1. Morro Bay Marketing Presentation November 8, 2012

2. SLO County Visitor’s Guide Ad: 2013 Issue

3. TripAdvisor.com Sponsorship Page Runs through November 2012 3172 page views 242 clicks 7.63% CTR Last month: 10.87% CTR

4. TripAdvisor.com Banner Page

5. Bay Area News Banner Ad Campaign iPhone App: 10/1/12 – 11/1/12 130,531 impressions 435 clicks .33 % CTR MercuryNews.com - ContraCostaTimes.com - SiliconValley.com - InsideBayArea.com iPad App: 8/25/12 – 11/15/12 110,909 impressions 508 clicks .46 % CTR

6. Desert Sun Banner Ad Campaign Animated Ad: 16,950 impressions 18 clicks 0.11% CTR

7. Desert Sun Banner Ad Campaign Static Ad: 25,190 impressions 21 clicks 0.08% CTR

8. Lighted Boat Parade Campaign

9. SLO VCB Ad Contracted through 6/2013

10. November E-Blast — Constant Contact

11. Epic Oyster Tour

12. KSBY Museum of Natural History

13. The Tribune True Brew at North Coast Spots

14. NBC Bay Area Post Ranch Destination Lunch

15. Visit CA Morro Bay Beer Festival

16. Visit CA Morro Bay Lighted Boat Parade

17. Runner’s World

18. News Releases in the Works Winter Activities in Morro Bay: November 9, 2012 Morro Bay Photo Contest: November 10, 2012 Morro Bay Lighted Boat Parade: November 12, 2012 Morro Bay Winter Bird Festival: December 5, 2012

19. Google Analytics: Total Website Visits

20. Google Analytics: Total Page Views

21. Google Analytics: New vs. Returning Visitors

22. Google Analytics: Smart Phone Visitors

23. Google Analytics: Smart Device Visitors

24. Google Analytics: Top 10 Referring URLs

25. Google Analytics: Top 10 Referring Cities

26. Jackrabbit Analytics: Jackrabbit Clicks

27. Lodging Report: Total Click Throughs

28. TOT for 2011/12 and 2012/13

29. Google Analytics: Added Email Addresses Added 271 new email addresses to database. 10,581 Total Addresses

30. Morro Bay Social Media: Beer Festival October 14 – October 20 Morro Bay Added: 58 Twitter followers 22 New Facebook likes

31. New Facebook “Likes”

32. Facebook Posts

34. Twitter Posts