1. April 2008 Yasuo SAKAMOTO Director-General of Policy Planning Division Ministry of Internal Affairs and Communications For an ICT society in the 21 st century - Ubiquitous Net Society - For an ICT society in the 21 st century - Ubiquitous Net Society - The World Bank Videoconferencing Seminar

2. 1 Trends Key Task Practical Approach ・ Digitalization ・ To be broadband and seamless environment （ TCP ／ IP etc. ） ・ Enhanced data processing and information storage ① Response to borderless coordination with international legal system － shared basic philosophy ② Alliance of “real society” and “cyber society” ① ICT contribution to the common task of mankind (global environmental issues, natural disasters etc.) ② Shared new ICT tasks ③ＩＣＴ and social system Increased speed ・ The task is how to improve user interfaces.

3. 2 Recognize ICT revolution ※ WHITE PAPER Information and Communications in Japan 2007 S-curve growth

4. 3 Ubiquitous Net Society An easy-to-use network anytime, anywhere, with anything and for anyone U ser-oriented From the user’s point of view ○Close to the user ・ For a society that is user-orientated than a society where objects are given by the supplier ・ Developing technologies and services that are connected to our needs U nique Be something special ○Create individual energy ・ A new society where your dreams come true ○Vitalize the society ・ Create new social systems and business services ・ Get out from the norm and realize local revitalization with creativity U biquitous Connects everyone and everything ○An easy-to-use network anytime, anywhere, with anything and for anyone. ・ ICT will be everywhere in daily life for a user-friendly society ○Person2Person plus Person2Goods, and Goods2Goods ・ From every aspect, communication will play a more important role in society ｕ－Ｊａｐａｎ （ Ubiquitous Net Japan ） U niversal User-friendly ○Gentle with people ・ Can be used by anyone without thinking of the equipment or network ・ The aged and disabled will be able to participate in society with ICT ○Interaction ・ A heart to heart interaction overcoming barriers between generations and localities to create togetherness

5. 4 Ubiquitous Economy  Advancement of ICT across a wide variety of common users’ life domains  Users actively enjoy benefits of new ICT  Change of lifestyle Repercussions created by lifestyle changes over the socio-economic system · Creation of new markets and employment opportunities · Shrinkage and transformation of conventional markets · Reviewing of business activities, restructuring etc. Company [Socio-economy] LAN, WAN B2B etc. Regional expansion of broadband services, promotion of mobile broadband services, IC tags etc. - Diverse information distribution - Market efficiency improvement -Social productivity improvement User Company User B2C, C2C （ long tail phenomenon, consumer transmission etc. ）

6. 5 Services in the Ubiquitous Network Society ※ WHITE PAPER Information and Communications in Japan 2007 Open-oriented / dispersion / two-way / dynamic Close-oriented / concentration / one-way / static Company - centred Individual - centred Affiliate Mash up Pay-per-click advertising Podcasting Portal sites News sites Company sites Internet radio E-commerce Banner advertising Online games Internet auctions Home Pages Bulletin Boards Blogs SNS Sound / video sharing Virtual world WIKI Prevalence of CGM Facilitating the sending information Active communication ① Increase of collaborative business ・ Collaboration between companies and individuals ・ Use of collective intelligence ② ③ Flat Information flow Open Dispersion

7. 6 Promotion of the “u-Japan Policy” Development of ubiquitous networks Promotion of policies not only for domestic society but also for international markets and networks To strategically promote R&D and standardization in priority areas, and to strengthen international competitiveness through innovations Advanced usage of ICT Upgrading enabling environment Preparation of infrastructures for network collaboration Preparation of broadband infrastructures on a nationwide basis Preparation of an environment having seamless access to wire and wireless networks Establishment of networks among products that have been embedded with various types of ICT equipment Promotion of content creation, distribution and use Social system reform to advance through ICT Employment of ICT human resources Promotion of introduction of universal designs Promotion of “21 strategies for ICT’s Safety and Security” Identification and clarification of "negative" problems to be resolved Formulation of the "Charter for Ubiquitous Network Societies" Response to important issues becoming obvious International strategy International strategy ： Technology strategy Technology strategy ：

