1. COLOR CUSTOMIZATION
The Aveda Difference

2. 2

3. FOUNDATION

4. How does Color Theory relate to Hair Color?
By realizing the saturation of blue, red, yellow will determine the darkness of the color.
Hair Color can be described in two ways:
depth/level
tone

5. CONSULTATION- most important part of color service
GREET
OBSERVE
LISTEN
SUGGEST
CONFIRM

8. HAIR ANALYSIS HAIR COLOR HISTORY- determine needs
LEVEL AND TONE- natural and previous color
DESIRED LEVEL AND TONE- realistic desires
NRP AT DESIRED LEVEL- ensure formula
TEXTURE- diameter of a hair strand
DENSITY- # of hairs per square inch
POROSITY- ability to absorb moisture
TENACITY- strength of cuticle (grey%)

9. BLUEPRINT-planning guide used prior to Color Service.
Analysis
History of Previous hair color
Desired Result
Pre work
Formula
Application
Processing Time
BLUEPRINT-planning guide used prior to Color Service.
Helps you reach a clear agreement on desired service and result .
Provides Hair Analysis which ensures proper Formulation.

10. AVEDA Consultation Analyze Hair Condition Hair Color History
Realistic Desired Result
Establish Service Price
Maintenance/Time Schedule
Home Maintenance

11. 6 Steps to Implement Perfect Color Service
Consultation
Formulation
Mixing
Application
Processing
Removal 11

12. ORGANIC LAVENDER creates pleasant processing experience12

13. Green Tea Extract- used to aid in color development process

14. Most hair color formulations are created with synthetic couplers
Most hair color formulations are created with synthetic couplers. Aveda Hair Color formulas combine traditional couplers with the natural activity of specific components (polyphenols) in green tea extract to create a broad range of colors
In addition to acting as couplers, the polyphenols in green tea extract are known to be powerful anti-oxidants, which help prevent damage due to environmental stress
Aveda uses nourishing plant oils sunflower, castor, an jojoba, coconut, babassu to create a gentler hair coloring process which results in incredible shine and helps to retain and improve its condition

15. Sunflower

16. Castor

17. Jojoba

18. Babasu Oils 18

19. Coconut Oils 19

20. Red Tea Rooibos 20

21. Candelilia Wax 21

22. Soy Protein 22

23. Corn 23

24. Tone- characteristic of color measuring warmth and coolness

25. Tone characteristic of color measuring warmth and coolness PURE TONES provides a complete range of tonal families to create Color Customization *NATURAL/NATURAL delivers maximum grey coverage **INTENSE BASE add with natural + pure tones/pigment to achieve vibrant pure tonal intensity not recommended on grey hair
Light Pure Tones
*NN VB BB YO
**OR
Dark Pure Tones
*NN BV BG YO
**RO
**VR/ RV (DOCT)
**R PURE PIGMENT
*Warm tones reflect more light and may appear slightly lighter.
*Cool tones absorb the light and may make the lift appear slightly darker.

26. PURE PIGMENTS BLUE RED YELLOW GREEN VIOLET ORANGE
Text
*add standard grams to enhance tone
*add double when replacing pure tone
recommended on levels 6 and below
*use to create true Fashion colors
recommended for prelightened to pale yellow 26

27. LEVEL categorizes color from darkness to lightness27

28. LEVEL measurement of lightness and darkness Natural Series 1n-10n formulated for balanced neutral (without excess warmth or coolness) Natural Remaining Pigment When permanent hair color is used, it is important to identify the N.R.P. at each of the 10 levels. N.R.P is the tonal value that that hair contributes as it lightens.
10 Lightest Blonde
9 Very Light Blonde
8 Light Blonde
7 Medium Blonde
6 Dark Blonde
5 Lightest Brown
4 Light Brown
3 Medium Brown
2 Dark Brown
1 Black
Pale Yellow
Yellow
Yellow/Orange
Orange
Red/Orange
Red

29. DEPOSIT ONLY Pure Bases
Light Pure Base—A light copper base that is never used alone, it is designed to be mixed with the light O/R Pure Tone
Dark Pure Base—A red base that is never used alone, it is designed to be mixed with the Dark Red Pure Tones : Dark R/O, Dark R/V, Dark R/R
*The Pure Bases create intense, vibrant Copper and Red tones
**Not recommended for use on Grey Hair 29

