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Benefits of a Farmers Market Association Working to Grow Your Market!

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Presentation on theme: "Benefits of a Farmers Market Association Working to Grow Your Market!"— Presentation transcript:

1 Benefits of a Farmers Market Association Working to Grow Your Market!

2 Laying the Groundwork Support Local Farmers Markets Better Informed Managers Training Opportunities Expand Programs & Partnerships Provide ongoing Resources Provide Networking across the state and nation

3 Training Opportunities 2009 Illinois Farmers Market Conferences For Market Managers and Vendors- Springfield, Dekalb and Mt Vernon November 17, 2009 - Webinar Roadside Advertising in a Digital Age

4 Training Opportunities, cont. January 6 th Workshop –"Grow Your Market: Creating a Memorable Customer Experience Feb/March 2010 Farmers Market Workshops TBD

5 Training workshops for 2010 – Comments from 2009 conference attendees Provide more information about vendors Outreach to farmers through market managers Earlier and broader advertising for event More information on regulations

6 Comments, cont. Include a focus on smaller markets Provide meetings earlier in the year Always put speaker contact and website references in overheads Would like more time to network, break out into smaller groups.

7 SIUC Survey of Farmers Market Managers – February/March 2009 Goal: identify benefits and interest for an Illinois Farmers Market Association Survey dates: Feb. 25 - March 14, 2009 226 Emails of Il Farmers Market Managers 91 responses or a 40% response rate Study was approved by SIUC Human Subjects 68 questions

8 Top 10 Benefits for an Illinois Farmers Market Association Likert scale 1-5, where 1= not at all important and 5 = extremely important

9 Are you in favor of an Illinois Farmers Market Association?

10 Preferred Communication for a Farmers Market Association Likert scale 1-5, where 1= not at all likely and 5 = extremely likely

11 IL Farmers Market Characteristics

12 IL Market Manager Characteristics

13 2010 USDA Grant Proposal Illinois Farmers Market Association Request for proposals January/February Funding to be used to: –Support educational workshops –Website –EBT education and support

14 Contact Information Sylvia Smith, Ph. D., CHE Southern Illinois University Carbondale MC 4317, Quigley Hall Rm 209B Carbondale, IL 62901 618-536-7567 ssmith8@siu.edu Pat Stieren PStieren Consulting Springfield, IL. 62703 217-522-4274 pstieren@gmail.com


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