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Lilleke mothers club Market analysis Anneli Asser EE Aida Bendziute LT Raivis Vutnans LV Riga 2012
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In Lilleke – you are not alone!
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Introduction Target group Primary Customers Secondary Customers Comparision with Competitors SWOT analysis Conclusion
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Target group Capital of Estonia Tallinn(400k people) Estonian females age between 16-45 y/o Average income (300€+ but exceptions can be made) Social status, religion and education do not matter Everyone is welcome here, and when we say everyone then it’s everyone.
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Primary Customers Young mothers (teens, young adult) Adult mothers Experienced mothers A Large family (many kids) Pregnant ladies Ladies who are planning to have baby
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Secondary Customers Friends Relatives Husbands/boyfriends Colleages
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Comparison with competitors LillekeSomewhat competitors PriceExpensive -No cost + CommunicationFace to face+Emails/phone - MoodShy people -More open people + Additional serviceGifts, caffee +None - OtherMake new friends +Quick talk - Take placeRegularly +Seminars not so often -
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SWOT analysis Strengths Provide our clients real situations Services are high-quality Flexible (unemployed) A lot of experience with organising seminars/meetings Weaknesses Services are pricey Visibility Stuff members do not know much about mother business Opportunities To Expand market Getting close with customers New interesting services Co-op with similar companies Optain investors/sponsors Threats No customers Increasing competition Increasing emigration Decreasing of natural growth Laws and politics
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Conclusion Exclusive Better experience for customers Individually work with customers Not much human resources needed
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