Presentation on theme: "The New WIC Food Packages—October 1, 2009"— Presentation transcript:
1The New WIC Food Packages—October 1, 2009 3After a 35-year wait, the foods provided to thousands of low-income families through the WIC Supplemental Nutrition Program will be updated and improved.Groundbreaking new federal regulations enable WIC households, for the first time, to purchase a variety of fruits and vegetables, whole grains and soy products.The regulations also give WIC’s multicultural population more food choices, and include foods with lower overall fat and sugar content.In Tennessee, the changes will be implemented October 1, We invite you to hear about the new WIC foods.6/29/091
2Food Package Beginnings...1974 The WIC food packages were designed to supplementparticipants’ diets with foods rich in five nutrients known tobe lacking in the diets of the WIC target population — vitamins A and C, calcium, iron and protein.Read Slide then-In the 50’s & 60’s –the NHANES Study, andthe book “Hunger in America” andpilot studies in Canadaproved that there was a critical need for better nutrition among low income populations.Another study in 1967 conducted by Dr. Paul Zee at St. Jude’s Hospital in Memphis was also instrumental in validating the need for WIC.Maternal and Child Health programs made child health a top priority and USDA sought a way to get surplus commodity foods to those who would benefit from them.WIC is a supplemental food program. It was never intended to be a full-feed program or a medical benefits program.2
3Institute of Medicine Recommendations 2005 The Institute of Medicine (IOM) provided USDA with a sound scientific basis for developing a new set of food packages for the WIC Program.The IOM recommended that the new food packages need to:Reduce the prevalence of inadequate and excessive nutrient intakesBe consistent with the Dietary Guidelines for Americans andContribute to an overall diet consistent with established dietary guidelines for infants and children less than 2 years of age, including encouragement and support for breastfeeding.3
4The New WIC Food Packages…. Tennessee Style Reinforce Nutrition Education MessagesIncrease Health BenefitsAdd Foods to Appeal to Diverse PopulationsWhat are the goals of the new food packages?To reinforce nutrition education messagesTo increase health benefits andTo add foods that appeal to diverse populationsLet’s look at each of these.
5Reinforce Nutrition Education Messages Eat more fruits and vegetablesReduce saturated fatIncrease whole grains and fiberDrink less sweetened beverages and juiceBreastfeed your new babyEat more fruits and vegetablesThe new food packages will include cash value vouchers for fruits and vegetables (more about that later).Reduce saturated fatThe reduction of cheese and eggs will decrease the amount of saturated fat in the food packages.Increase whole grains and fiberThe addition of fruits, vegetables and whole grains will increase the amount of fiber.Drink less sweetened beverages and juice.The reduction and/or elimination of juice in some of the food packages will reduce empty calories and improve dental health.Breastfeed your new babyFully breastfeeding mothers will receive the largest food package to encourage them to breastfeed for a longer period of time.Fully breastfed infants will receive infant foods (including infant meat) after 6 months of age.5
6Increase Health Benefits Provide message about healthy eatingInclude healthier food choicesImprove dental healthIncrease fiber intakeThe new food package sends a message about healthy eating. By including healthier food choices, the new food packages will decrease the risk ofobesitydiabetes,abnormal glucose levels,and heart & vascular diseaseThe reduction of juice will improve dental health.The addition of fruits and vegetables and whole grains will increase fiber intake.
7Add Foods to Appeal to Diverse Populations TortillasBrown riceSoy BeverageTofuFresh and frozen fruits and vegetables for ethnic varietyCanned salmon, sardinesThe Tennessee population has changed over the past 35 years.New foods offered to meet the needs of our culturally diverse participants include:TortillasBrown riceSoy BeverageTofuFresh and frozen fruits and vegetablesCanned salmon, sardines7
8Summary Institute of Medicine Changes to the WIC food packages hold potential for improving the nutrition and health of program participants.New food packages reinforce the Dietary Guidelines for Americans.WIC will continue to improve the programs positive contribution to the state’s health.Institute of MedicineIn Summary•The changes to the food packages will help a good program become even better.•WIC (and you) can lead the way in helping low-income families consume healthier diets.Now let’s take the Post-Test.Review the correct answers, before moving on.8