30. Aveda Color Catalyst Crème Developer
Active Ingredient is Hydrogen Peroxide
Features cationic conditioners that buffer the damage
Essential oils in Color Catalyst crème developer combine with the hair color’s chemistry to deliver balanced lasting tonal purity
Emulates the chemistry of the sun in lightening the hair
A conditioning crème developer features a fresh flower and plant Pure-Fume aroma
Formulated for use with Aveda Full Spectrum hair color, Aveda Shades of Enlightenment and Aveda Enlightener
Available in 5, 10, 20, 30, & 40 volume 30

31. Aveda Color Treatment Activator
Fomulated for use with Aveda Full Spectrum Deposit-Only
Cream Developer
Liquid Developer
features a fresh flower and plant Pure-Fume aroma
DEPOSIT ONLY NOT TO BE INTERMIXED WITH FULL SPECTRUM PERMANENT 31

32. Enlightenment Enlightener Permanent Deposit Only Ammonia-free
AVEDA FULL SPECTRUMcreated for customization and condition *UNIVERSAL 0n AVAILABLE
Enlightenment
96% Plant Derived
30 or 40 volume
Color Catalyst
PROCESS
30 volume = 30 min
40 volume = 45 min
Enlightener
5,10,20,30,40 volume
use enlightener crème booster for on scalp applications
Permanent
96% Plant Derived
5,10, 20, 30, 40 volume
Color Catalyst
PROCESS 20,30,40,45 MIN
*Natural/Natural available for Maximum coverage
FOR GREY WITH NO N/N PROCESS 45 MIN
Deposit Only Ammonia-free
99% Plant Derived
Cream or Liquid
Color Treatment Activator
PROCESS MIN
*blends up to 50% grey
COLOR VISCOSITY- use 4-9 Drops

33. Recommended Grams of Pure Tones for a 40 Gram Color + 40 ML Color Catalyst Bright Formula is 50% N series + 50% Pure Base
LEVEL
Natural Series
DESCRIPTOR
STANDARD
(50% Less)
(50% More)
PURE BASE
INTENSE
10N
Lightest Blonde 2 1 3
LIGHT 4 9N
Very Light Blonde 6 8 8N
Light Blonde 9 12 7N
Medium Blonde 16 6N
Dark Blonde
DARK 5N
Lightest Brown 4N
Light Brown 3N
Medium Brown 2N
Dark Brown _ 1N
Black

34. APPLICATION

35. APPLICATION apply Barrier Cream (Anti- Humectant) to hairline, this is used to protect guests skin from absorbing hair color
Aveda Retouch
apply to New Growth- the growth of hair after a color service.
Hair Color Balancing
Refresh- color has lost tone and up to one-level.
After hair color is completed processing wet hair with hot water Emulsify color through hair for 2-5 minutes. Shampoo.
*It is recommended that you retouch and refresh every 4-6 weeks
Retouch Reestablish- color has lost tone and1-2 levels. Apply hair color to mid-lengths and ends after retouch. Can remix desired shade with 10 volume or deposit-only formula.

36. Alternative Virgin Application
Instead of traditional virgin application, a higher volume of developer(10 volume higher) is applied to mid-length and ends. This ensure even lifting of both the scalp area and the mid-lengths, and can be applied at the same time.
*Always perform Strand Test to ensure desired end result. This enables us to monitor color development and avoid potential problems.(also to see how non aveda color might react with Aveda)

37. AVEDA ENLIGHTENER Off-the-scalp 1oz Enlightener 2oz Color Catalyst
LIGHTENER- Chemical compound which lightens hair by dispersing, dissolving and decolorizing the natural hair pigment. Product used to decolorize- commonly referred to as bleach
Off-the-scalp
1oz Enlightener 2oz Color Catalyst
On-the-scalp
1oz Enlightener 1oz Crème Booster 2oz 20 volume
1oz=30 grams
*It is not recommended to put enlightener under the dryer because it evaporates the protective essential oils in the product, it may swell and can cause irritation to the scalp area, and it may dry out the product and stop the processing.
**Recommended processing time up to 60 min
**Creme booster accelerates decolorization by up to 15 min

