1. iWay Awareness Francis Beausoleil iWay Account Manager Francis_beausoleil@ibi.com

2. Agenda Today  What is iWay  EIM Copyright 2007, Information Builders. Slide 2

3. Copyright 2007, Information Builders. Slide 3 Information Builders Who is iWay Software?  Founded in 1991 as the Enterprise Data Access Division of Information Builders  dely used data access middleware in the 1990s  Re-branded/re-launched as ‘iWay Software’ in 2001  $65M annual software license revenues  3,500 production software sites world-wide  DNA  Universal Adapter Suite (resold by 90+ cies)  Real-time integration (SOA, ESB, EAI,etc)  Data Migration (ETL++)  Business Process Automation (BPA)  Business Activity Monitoring (BAM)  Business 2 Business (B2B)  Entreprise Information Management (EIM)

4. iWay Software 68% of leading Integration and Platform Software Vendors successfully use iWay Adapters more & better adapters time to market buy versus build lower TCO worldwide service focus on core business

5. iWay Enterprise Information Management

6. iWay Software Integrates the Extended Enterprise Processes Transactions Documents Suppliers, Partners, Customers, Exchanges Data Warehouse, Data Mart Workflow, Portals Enterprise Search iWay Software’s Patented Universal Adapter Suite iWay Software’s Integration Server B2BBPAEIM Suite Mainframe and Legacy Data, Applications and Transactions ERP, CRM, HR, SCM, SFA, SaaS, Help Desk Operational Database, Data Warehouse, Data Marts Documents, Files, E-Mails, Content Management Messages, Transactions, Java,.NET, CORBA EDI Formats, Protocols, HL7, SWIFT, FIX, ACORD BI Real-Time Dashboard Operational Database, Data Warehouse, Data Marts iWay Software’s Patented Universal Adapter Suite

7. Definition of Enterprise Information Management Enterprise information management (EIM) is an integrative discipline for structuring, describing and governing information assets, regardless of organizational and technological boundaries, to improve operational efficiency, promote transparency and enable business insight. Gartner G00143330

8. iWay EIM Approach I have to say that I like this approach. Not just in terms of the CEP engine but also the whole idea of embedding capabilities into an ESB. In effect, this is a turn-around from traditional approaches. Other vendors in this space primarily started as batch vendors and now offer real-time or near-real-time extensions but they are still basically batch products. iWay, on the other hand, has designed its EIM to target real-time requirements and, yes, it can do batch too. Companies whose primary requirements are for real-time processing could do worse than to take a good look at iWay EIM. Philip Howard – Bloor Research

9. Copyright 2007, Information Builders. Slide 9 A Lesson From Calvin and Hobbs…. And you Entreprise Infor- Mation Management

10. iWay Software EIM Suite Copyright 2007, Information Builders. Slide 10  On-line, real-time and batch processing  Not “yet another” Data Warehouse  Up-stream, In-stream and Down-stream processing  Integrated Data Quality, Data Profiling and Master Data Management  Integrated ETL and ESB  Change Data Capture  Event Capture  Rich Data Profiling solution built with WebFOCUS  Minimal to no coding  Enterprise Information Governance

11. iWay EIM Server  Enable online, real-time, near real-time and batch integration  Event based  Push  Pull  Scheduled  Transformation services  Intelligent routing  Correlation of information  Multiple protocol support  Transactional update of end systems  Guaranteed delivery of messages

12. EIM Drivers  Accuracy  Correct Information  Completeness  Thorough Information  Consistency  Uniform Information  Relevance  Useful Information

13. Upstream Data  Data Enters from Multiple Points  Manual Data Entry  B2B Gateway  Call Center  Self-Service Portal  EIM Issues  Accuracy  Completeness  Business Rule Validation  Correlation

14. In-stream Data  Data is a Flowing, Dynamic thing, (ERP, Invoicing, etc.)  Complex Processes  Derived Data  Evolving Semantics  Operational BI  EIM Issues  Error Detection and Correction  Lost or Mismatched Information  Duplication  Validation as Evolves

15. Downstream Data  Data is collected, manipulated, and analyzed  DM/DW/Cubes/Analytical BI  Performance Management  Compliance  Auditing  EIM Issues  Access  Accuracy  Completeness  Mismatched Semantics

16. iWay Software EIM Suite CRM iWay Service Manager SFA Content ERP FIN B2B EAI Legacy BI Indentify Merge MDM Registry MDM Registry Sync Validate Enrich Parse Cleanse Standardize Match Profile Data Mart Profile Data Mart ETL

