1. Public Hearing House State Affairs July 18, 2008 Luanne Southern Deputy Commissioner

2. Page 2 DSHS Overview DSHS is responsible for Public health, mental health, substance abuse Everything from Alzheimers to Zoonosis Impact on millions of Texans

3. Page 3 Major Health Issues Chronic diseases Infectious diseases Substance abuse Mental illness Natural & man-made disasters Advertising is one, small component we use to fulfill our mission in addressing major health issues.

4. Page 4 DSHS Advertising Overview DSHS advertises To fulfill statutory purposes or requirements To respond to federally funded activities Direct people to services DSHS advertising Provides information and education Promotes healthy behaviors Raises awareness of health topics

5. Page 5 Some DSHS programs that advertise Organ donation Educate people on becoming organ donors Diabetes Increase awareness, early diagnosis and treatment of chronic kidney disease Immunizations Promote recommended immunization schedule Tobacco Prevent and/or reduce tobacco use Community Preparedness Prepare Texans for natural or man-made disasters

6. Page 6 Advertising Expenses FY 06 and FY 07 FY 06 advertising expenses = $7,369,936 Federal Funds = $3,314,802 General Revenue Funds = $4,055,134 FY 07 advertising expenses = $7,548,445 Federal Funds = $4,363,191 General Revenue Funds = $3,185,254

7. Page 7 Organ Donation Promote registration on Glenda Dawson Donate Life Texas Registry Multi-media education campaign 61% increase in total certified registrants

8. Page 8 End Stage Renal Disease 80th Legislature allocated funding Decrease the number of new End Stage Renal Disease cases in Texas. Multi-media education and prevention campaign Outreach to individuals at risk for ESRD Launched Late Spring 2008

9. Page 9 Tobacco Multi-media campaigns Aims to reduce tobacco use among youth and adults Eliminate exposure to secondhand smoke

10. Page 10 Immunizations Multi-media educational campaigns Promotes importance of keeping childrens vaccinations up to date Focus on children receiving the 4 th dose of the DTaP vaccine (diphtheria, tetanus, acellular pertussis) Also have focused on pertussis (whooping cough)

11. Page 11 WIC – New Food Package Education campaign on new food package Targets participants, vendors, WIC staff, and partners Prepare WIC participants to shop, prepare and use WIC foods

12. Page 12 Ready or Not? Federal funds with local impact Multi-media education campaign Helps individual prepare for all- hazards threats TexasPrepares.org Family Essentials Information

13. Page 13 Summary Purpose of DSHS advertising Provide information and education Promote healthy behaviors Raise awareness of health topics Prevention Improve health and well-being in Texas