, your customers? –Offer distinct advantages –Marketing is vital –Get to know your users –Establish relationships Relationships

23. Apps –Provide Apps that are useful –Your value add o Content o Presentation o Usability –Rethink content flow –Make use of the medium –Make authors and users participate Relationships

24. Buy once, read anywhere –Books-on-the-cloud –Multi-format delivery –Advantages to users that approach direct Relationships

25. Offer to everyone, business model without boundaries of Countries, Languages, Formats, OS or Market places Don’t sell the same book to a user, without creating additional value Offer more to those who come direct Allow authors and users to participate and be a part of the content Make your customers, truly your customers Relationships

26. Thank you! Contact info@ipublishcentral.com sales@ipublishcentral.com