17. iWay Software EIM Suite

18. iWay Data Quality Centre  Integrated with iWay Service Manager and DataMigrator  Support on-line, real-time and batch processing  Up-stream, In-stream and Down-stream processing  Services:  Parsing  Cleansing  Enrichment  Match  Merge

19. iWay Data Profiler  Semantic analysis and application of complex business rules generate advanced data profiling information  Data profiling functionality, to determine data statistics, uniqueness, frequency, masks as well as define custom business rules  Archival of information for on- demand reporting and further analysis of variance in data profiling over different time periods in a graphical and intuitive manner

22. iWay Master Data Centre  Integrated with iWay Service Manager and iWay Adapters  Support operational and analytical MDM  Support all data domains – customer, supplier, product, financial, HR etc  Consolidation and Registry styles of MDM

23. MDM Architecture – Centralized Master Source  Master is Single Version of Truth  Data Quality at Master  Updates occur at Master  Updates propagated to Sources

24. MDM Architecture – Consolidation  Master is Single Version of Truth  Data Quality at Master  Updates occur at Sources  Updates propagated to Master Master Source

25. MDM Architecture – Registry  Multiple Versions of Truth  Data Quality is Ongoing  Updates occur at Sources  Keys and Metadata updated in Registry  Updates propagated to other Sources (Optional) Master Source

26. Copyright 2007, Information Builders. Slide 26 iWay Software Information Management Synergy With webFOCUS  Real-time Data Warehousing  Operational Data Access  Real-time Business Activity Monitoring  3 rd Party Data Access  Data Federation (Multi-source data access)  Data Quality Management  Master Data Management  Search Index Management (Real-time)  Data Geo-coding Copyright 2007, Information Builders. Slide 26

27. iWay Software EIM Suite Benefits Open, flexible, configurable Rules Reference data Integration options Technology platforms Fast and Scalable Milions of records in minutes Scales up to hundreds of millions Real-time in miliseconds Real-time, Online, and Batch Data Validation Data Cleansing Matching, Identification Enrichment DQ now, MDM later Start with iWay DQC Upgrade to iWay MDC Protects your investments Single engine for DQ and MDM

28. iWay Master Data Center: Architecture and Simple demo

29. Outline  Architecture of the solution  How we extract data from source and load it into the MDC DB  How the data is cleansed  How the data is matched and merged Copyright 2007, Information Builders. Slide 29

30. High level architecture of the solution Copyright 2007, Information Builders. Slide 30 SYSTEM ASYSTEM B iWay Service Manager iWay MDC Process Adapter EventUpdate Master DB MD services Events Transform MatchMerge Process Verify Enrich

31. High level architecture of the solution Copyright 2007, Information Builders. Slide 31 SYSTEM ASYSTEM B iWay Service Manager iWay MDC Process Adapters Event Update Master DB MD services Events Transform MatchMerge Process Verify Enrich Update Event

32. 2 LIFE 1 CRMiWay MDC Master DC Demo Copyright 2007, Information Builders. Slide 32 CRM_ID A1 Jane Smith. Ms 134 Hampstead Road London NW1 9QY SSN: 123456789 LIFE_ID B2 Dr Smith Jane 134 Hampstead Rd London NW1 9QY SSN: 1234 5678-9 Dr Jane Smith 134 Hampstead Road London NW1 9QY SSN: 123456789 Ms Jane Smith 134 Hampstead Road London NW1 9QY SSN: 123456789 Master_ID 111 Ms Jane Smith 134 Hampstead Road London NW1 9QY SSN: 123456789 Source Data Master Data Jane Smith. Ms 134 Hampstead Road London NW1 9QY SSN: 1234 56789 Dr Smith Jane 134 Hampstead Rd London NW1 9QY SSN: 1234 5678-9 Cleansed Data iWay SM listening event and load iWay MDC Cleansing rules: Split Title, First Name, Last Name Check against dictionaries (names, first names, titles) Clean SSN number and check the length iWay MDC Match: 100% match of SSN OR 100% match of ID card AND relative match of Full Name iWay MDC Merge: Use the latest value for title, Name, First Name Source SystemsEIM Master_ID 111 Dr Jane Smith 134 Hampstead Road London NW1 9QY SSN: 123456789 Mapping: Master ID 111 CRM A1 Mapping: Master ID 111 CRM A1 Master ID 111 LIFE B2

