1. DCS in Japan & China 2006-06-14

2. What is the DCS? The Destination Control System increases the handling capacity during up-peak traffic Gathers passengers with similar destinations to the same elevator.

3. QUESTIONS TO THINK ABOUT  DCS is becoming market standard in Europe, what will happen in Asia?  Why was Japanese version of DCS not successful in Japan in 1980s?  Japanese elevator companies represent 1/3 of China market. Do they turn against DCS in China?  Any cultural factors, which may influcence to the popularity of DCS?

4. 768 366 52 59 488 274 Existing/Sold DCS Elevators with DCS 2005 Sources of data: MPU, FLs, competitors, EW, real estate news 853 6 by Otis (2006-08) CHN 130, TWN 20, HK 180

5. MISSION  To get good understanding about the needs of the Japanese and Chinese elevator users  To find differencies between the values of Japanese and Chinese people Does there exist cultural bound obstacles against the DCS concept?  To find out what layouts and functionalities of the DOP are preferred

6. METHODS  Interviewing Japanese architects  Interviewing and conducting scenarios to people working or living in high-rise buildings  Contacting local Elevator Associations  Recording and observing general behavior in an elevator context

7.  In both countries on a touch screen DOP left to right button layout is preferred  Special buttons local letters preferred Chinese don`t have experience with the western symbols, such as -symbol group call usage seen as complex CONCLUSIONS JAPAN & CHINA: DOP logic and layout

8.  Foreign architects or domestic builders key influencers to the acceptance of new innovations domestic architects have limited influence elevator company co-operates mainly with the architect no elevator consultants  Keiretsu model: CONCLUSIONS JAPAN: Architect Interview CUSTOMER DEVELOPER CONSTRUCTOR ELEVATOR COMPANY ARCHITECT

9.  Japanese architects highly interested in DCS brings new opportunities to design buildings touch screen  DCS should have concrete customer benefits ability to reduce one shaft? security card readers to combine passenger call and access control? CONCLUSIONS JAPAN: Architect Interview

10.  Main reasons for the low success of DCS in Japan in 1980s low marketing/visibility 0 of the architects knew about the DCS concept only little improvement to the efficiency ”upgrades 20% to 30% in a VERY heavy use” brings nothing really new to the building, except costs DOP`s next to the elevator doors usage and design of the floor buttons were conventional floor buttons inside the elevator car (Hybrid) CONCLUSIONS JAPAN: Architects` Interview

11.  Time is everything to a Japanese office worker or even to the housewives DCS instructions should explain the pros of the system  Lack of control is not seen as problematic trust in machines integrated into the culture? being used to tube like environments: express trains, education... need to know the arrival time/location after calling it – immediate call allocation  DCS should be sold under a local brand CONCLUSIONS JAPAN: Office Workers` Interviews

12.  Allocation of people into different elevators not problem the closest friends are from the same floor no need to talk inside the elevator  Door close button is a must when information of a person approaching, door close button wouldn`t be used how to allocate this to the passenger? CONCLUSIONS JAPAN: Office Workers` Interviews

13.  Instead of time, space, control and social interaction more important for Chinese knowing beforehand which elevator to take is valued Car call buttons are a must talking inside the elevator is normal  Knowing the arrival time of the elevator seen important showing the waiting time same time with the guidance? showing the location of the moving elevator?  DCS should be sold under a foreign brand  No need for allocated passengers based on gender CONCLUSIONS CHINA: Office Workers` Interviews

14.  As in Japan, consultants` influence is minor  Domestic companies are in a key role, whereas foreign firms have the role of consulting  Parties in elevator business: CONCLUSIONS CHINA ELEVATOR ASSOCIATION ARCHITECTCONSTRUCTOR ELEVATOR COMPANY DEVELOPER AUTHORITIES CUSTOMER FOREIGN ARCHITECT AGENTS FOREIGN CONSTRUCTOR

15. How to Proceed?  Seems that DCS less attractive for Chinese users than for Japanese  Preferred solutions Full configuration for Japanese (Efficiency) Hybrid configuration for Chinese (Control)  Possible features elevator calling with a mobile phone gender elevator would be too extreme  Touch screen is a must good modifiability high-tech atmosphere

16. “ ありがとうございます ” “ 谢谢 ”