2 Global Competitiveness – Another View Bernhard KohlmeierDirector, Localization FuturesCore Operating Systems DivisionMicrosoft Corporation
3 Microsoft Facts Fiscal Year 2003 Revenues: US-$ 32,187M International SalesApprox. 60% of total RevenueOffices in more than 60 CountriesStrongest Growth observed in Emerging MarketsMicrosoft Windows® and Office® available in 40+ LanguagesGlobalization and Localization is a Core Competency
4 Local Products for the Global Market World-Readiness: Developing Products and Content for a Global AudienceSoftware needs to be “Enabled” for Global UseScriptsGraphicsFunctionalityLocal Product for the Global Market
5 The International Software Product Lifecycle Global Awareness RequiredGlobalizationPlanUS CoreDesignLocalizationImplementPredominantlyin CountrySoftware Product Cycle ModelStabilizeRelease
6 Translation vs. Global Awareness Do we need local Translators?Translations are best performed in the LocaleLocale Specific content is best developed locallyThrough learning Foreign Languages, international Awareness is createdWhat does it mean to converse and interact in a foreign languageWhat are the challenges for our International Customers when using our ProductsGlobal Awareness is Key!
7 Diversity and Cultural Awareness of the Workforce Enriches our Performance and ProductsWe must Understand the Global Marketplace and Value and Incorporate DifferencesLeverage the Differences to Succeed in an ever-changing Global MarketplaceThis can only be accomplished through a Workforce that thinks Local(e)y in a Global Environment
8 Microsoft Local Language Program Addresses several critical Goals of National and Regional Governments Worldwide by…Developing a robust local IT EconomyBuilding universal IT Solutions for Multi-language culturesEnabling the use of Regional Languages in technology to facilitate the preservation of language and cultureInvestment in previously unreached IT Communities
9 Creating Demand through Localization In many Countries especially Developing Markets English is not commonly spokenLack of Availability of Local Language Versions of our Software is a Barrier to EntryIncubationSoftware Products and Content available in local languages increases the adoption rateHelp non-English speakers to reach their potentialCreates Demand for Products and ContentCreate a literate IT Workforce in target locales
10 A World of Changing Expectations More and more Students use Localized Software Products in SchoolMany Governments require Local Language versions of Software to be deployedIncreased Demand through Market “Pull”
11 Language and Cultural Awareness as a Profession Language Education is Essential to…Appreciating Diverse CulturesEnable Communications with International Customers and Business PartnersInternational Competence has to start right here in the United StatesBuild an early Foundation through Immersion into different Cultures i.e. Study Abroad Programs
12 Global Awareness is Key We need to build World-Ready productsOur Workforce needs to be Diverse and able to draw from Talent that is Aware of the Global MarketplaceAwareness can only be accomplished through Language Education and Exposure to Foreign CulturesLanguage is the Key to Understanding the Requirements of a Global Marketplace and the Development of truly Global Products
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