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Shape - Balance - Space. Visual Language Size & Weight Placement.

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Presentation on theme: "Shape - Balance - Space. Visual Language Size & Weight Placement."— Presentation transcript:

1 Shape - Balance - Space

2 Visual Language Size & Weight Placement

3 Size Placement Relationship

4 Three types of balance Symmetrical Asymmetrical Radial

5 Negative Positive

6 Find samples of different sizes of sheets we talked about ½ size horizontal, vertical, and ¼ size sheet Find 2 advertisements of each type of balance (six ads total) Symmetrically, Asymmetrically, and Radial Find 1example of each type of space – a pause, breath and blank out AND how the use of the positive and negative relationship is working.


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