33. Introduction to Master Data Management Project CNWL and IBI

34. Introducing CNWL Services  Range of mental health, substance misuse and learning disability services across 100 sites  Span 9 boroughs in central and north west London  Last year CNWL provided:  community care for approx 41,000 local people  inpatient care for approx 3,600 local people  Annual turnover approaching £210 million  23 inpatient units with 881 beds  Community care is today’s emphasis on services

35. Local Population  2 million people across 9 boroughs served  Some of most affluent and most deprived areas in London  35% of population belongs to minority ethnic groups  Over 150 languages are spoken  Highly mobile with 30% of London’s asylum seekers  High levels of rough sleepers, up to 50% have mental health as well as SMS problems  Young population

36. The Areas CNWL Serves

37. Master Data  “Master data are the critical nouns of a business and fall generally into four groupings: people, things, places, and concepts” (Source: Microsoft)  CNWL is focusing on data relating to:  Patients (e.g. names, addresses, NHS no., ethnicity)  Staff (e.g. names, locations, job titles, team)  Organizational units (e.g. names, locations, services)

38. Overview  Few Examples:  Team 1 in system used by doctors and CNWL staff … is Team ABC in Finance system  James in patient system 1 is known as John in patient system 2  When a member of staff is leaving, deactivated from HR system… what about the IT system? Payroll system?  If a person gets married and change her name in local system… what about the name in HR, Finance and Incident reporting?  Previously:  Costly connections between systems, heavy maintenance  Manual process: paper forms, calls

39. MDM MDM Application!

40. MDM Process Update Staff/Patient/Team Collect Data Daily (~) Propose change to Master Master Administrator Validate/ Refuse /Edit ApplyPropagate Propose change to Source System Validate Or Acknowledge Apply Manually Apply Automatically Source Administrator Compare

41. Example : create master and mapping Dr Jane Smith NW8 0EH EID1234 EP1 Mrs Jane Smith-Baker EID1234 ESR1 Mrs Jane Smith-Baker 02 089 765 432 WS1 IDTitleFirst Name Maiden Name SurnameEmployee ID AddressPost CodePhone 1DrJaneSmithBakerEID123415-19, Blenheim TerraceNW8 0EH020 8976 5432 J. Baker 15-19, Blenheim Terace ZZZ9999 J1 Master ID Source System ssID 1EPEXEP1 1ESRESR1 1JADEJ1 1WebSiteWS1

42. Example: propagate the change Dr Jane Baker NW8 0EH EID1234 EP1 Dr Jane Smith-Baker EID1234 ESR1 Dr Jane Smith-Baker 02 089 765 432 WS1 IDTitleFirst Name Maiden Name SurnameEmployee ID AddressPost CodePhone 1DrJaneSmithBakerEID123415-19, Blenheim TerraceNW8 0EH020 8976 5432 Jane Baker 15-19, Blenheim Terrace EID1234 J1 Master ID Source System ssID 1EPEXEP1 1ESRESR1 1JADEJ1 1WebSiteWS1

43. Benefits of all this? Change management application:  One central system containing complete, accurate and clean data for dimensional data:  Patient  Staff  Team  No discrepancy in between source systems data  No duplicates within system  Duplicates across system mapped to a single golden record  Data quality for patient, staff and team dimensional data on source systems (JADE, EPEX, ESR,Sunrise, DATIX, EFIN, SAPPS, TEAM, Trustnet, CNWL website) improving significantly!  And finally, efficiency in creating accurate reports about patient, staff and team from the new data warehouse reporting interface

44. MDM Process : Demo of the CNWL Mock ups (customized) Update Staff/Patient/Team Collect Data Daily (~) Propose change to Master Master Administrator Validate/ Refuse /Edit ApplyPropagate Propose change to Source System Validate Or Acknowledge Apply Manually Apply Automatically Source Administrator Compare

45. Copyright 2007, Information Builders. Slide 45 EIM Value Proposition  Increase marketing and cross selling opportunities  Improve business processes and decision making  Respond quicker to competitive pressure  Establish a single view of your customers  Detect important trends in your enterprise data  Enrich your data with additional information  Improve the integrity of your enterprise data  Accuracy – correct information  Consistency – uniform information  Completeness – thorough information  Relevance – useful information

46. Questions? Merci / Thank you! Francis_Beausoleil@ibi.com 514.213.7565