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Why choose one winter adventure? Grab them both.

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Presentation on theme: "Why choose one winter adventure? Grab them both."— Presentation transcript:

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2 Why choose one winter adventure? Grab them both.

3 Welcome to the launch of WRC Winter A spin off that offers added value to the rallies to the spectators to tourism Initiated by Rally Norway and Uddeholm Swedish Rally Your launch host and guide: [name]

4 WRC Winter – Unique opportunity We have a great winter region We are the world’s no 1 winter rally region We make them join forces

5 A WRC Winter Vision (1/2) 50.000 guests arrive in WRCW decorated airplanes, and register at their WRCW licensed Rally Hotel where the Rally Pass is room key, and follow their favorite drivers from SS to SS, and meet them in the service park, and

6 A WRC Winter Vision (2/2) continue the winter adventure with their Rally Pass as Ski Pass, or drive real WRC cars in the WRC Winter Rally Camp, or attend the WRC Winter gastronomic week, or spend some days in a WRC Winter log cabin

7 WRC Winter – the project A new way to cash in on rally opportunities Create, market and develop a unique new brand Serve the travel industry and make them more profitable

8 WRC Winter – where do we aim? A business boosting organization for travel industry companies Financed by public grants, membership fees, sales kick back

9 WRC Winter – the rally link Unique opportunity to use the WRC name and profile – in-the-heart communication to a world of rally fans Door opener for the travel industry to Rally Norway and Uddeholm Swedish Rally – exclusive access to VIP-zones, VIP-meetings, WRC Test Camp

10 WRC Winter – a service partner Building a common brand Generic marketing, PR activities, fair participation Producing marketing tools – web site, ads, brochures

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15 WRC Winter – an ally Generic negotiations of favorable member facilities – air plane decorations, multi purpose electronic passes

16 WRC Winter – an inspirator Think tanks for new ideas for the industry to productify

17 WRC is not A competitor selling travel products An excluding alternative to existing travel industry umbrellas

18 WRC Winter Timing 2007: Planning, testing and evaluating 2008: Operative

19 What would you prefer? Let’s see where our creativity could take you

20 WRC Winter Rally VIP You as a WRC team member – attending tests, lunching with the team, VIP-view of the race, driving a real WRC car

21 WRC Winter Alpine First rally, then ski in olympic World Cup hills or family slopes

22 WRC Winter Nordic First rally, then ski in perfect tracks through the world’s leading cross country terrain

23 WRC Winter Extreme First rally, then wild life winter adventure – Spitsbergen, Lappland, ice hotels, snow caves, dog mushing, powder skiing, heli skiing

24 WRC Winter Corporate Rally and company presentations at Ericsson, Statoil, Volvo, PanFish, meetings with politicians, seminars, teambuilding, conferences

25 WRC Winter Royal The best rooms at the leading hotels or manors, helicoptering between SSs, guided tour at the royal palaces in Stockholm and Oslo.

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