1. Colgate White shiny healthy teeth naturally By Anita Laila Rekha

2. COLGATE-PALMOLIVE(PAKISTAN) LTD A joint venture between CP USA & Lakson Group of Companies Pakistan Incorporated in Pakistan on Dec 5,1977

3. Colgate is a truly global company doing business in over 200 countries.

4. Product Mix Fabric Care (Brite, Express and Bonus) Personal Care (Palmolive soap and Palmolive Naturals) Oral Care (Colgate Regular,Gel,Extra Mint,tooth brushes and Sparkle) Surface Care (Lemon Max,Max liquid, AJAX and Azaadi)

5. Facts Per Capita Consumption of Toothpaste in Pakistan is 35gms per person per year In comparison India has a massive consumption of 900gms per person per year

6. Cavity prevention Whitening Plaque prevention Long-lasting fresh breath Toothpaste and mouthwash in one Baking soda & peroxide Colors appealing to kids Colgate the tooth paste!

7. Code Of Conduct Provide safe and quality products of value to consumers Increase shareholder value Offer opportunities for personal and professional growth to all Colgate people Fulfill our corporate social responsibilities as a member of the global community

8. Research Objective

9. SURVEY

10. Areas Covered Garden, Clifton, Defence, Korangi, Nazimabad, North Nazimabad, Karimabad, Mehmoodabad, Malir, Gulshan, Landi Town, PECHS, Saddar, and Cant Station etc.

11. Analysis!!!

12. Which brands of toothpaste people of Karachi usually prefers?

14. What Attracts you most to buy colgate?

16. How many times do you brush your teeth daily?

18. Are you satisfied with Colgate ?

20. What features do you usually look for in Colgate?

22. Which of the following advancements do you expect in your colgate?

24. What flavors do you and will you appreciate in colgate?

26. Normally what size pack do you prefer?

28. How often do you opt for new toothpaste ?

30. How do you find your Colgate prices?

32. What other brands will you prefer if you do not get the colgate ?

34. Why you prefer that colgate brand than any other brand in the market?

36. limitations Short duration for survey Respondents were not interested Brand loyalty among consumers that’s why they don’t want to switch to another brand of toothpaste Reluctant to try a new brand

37. Recommendations Brand Manager should spend at least one week in a month in the market to get market feedback about the brand. Should start targeting teenagers in their advertisements. Add colors and flavors which appeals kids like fruit flavors etc Introduce a a medicated toothpaste in brand extension Continuous sales promotional activities to be done

38. Wake-Up – We’re Done!