Presentation on theme: "Creative Résumé Techniques for Marketing Your Skills Debbie Lashbaugh, CPRW."— Presentation transcript:
Creative Résumé Techniques for Marketing Your Skills Debbie Lashbaugh, CPRW
Think of a résumé as your Photo - Snapshot Present Your Best Image Keep everything in focus
The Résumé package includes a résumé, cover letter, reference sheet and corresponding envelope.
Plan your Résumé Layout Strategy (Chronological, Functional, Combination, Letter Résumé) –each style has strengths & weaknesses –use the best style to overcome problems Choose paper color & matching envelope Make statements clear, concise and easy to read Include the skill words from your local market research Most attention catching information should be in the top area Apply Desktop Publishing principles Scanning Techniques used for speed reading
Chronological Résumé Strength Easiest type of résumé to do because you use reverse order of employment history, starting with present or your last employer Most familiar to employers Weakness May raise questions about gaps in employment Not open for a job change Makes when you did something more important that what you did
Functional Résumé Strength Highlights skills, abilities and accomplishments - not employer or job duties Can combine employers job requirement with your skills and abilities Hides employment gaps The employer can see how you would fit their opening Weakness This style not as familiar to the employer and they may be suspicious, thinking you are hiding something May take more time to create because you need the employer buzz words and then do self- assessment to prove that you have the job qualifications
Combination Résumé Strength Combines skills and abilities with work history Weakness Could become too long and not focused on the employers job needs Letter Résumé Strength Tailored to a specific employer for a specific job opening Weakness Time consuming
Scannable Résumé 4use white or light colored 8 1/2" by 11" paper printed on one side only 4laser printed original if possible 4do not fold or staple 4use standard font size 4avoid parentheses and brackets 4dont condense spacing 4use boldface and/or all capital letters for section headings, unless letters touch each other 4place name at top of the page on its own line 4list each phone number on its own line 4usually need to use nouns as key words e.g. Spanish, marketing, writer This type of résumé is written to be read by an electronic scanner. It will not look like a résumé written to be read by a Human Resource Manager.
Tips for Maximizing Hits Describe your experience with concrete words rather than vague descriptions e.g. it is better to use managed a team of software engineers rather than responsible for managing, training… Be concise and truthful The scanner can handle multiple page resumes and you can add more information than you would for human readers Use industry buzz words or jargon - do not use abbreviations If you have extra space describe your interpersonal traits and attitude. Key words may include skill in time management, dependable, high energy, leadership, good memory
Cover Letter Use customized stationery(match to résumé) This demonstrates professionalism Customize your letter, address it to a specific individual. (Be sure the persons name is spelled correctly) If you prefer to use a form letter, use the salutation Dear Hiring Manager, Keep it to one page Keep it short - 4 to 5 short paragraphs
Paragraph organization ¬Spark interest in the first paragraph. Why should they read your letter? What can you do for the employer? é Promise a benefit - Identify a need. Sample: In the last 12 months, Ive generated $40,000 worth of new business for my employer, and now Id like to do the same for you. Promote your value in the second paragraph. é What benefits do you offer? Sample The match between your needs and my talents is ideal. Why? Because…. ®Note specific accomplishments, achievements, and educational experiences that support paragraph two. ¯Instructs the reader of what future action you expect. é Ask for an interview or tell the reader that you will be calling. Sample I look forward to hearing from you. My address and telephone numbers are listed above.
E-Mail Résumé Is a text résumé created with the notepad program. It is similar to the scannable résumé. You will not be able to use special formatting. Can be cut and pasted from your word processor into your e-mail letter. You can use your word processors save as option and choose MS-DOS text. You may not want to send your résumé as an e-mail file attachment, unless the announcement told you to do this. –Computer viruses are a common problem and most employers will not open files from unknown sources.
Make a Key Words list. What skills and abilities are listed in the employers job description? Are there any other implied characteristics? –Example - self-starter Skills that you have and how you acquired these skills. What were your major accomplishments…not just your previous job duties. Combine both your skills and the employers job skills requirements in your resume.
DO NOT DO NOT Include This Information! Personal Information Club memberships that are not job related Marital Status Health Incorrect, inaccurate or misleading information. Religious organization membership. Age (birthdate) Social Security Number
Include This Information Skills Accomplishments Related training –workshops –vocational technical school –college courses –military –work related seminars Certifications or licenses Contact Information –mailing address –telephone –e-mail address –cell phone - pager –fax number
Review - Proof read and have other professionals review to check for: misspelled or incorrect words spacing correct grammar usage punctuation use of the active voice
Books William A. Sabin, The Gregg Reference Manual, McGraw-Hill Jay A. Block & Michalel Betrus, 101 Best Resumes, McGraw-Hill, 1997 Ray Potter, Résumés that Get Jobs 8th. Ed.Revised and Expanded, Arco Books, NY Ray Potter, Electronic Resumes That Get Jobs. New York: Macmillian General Reberence, c1996 Parker, Yana, Résumé Pro: The Professionals Guide, Berkely, Calif: Ten Speed Press, c1993 Ronald L. Krannich, Caryl Krannich, William J. Banis (contributor) High Impact Resumes and Letters Impact Publishers 7th. Edition, 1998 Ron Tepper, Power Resumes, John Wiley & Sons Ronald L. Krannich, Caryl Rae Krannich, Dynamite Résumé: 101 Great Examples and Tips for Success, Impact Publicatons, c1999 Yana Parket, The Résumé Catalog: 200 Damn Good Examples, Ten Speed Press, c1996 David F. Noble, Gallery of Best Cover Letters: A Collection of Quality Cover Letters by Professional Résumé Writers, JIST, c1999 Susan Britton Whitcomb, Résumé Magic: Trade Secrets of a Professional Résumé Writer, JIST Works, c1999 Samuel N. Ray, Resumes for the Over 50 - Job Hunter, New York: J Wiley, c 1993 Yana Parker, Blue Collar & Beyond: Resumes for Skilled Trades and Services, Ten Speed Press, 1995 Susan Ireland, The Complete Idiots Guide to the Perfect Résumé (Complete Idiots Guide), Alpha Books