1. Jennifer Korfiatis October 26, 2012

2.  Demographics  Psychographics  Single target approach?  Multiple target approach?  Combined target approach?

5.  Newspapers  Radio  Direct Mail

10.  Dayparts:  6am-10am  10am-3pm  3pm-7pm  7pm-midnight  Overnight  Weekends

11.  Country: (Taylor Swift) Top format in terms of the number of stations that carry it. Tends to skew slightly older M-F  News/Talk: (NPR/Rush Limbaugh)  Very broad bundle of programming  Men between the ages of 45 and 54 are the main demographic for this format.  Oldies/Classic Hits: (Doo Wop)  These stations primarily play anything released from 1963 on  Men between the ages of 45 and 54 comprise most of the loyal audience.  Adult Contemporary: (Maroon 5)  Geared primarily to women ages 35 to 44, this format began in the early 1970s and has successfully replaced what used to be known as easy listening or MOR (middle of the road)  6 different “flavors”  Hispanic:  Second fastest growth  This category is very broad and encompasses Spanish-speaking M-F listeners age 18 and up.

12.  Adult Standards: (Frank Sinatra)  Declining format  Adults 55+  Top 40: (Katy Perry)  Comprised of listeners between the ages of 18 and 34, the format faded for a while,, but has come back  Soft adult contemporary: (Celine Dion)  Women 35-54  Religion: (Gospel)  Employed mothers between the ages of 25 and 44 are the primary listeners  Classic Rock (Led Zepplin):  Men between the ages of 45 and 54  Sports (MLB)  Men 45-54

13.  “Physical media–AKA direct mail–left a ‘deeper footprint’ in the brain.” - Millward Brown, a leading global research agency  In other words media that consumers can touch and feel resonated and touched more emotions than those of the digital variety.

14.  “Direct mail surprisingly transcends the age demographic, with younger consumers (the 18- to 34-year-old demographic) preferring to learn about marketing offers via postal mail rather than online sources.”-national survey research from ICOM

15.  Facebook  Twitter  YouTube

21.  60 hours of video are uploaded to YouTube every minute. This number was only “48 hours” a couple of months ago (8/2012).  Over 4 billion YouTube videos are viewed a day  Over 4 billion hours of video are watched each month on YouTube

22.  Which organizations in your community make sense for a mutually-beneficial alliance?

23.  Questions to consider:  Which mediums attract your target market(s)?  What is the frequency?  What is the message?  How can it best work cohesively?

24.  Jennifer Korfiatis, MBA  (509) 665-0208  jennifer@jenniferkorfiatis.com