1. Journal entry In your journals, tell me about a time when your parents did not want to give you a particular gift for Christmas. What did you tell them in an effort to convince them why you needed that gift? In your journals, tell me about a time when your parents did not want to give you a particular gift for Christmas. What did you tell them in an effort to convince them why you needed that gift?

2. Persuasion

3. What is it? Persuasion is the art of swaying others’ feelings, beliefs, or actions. Persuasion is the art of swaying others’ feelings, beliefs, or actions. Persuasion normally appeals to both the mind and the emotions of readers. Persuasion normally appeals to both the mind and the emotions of readers.

4. In other words It’s trying to convince someone to do something or believe in something. It’s trying to convince someone to do something or believe in something. “Come on: I’m begging you. You’ve got to buy my product.”

5. Persuasive writing What is it: What is it: A writer takes a position FOR or AGAINST an issue and writes to convince the reader to do something or believe a certain way.

6. Most persuasive arguments open with a hook Most persuasive arguments open with a hook

7. No: Not Captain Hook We are talking about a way to lure the reader into your argument. We are talking about a way to lure the reader into your argument. There are several ways to catch the reader’s attention. There are several ways to catch the reader’s attention.

8. 1. Opening with an unusual detail: 1. Opening with an unusual detail: Canada, because of its cold climate, is not thought of as a great place to be a reptile. Actually, it has the largest seasonal congregation of garter snakes in the world! Canada, because of its cold climate, is not thought of as a great place to be a reptile. Actually, it has the largest seasonal congregation of garter snakes in the world!

9. 2. Opening with a strong statement: 2. Opening with a strong statement: Cigarettes are the number one cause of lighter sales in Canada! Cigarettes are the number one cause of lighter sales in Canada!

10. 3. Opening with a Quotation: 3. Opening with a Quotation: Elbert Hubbard once said, "Truth is stronger than fiction." Elbert Hubbard once said, "Truth is stronger than fiction."

11. 4. Opening with an Anecdote: 4. Opening with an Anecdote: An anecdote can provide an amusing and attention- getting opening if it is short and to the point. An anecdote can provide an amusing and attention- getting opening if it is short and to the point. Issue: 12 month school year One year there was a student who, after the summer had passed, came back to school having forgotten everything he had learned the previous year in language arts. His teacher, blind with rage, wrote a letter to the school board petitioning for a twelve month school year.

12. 5. Opening with a Statistic or Fact: 5. Opening with a Statistic or Fact: Sometimes a statistic or fact will add emphasis or interest to your topic. It may be wise to include the item's authoritative source. Sometimes a statistic or fact will add emphasis or interest to your topic. It may be wise to include the item's authoritative source. Issue: 12 month school year 80 percent of teachers polled said that the entire first six weeks of school is spent re-teaching things students have forgotten over the summer.

13. 6. Opening with a Question. Have you ever considered how much more students could learn and retain if school was held year round? Have you ever considered how much more students could learn and retain if school was held year round?

14. 7. Opening with an Exaggeration or Outrageous Statement. 7. Opening with an Exaggeration or Outrageous Statement. Having school all year long would solve all of our problems. Having school all year long would solve all of our problems.

15. The Claim The claim is the argument the writer is trying to make. Some examples: For instance, global warming is a serious issue that needs immediate attention. For instance, global warming is a serious issue that needs immediate attention. The Bowl Championship Series system needs to be changed as soon as possible. The Bowl Championship Series system needs to be changed as soon as possible. There should be a law banning motorists from using cell phones. There should be a law banning motorists from using cell phones.

16. Support Support is what the writer uses to back up his claim: Support is what the writer uses to back up his claim: reasons or evidence reasons or evidence

17. Persuasive Techniques

18. Bandwagon Appeal Suggests that a person should believe or do something because “everyone else” is doing it. Suggests that a person should believe or do something because “everyone else” is doing it. Example: Example: “See the movie everybody’s talking about!” “See the movie everybody’s talking about!”

19. Testimonial Relies on endorsements from well-known people or satisfied customers Relies on endorsements from well-known people or satisfied customers Example: Example: “As an Olympic athlete, I need a lot of energy. That’s why I drink Quench-Ade.”

20. Appeal to Pity, Fear or Vanity Uses strong feelings rather than facts to persuade Uses strong feelings rather than facts to persuade Example: Example: “Won’t you give this abandoned puppy a home?”

21. Loaded Language Uses words with strongly positive or negative connotations Uses words with strongly positive or negative connotations Example: Example: “Start your day with Morning Glory’s refreshing, all-natural juice.”

22. Counterarguments Arguments made to address points that someone with an opposing view might raise Arguments made to address points that someone with an opposing view might raise Example: Example: Some might argue that professional athletes deserve to be paid large salaries because of the high likelihood of injury they face, but I would assert that professional athletes are aware of the risk when they decide to play professional sports, so they should not expect to be compensated with a huge salary.

23. Rhetorical Fallacies False or misleading statements writers or speakers use to persuade the audience to agree with them False or misleading statements writers or speakers use to persuade the audience to agree with them Two types of rhetorical fallacies are: Two types of rhetorical fallacies are: Ad Hominem- Attempts to discredit an idea by attacking the person’s character rather than his or her argument Ad Hominem- Attempts to discredit an idea by attacking the person’s character rather than his or her argument Example: “My opponent cannot be trusted: Elect him, and city violence will surely increase.” Example: “My opponent cannot be trusted: Elect him, and city violence will surely increase.” Stereotyping- Makes a broad statement about people on the basis of their gender, ethnicity, race, or political, social, professional, or religious group Stereotyping- Makes a broad statement about people on the basis of their gender, ethnicity, race, or political, social, professional, or religious group Example: “All musicians think the same way.” Example: “All musicians think the same way.”