1. Pre/Post-Workshop Evaluations Team of Specialists on Forest Products Markets and Marketing Annual Meeting – Geneva October 2, 2006 Richard Vlosky

2. Why Conduct Pre & Post Workshop Assessments ? Identify participant expectations Compare expectations vs. outcomes Metrics for content delivery success Compare workshop audiences Improvements for the future

3. Which Workshop Did We Evaluate ? Multi-national capacity building workshop for the Balkan region countries Novi Sad, Serbia and Montenegro - April 2006 Coordinated by ToS team member Dr. Branko Glavonjic 21 participants + speakers/coordinators “Forest Products Marketing—from Principles to Practice”

4. Sponsors Austrian Government

5. Participants from: –Albania –Bosnia and Herzegovina –Croatia –The FYR of Macedonia –Romania –Serbia and Montenegro

6. Participant Expectations Balkan countries markets Case studies Current situation in European Demand trends in EU and US Fundamentals of markets and marketing Gain wider knowledge about marketing at all levels Get a regional perspective How to become part of world market Market information for private forest owners Marketing in state companies Marketing strategies - national and company levels Marketing tools to help to fix company problems

7. Participant Expectations Meet people, new contacts, network Methodology of marketing research New business, new markets Organizing of promotion campaigns Strategies to position my country in the wood industry The 4 Ps of marketing Trading and marketing Understand experiences in other countries Ways to promote wood products Wood and non-wood forest products 67% said the workshop met their expectations

8. Results for Matched Pre-post Responses (n=15) What is your current level of knowledge about Forest Products Markets in: 1=Not knowledgeable at all 2=Somewhat knowledgeable 3=Very knowledgeable Mean/PreMean/PostSig. Balkans2.42.60.43 European Union2.32.50.34 North America1.41.90.04

9. Familiarity with marketing concepts 1 = Not familiar at all 2 = Somewhat familiar 3 = Very familiar Mean/PreMean/PostSig. Pricing2.52.30.57 Distribution2.32.50.32 Advertising2.32.50.29 Promotion2.12.50.26 Products2.72.90.13 Channels2.22.70.06 Results for Matched Pre-post Responses (n=15)

10. 1 = Not familiar at all 2 = Somewhat familiar 3 = Very familiar Mean/PreMean/PostSig. eBusiness (Internet Mktg.)2.22.40.48 Customer Relationship Mgt.1.9 0.79 Marketing Information Sys.2.12.30.64 Organizational Behavior2.2 1.00 Familiarity with marketing concepts Results for Matched Pre-post Responses (n=15)

11. What is your experience with: 1.Not experienced at all 2.Somewhat experienced 3.Very experienced Mean/PreMean/PostSig. Short-term Tactical Planning2.52.30.57 Long-term Strategic Planning2.32.50.32 Results for Matched Pre-post Responses (n=15)

12. Where to Next? Croatia (December 2006)? Moscow, Russia (2007)? ???

13. Questions?? Comments?? Suggestions??