8. 7 Upgrading enabling environment １ Protect privacy Protecting personal information held by public institutions and companies Privacy protection in medical care, financial case etc. Rules for IC tags ２ Secure information security Information network vulnerabilities Response to computer viruses Awareness of information security among general users ３ Establish an e-commerce infrastructure Malicious business practices using the Net Safety in e-payment International issues of e- commerce ４ Cope with illegal and harmful content and mischievous transmissions Response to Spam mail Increased harmful Web pages International issues of contents provisions ５ Secure intellectual property rights Whole concept of Intellectual property strategies Protecting copyrights for digital property Lack of reuse for contents ６ Establish a new social code of conduct Science and technology ethics in information technology R&D Rules for use of robots ７ Penetrate information literacy Interface anyone can use easily Response to information overflow Use of ICT in education ８ Alleviate the geographic divide Regional divide in basic and advanced services North-South Divide in use of ICT Priority of ICT in establishing social capital ９ Respect the global environment and mental and physical health Response to global environment problem Impact on youth development １０ Establish systems and practices with Internet support Promoted use of ICT in various areas Convenience of e- governments ※ Cultural diversity and uniquity

9. 8 The Global Information Infrastructure: Agenda for Cooperation (March 1994) １ The role of governments and all stakeholders in the promotion of ICTs for development ２ Information and communication infrastructure: an essential foundation for an inclusive information society ３ Access to information and knowledge ４ Capacity building ５ Building confidence and security in the use of ICTs ６ Enabling environment ７ ICT applications: benefits in all aspects of life ８ Cultural diversity and identity, linguistic diversity and local content ９ Media 10 Ethical dimensions of the Information Society 11 International and regional cooperation Declaration of Principles Building the Information Society: a global challenge in the new Millennium （ Dec 2003 ） 1 Encouraging private sector investment 2 Promoting competition 3 Providing open access to the network for all information providers and users 4 Creating a flexible regulatory environment that can keep pace with rapid technological and market changes 5 Ensuring universal service.

10. 9 Overview of the Ubiquitous Network Society Charter ■ Latent potential of ICT and its role in future society ■ Ubiquitous network society — definitions, objectives and significance ■ Balance between free and diverse information distribution, and safe and secure information distribution ■ Positioning of the Charter Preamble ■ Information access and dissemination rights Access to networks and to information in the public domain, dissemination of information over networks, the digital divide in geographical terms ■ Information diversity Securing the diversity of contents and the interoperability of means of access, enhancing freely available content, promoting information disclosure by public institutions ■ Promotion of information technology in business and society Promoting the use of ICT, safe development of e-commerce, promotion of computerization in the public sector, developing infrastructure that increases the convenience for the user ■ Information literacy Balancing the distribution of benefits from ICT, nurturing specialists, securing universal design, using easy-to-understand terms and expressions Free and diverse information distribution ■ Privacy Independence from networks, protection of personal information, securing privacy, securing appropriateness in shooting videos and photographs ■ Information security Securing network safety, prevention of improper usage, development of security technology ■ Intellectual property rights Protection of copyrights, etc., protection of rights through technology ■ Information ethics Establishment of information ethics, prevention of illegal and harmful contents, etc., ethics in science and technology, ethics of contents producers Safe and secure information distribution Balance Support Ubiquitous Network Society Charter Construction of new social infrastructure Establish a charter summarizing the basic principles and shared understandings for the ubiquitous network society → Propose a framework for maximizing the advantages and minimizing the disadvantages. Use as a guideline for developing domestic regulations. ■ Balance between the real society and the cyber society Developing systems supporting the cyber-society, establishing a new social code of conduct, consideration for the recycling-based society, timely and appropriate realization of policies ■ Systems for local and international coordination and cooperation Inclusion of diverse viewpoints in policy formulation, development of structures for coordination and cooperation with local communities and with the international community

11. 10 (Reference) The regulation of “Spam” in other countries Japan 2002/7 Introduction of opt-out regulation (World first) 2005/11 Amended law No amendment of opt-out regulation Korea 2005/3 Australia 2004/1(enforced in 2004/8) UK 2003/12 Germany 2004/7 Netherlands 2004/5 USA 2004/4 introduction of opt-in regulation China 2006/3 France 2004/6 2008/2 Amended law (draft) introduction of opt-in regulation introduction of opt-in regulation for mobile calls introduction of opt-in regulation based on EU Directives introduction of opt-in regulation introduction of opt-in regulation for calls introduction of opt-in regulation based on EU Directives