2. OUR MISSION Avtomir. Drive is  an automotive showcase featuring detailed photo sessions, beautiful pictures, and expert comments  a glossy, full-color publication for successful people who have active position in life  latest news and reports from the world auto industry, tests, interviews with famous people, travelling and autosport events The content of the magazine can be defined as “Cars. Trends. Events”.

3. MAIN INFORMATION Launch April 2012 Circulation20 000 copies Clean Size 210 х 297 mm Paper 57g/m 2 Frequency monthly Volume from116 pages Price per page 35 000 UAH + VAT

4. TARGET AUDIENCE Men Age: 30 - 45 Financial status: high household income  Car owners

5. HEADINGS CARS  News: world and Ukrainian premiers of new cars, systems and engines  Exhibitions: reports from auto shows, reviews of new car models  Prior the show: reports on cars that are to be launched in the market  Exotics/Car of the future: concepts, perspective technologies  First test: detailed description of a particular vehicle to be launched in the European/Ukrainian market including info on competitors, prices and packages

6. HEADINGS  Tet-a-tet: comparative test  Test: testing a car  Tuning  Auto sapiens: how it works - description of electronic systems of a vehicle. The material explains the purpose of this or that system in a car, how to use it correctly and effectively etc.  Bikes: all about bikes  Brand: a story behind a particular auto brand  Auto era: a story about some well- known and unusual car models

7. TRENDS  DVD: new movies and games  Gadgets: market review of new telephones, notebooks, cameras, tablets, TV-sets etc  Accessories: trendy and stylish items  Travel: stories about trips to interesting and exciting places in Ukraine and overseas. Beautiful pictures, practical advice and useful tips. HEADINGS

8.  Routes of the world: the world’s most famous and exciting roadways that are worth driving: from Route 66 to the Georgian military road. History, impressions.  Personality:interview  Hobbies: what real men do – exotic hunting and fishing, unusual kinds of sports etc  Sports

9. HEADINGS EVENTS  Events of the month: reports from auto events classified by the DRIVE magazine as the most exciting events of the month  Presentations  Lifestyle: reports from movie premiers, club openings, fashion shows, etc

10. Distribution Kyiv and Central region – 25,24% Kyiv, Zhytomir, Chernihiv, Sumy Western region – 10,22% Lviv, Lutsk, Rivne, Ternopil, Hmelnytskiy, Ivano-Frankivsk, Uzhgorod, Chernivtsi Eastern-central region – 23,01% Vinnytsya, Cherkassy, Kirovograd, Poltava, Dnipropetrovs'k Eastern region– 19,95% Harkiv, Donetsk, Luhansk Southern region and Crimea – 21,58% Odessa, Mykolaiv, Hesron, Zaporizzhya, Symferopol

11. CONTACTS Burda-Ukraine 01033, vul. Volodymyrska 101, Kyiv Elena Matushenko e-mail: e.matushenko@burda.uae.matushenko@burda.ua Nadezhda Amyaga e-mail: n.amyaga@burda.uan.amyaga@burda.ua Elena Kavenskaya e-mail: e.kavenskaya@burda.uae.kavenskaya@burda.ua Tel.: +38 (044) 490-8363 Fax: +38 (044) 490-8364