38. Aveda Shades of Enlightenment Blonding System EXTRA LIFT BLONDE SERIES
Mix: 40g Extra Lifting Cream 80ml Color Catalyst Text
*Do not add Enlightener Creme Booster to increase lifting
add PASTEL PURE TONE B,V,YO
**add 4 g for standard formula
soft 2g
strong 6-8g
4 LEVELS= 30 VOL 30 MIN 5 LEVELS= 40 VOL 45 MIN

39. Remove Tone=hot water/ 5vol
Hair Color Cleansing
Removal of artificial color from guests hair, removes tone, and hair color buildup
Formula: 1oz enlightener 1oz Shampure oz Color Catalyst/ hot water
Remove Tone=hot water/ 5vol
1 level lift=10 volume
2 level lift= 20 volume
3 or more= 30 volume
**If Lightening has not occurred in 10 minutes, remix the next strongest formula, and apply.
*Enlightener will work effectively up to one hour
***Thoroughly shampoo hair prior to recoloring
*Use 20 volume to Recolor after a cleansing formula has been processed

40. TPre Coloration
A process that replaces the lost N.R.P to lightened hair prior to applying darker hair color shade- once referred to as filler. Necessary when guest is going 3 or more levels darker.
Full Spectrum Deposit-Only Hair Color recommended
***Refer to Precoloration Formulas
*Use 20 volume to Recolor after a precoloration formula has been processed 40

41. Glossing Color Formulas
TONER
Refers to the color formula applied after lightening. Used in a double process blonde service or anytime you need to modify hair color with an additional color.
*TOWEL DRY THOROUGHLY/ APPLY EQUALIZING SOLUTION
Glossing Color Formulas
Shine = 40g 0N + 40g Liquid
Sparkle= 40g 0N + 2-8g Puretone + 40g Liquid
Sheer Glaze= 20g 0N + 20g Puretone + 40g liquid
Glaze= 20g 0n + 20g N + 2-8g Puretone + 40g liquid
UNIVERSAL 0N USED TO
ADD SHINE/GLOSS, REFRESH OR BALANCE COLOR, INCREASE TRANSLUCENCY, ADD OR DECREASE TONE, DECREASE LIFTING POWER, CREATE FASHION COLORS

42. Six Basic Section Foiling Technique

43. Color Placement Terminology
PANELS: Sections that the hair is parted into on the head
PARTINGS:Sub-Sections that are taken from panels and are then woven or sliced to create highlights
DENSITY:Number of foils that are in each panel
EFFECT: Number of weaves or slices in each parting

44. Color Placement Terminology
LIGHT DENSITY
30% or less of the hair in each panel is highlighted in foil
Partings are ½” apart. Section of hair left uncolored between each foil would be appx. ½” to 1”
MEDIUM DENSITY
50% of the hair in each panel is highlighted in foil.
Partings are ¼” to ½” apart
HEAVY DENSITY
70% of the hair in each panel is highlighted in foil
Partings are 1/8” to ¼” apart

45. Color Placement Terminology
EFFECT-
Weaving Effects:
Fine Effect—is achieved with weaves per parting
Medium Effect– is achieved with 6-8 weaves per parting
Strong Effect—is achieved with 2-3 weaves per parting
Always Bricklay pattern
Page 77

46. Color Placement Terminology
Slicing Effect
A fine effect in slicing is achieved by parting off a fine slice of hair to be colored within the foil. Placement of the next slice is determined by the density desired
A medium effect is achieved by taking 2 slices in a row, placing each slice to be colored in a foil back to back, before leaving hair out between the foils to be left uncolored
A strong effect is achieved by taking 3 slices in a row, placing each slice in foil back to back leaving hair out between the next set of foils

47. Color Blending/ Techniques
Under color
In between
On Color
Pull Through
Singles
Tipping
Color Melting

48. COLOR MAGIC Choose Desired Level/Tone Write down NRP
Write down Pure Tone
Breakdown Secondary colors to primary
In dominance Blue, Red, Yellow will neutralize each other
Tone remaining will be the contributing tone of formula