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Copyright © 2007 Pearson Education Canada 13-1 Chapter Thirteen Marketing and the Internet with Duane Weaver
Copyright © 2007 Pearson Education Canada 13-2 E-Business Defined E-business: the use of electronic platforms to conduct a company’s business. E-commerce: buying and selling processes supported by electronic means. Business-to-Consumer : retail, banking. Business-to-Business : trading networks. Consumer-to-Consumer: eBay, Napster.
Copyright © 2007 Pearson Education Canada 13-3 B2C (Business to Consumer) The online selling of goods and services to final consumers. 25% increase in online buying since Increasing diversity in buyers. –This provides increasing opportunities for targeting markets. Customer initiated and controlled.
Copyright © 2007 Pearson Education Canada 13-4 B2B (Business to Business) Most major B2B marketers offer product information, purchasing and support services online. Most business buying today takes place on the Internet. Open trading exchanges—huge specialty e-marketspaces to conduct transactions. Constant increases in private trading networks.
Copyright © 2007 Pearson Education Canada 13-5 C2C (Consumer to Consumer) Occurs on the Web and includes a wide range of products and services. Forums: discussion groups located on commercial online services. Newsgroups: the Internet version of forums.
Copyright © 2007 Pearson Education Canada 13-6 Benefits to Buyers Convenience. Ease of use. Privacy. Greater product access and selection. Information gathering. Interactive shopping. Immediate.
Copyright © 2007 Pearson Education Canada 13-7 Benefits to Sellers Customer relationship building. Cost savings. Increased speed. Increased efficiency. Improved cash flow. Flexibility. Global reach.
Copyright © 2007 Pearson Education Canada Cs of Effective Design Context: layout and design elements. Content: text, pictures, sound and video. Community: user-to-user communication. Customization: personalizing for each user. Communication: two-way communication. Connection: links to other relevant sites. Commerce: commercial transactions.
Copyright © 2007 Pearson Education Canada 13-9 Functions of a Website Sales channel – buying and selling online. Marketing communications vehicle – part of the integrated communications mix. Customer service channel – self-service, product enquiries, after market service. Delivering content – portal sites, publishing sites. Service provider – subscriptions, information provider, search engine.
Copyright © 2007 Pearson Education Canada Online Promotion Methods Online advertising: Banners, text links, interstitials, sponsorships, micro sites. direct response: Permission-based. Viral marketing: Word-of-mouth based. Online Movies: Mini-movies as ads. Podcasting: Sending information to wireless devices. Blogging: Two way dialogue.
Copyright © 2007 Pearson Education Canada Types of Online Advertising Banner ads (squares or rectangles) and tickers (move across the screen). Textlinks (hypertext that takes the user to a new webpage or website). Content sponsorships (sponsoring special content). Interstitials (pop ups). Microsites (limited website with detailed information).
Copyright © 2007 Pearson Education Canada Legal and Ethical Issues Online privacy. Online security. Internet fraud. Segmentation and discrimination. Access by vulnerable or unauthorized groups.
Copyright © 2007 Pearson Education Canada Thank You for your time and commitment to learning! You should now be a marketing savvy business person! CONGRATULATIONS!
Copyright © 2007 Pearson Education Canada13-1 Marketing: An Introduction Second Canadian Edition Armstrong, Kotler, Cunningham, Mitchell and Buchwitz Chapter.
Copyright © 2005 Pearson Education Inc. Marketing in the Digital Age Chapter 3 PowerPoint slides Express version Instructor name Course name School name.
E-Marketing & E-commerce Marketing in the Digital Age Lecture 1.
Marketing: An Introduction Marketing in the Internet Age Chapter Three Lecture Slides –Express Version Course Professor Date.
Marketing in the Digital Age Forces Shaping the Digital Age.
Marketing in the Digital Age Chapter Learning Goals 1.Be able to identify the major forces shaping the new digital age. 2.Understand how companies.
Slide 4.1 Marketing in the Internet age Chapter 4.
Marketing in the Digital Age: Making New Customer Connections Chapter 3.
MARKETING AN INTRODUCTION Armstrong/Kotler MARKETING AN INTRODUCTION Armstrong/Kotler 14 Copyright © 2011 Pearson Education Global Edition Direct and Online.
Marketing in the Digital Age 10a. 10a-2 Professor Takada ROAD MAP: Previewing the Concepts The major forces shaping the new digital age. The major forces.
© 2010 Pearson Education Canada 13-1 Marketing: An Introduction Third Canadian Edition Armstrong, Kotler, Cunningham, Buchwitz Chapter Thirteen Direct.
Chapter 17 Direct and Online Marketing: Building Direct Customer Relationships.
3-1 Chapter 3 Marketing in the New Internet Economy.
Chapter Fourteen Marketing in the Digital Age. Roadmap: Previewing the Concepts Copyright 2007, Prentice Hall, Inc Discuss how the digital age.
Marketing in the Digital Age ROAD MAP: Previewing the Concepts Identify the major forces shaping the new Digital Age. Identify the major forces.
Marketing Management Online marketing
Copyright © 2012 Pearson Canada Inc Direct and Online Marketing Chapter 14.
Marketing in Digital Age Dony Eko Prasetyo, S.IP..
Basic Computer Concepts What is Commerce? Commerce, or doing business, is a negotiated exchange of valuable objects or services between at least two.
WHAT IS E-BUSINESS? Conducting business via the Internet. Capabilities and Benefits of E-Business Global reach, personalization, interactivity, right-time.
Copyright © 2008 Pearson Education CanadaPrinciples of Marketing, Seventh Canadian Edition Chapter 17 Marketing in the Digital Age.
Chapter 4 E-Business / E-Commerce Marketing in the Digital Age.
1 Chapter 17 Direct and Online Marketing: The New Marketing Model.
Chapter 5 © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole.
E-Commerce. What is E-Commerce Industry Canada version Commercial activity conducted over networks linking electronic devices (usually computers.) Simple.
19 Managing Personal Communications 1. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 19-2 Chapter Questions How can companies.
CHAPTER-4 THE DIGITAL FIRM: E-COMMERCE AND E- BUSINESS.
Copyright 1999 Prentice Hall 17-1 Chapter 17 Direct and Online Marketing PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong.
9 - 1 Copyright © 2006, The McGraw-Hill Companies, Inc. All rights reserved. Electronic Commerce Systems Chapter 9.
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Kotler / Armstrong, Chapter 17 _____ marketing usually seeks a direct, immediate, and measurable consumer response. 1.Mass 2.Indirect 3.Direct 4.Separate.
Sri hermawati E commerce. 2 ›Distributing, buying, selling and marketing products and services over electronic systems ›E-business for commercial transactions.
©2003 Prentice Hall, Inc.To accompany A Framework for Marketing Management, 2 nd Edition Slide 0 in Chapter 2 Chapter 2 Adapting Marketing to the New Economy.
MGT301 Principles of Marketing Lecture-42. Summary of Lecture-41.
10.1 © 2007 by Prentice Hall 10 Chapter E-Commerce: Digital Markets, Digital Goods.
E-BUSINESS. ই - বিজনেস ইলেকট্রনিক্স ডিভাইস ব্যবহার করে সংঘটিত বিজনেসকে ই - বিজনেস বলা যেতে পারে।
Chapter 9 e-Commerce Systems. 2 Section 1 E-Commerce Fundamentals.
Electronic Commerce Systems e-Commerce trends e-Commerce processes e-Commerce success factors e-Commerce categories Chapter 8 McGraw-Hill/Irwin Copyright.
AB 219 Marketing Unit Eight The Promotion Mix Components Note: This seminar will be recorded by the instructor.
E-Commerce: A Revolution in the Way We Do Business.
Ecommerce Application Development For Online Selling Via Web and Mobile Application Electronic commerce, commonly known as e-commerce, is a type of industry.
E-Commerce Chapter 5. Electronic commerce : E-commerce : eCommerce o Is Trading in products or services using computer networks, such as the Internet.
E-Commerce (electronic commerce) is the buying and selling of goods and services on the Internet.
C HAPTER 14 DIRECT AND ONLINE MARKETING: Building Direct Customer Relationships CRS Questions & Answers.
1 Chapter 9 Electronic Commerce and Electronic Business.
9.1 © 2007 by Prentice Hall 9 Chapter E-Commerce: Digital Markets, Digital Goods.
C HAPTER 14 Marketing in the Digital Age. Copyright 2007, Prentice-Hall Inc.14-2 Discuss how the digital age is affecting both consumers and the marketers.
SESSION 4 THE DIGITAL FIRM: ELECTRONIC COMMERCE AND ELECTRONIC BUSINESS.
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