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Internet Research Internet Research John Gilbert AddOptionsAddOptions.org AddOptions.

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Presentation on theme: "Internet Research Internet Research John Gilbert AddOptionsAddOptions.org AddOptions."— Presentation transcript:

1 Internet Research Internet Research John Gilbert AddOptionsAddOptions.org AddOptions

2 Importance Market Research reduces RISK by increasing the amount of KNOWLEDGE about Industry Industry Products Products Competition Competition Customers Customers

3 Market Research Finding Industry Information Finding Industry Information Analysis of information Analysis of information SWOT SWOT Competitive Intelligence Competitive Intelligence Government Resources Government Resources International Market Analysis International Market Analysis Website Website Domain Name Domain Name Naming Naming Naming 10 Questions to ask when Naming a product 10 Questions to ask when Naming a product

4 Types of Internet Research Technical Technical Marketing Marketing Financial Financial Human Resource Human Resource

5 Sources of Business Information Government Government Academics Academics Entrepreneurs Entrepreneurs Marketing / Media Marketing / Media Customers Customers Beware of Source Bias Example

6 Industrial Classifications SIC SIC Standard Industrial Classification Standard Industrial Classification Browse or search SIC codes Browse or search SIC codes Browse or search SIC codes Browse or search SIC codes NAICS NAICS North American Industrial Classification System North American Industrial Classification System International Classification Systems International Classification Systems The United Nations Statistical Division The United Nations Statistical Division International Standard Industrial Classification (ISIC) International Standard Industrial Classification (ISIC) EU Classification System (NACE) EU Classification System (NACE) Global Industry Classification Standard (GICS) Global Industry Classification Standard (GICS)

7 Government Utah.gov Utah.gov Utah.gov Business Information Business Information Firm Find Firm Find Utah Employment Info Utah Employment Info Utah Employment Info Utah Employment Info USA.gov USA.gov USA.gov SEC EDGAR corporate financial report filings SEC EDGAR corporate financial report filings SEC EDGAR SEC EDGAR Publicly traded software companies in Utah. Publicly traded software companies in Utah. Publicly traded software companies in Utah. Publicly traded software companies in Utah.

8 Demographic Information Melissa Data Melissa Data Melissa Data Melissa Data Real Estate Sources Real Estate Sources Coldwell Banker Coldwell Banker Coldwell Banker Coldwell Banker OnBoard, LLC OnBoard, LLC OnBoard, LLC OnBoard, LLC homefair homefair homefair Utah County Utah County Utah County Utah County Salt Lake County Salt Lake County Salt Lake County Salt Lake County Demographics Demographics Demographics Nation Master Nation Master Nation Master Nation Master

9 Academics Pioneer Online Pioneer Online Pioneer Online Pioneer Online Libraries Libraries Research Journals Research Journals

10 Entrepreneurs The E-Myth Revisited The E-Myth Revisited Love is the Killer App Love is the Killer App Financial Intelligence Financial Intelligence Good To Great Good To Great Rich Dad, Poor Dad Rich Dad, Poor Dad 7 Habits… 7 Habits…

11 Marketing / Media Newsletters Newsletters Television Television KSL KSL KSL Newspapers Newspapers Deseret News Deseret News Deseret News Deseret News Business Magazines Business Magazines Business Connect Business Connect Business Connect Business Connect Other resources at AddOptions.org Other resources at AddOptions.orgAddOptions.org

12 Customer Information Geographic Geographic Demographic Demographic Psychographic Psychographic What is the greatest predictive demographic factor? What is the greatest predictive demographic factor?

13 Customers Qualitative Qualitative Words Words Subjective Subjective Quantitative Quantitative Numbers Numbers

14 Market Research Primary Primary Surveys Surveys In Person In Person Website Website Marketing Campaigns Marketing Campaigns Flyers Flyers Coupons Coupons Mailings Mailings Customer Information Customer Information

15 Free Online Web Survey ZapSurvey ZapSurvey ZapSurvey SurveyMonkey SurveyMonkey SurveyMonkey Qualtrics Qualtrics Qualtrics

16 Google Links on AddOptions.org Links on AddOptions.orgAddOptions.org Gmail Gmail Google Toolbar Google Toolbar Google Trends Google Trends Google News Alerts Google News Alerts Google Scholar Google Scholar Docs & Spreadsheets Docs & Spreadsheets

17 Website Nameboy: Use this service to find alternate domain names Nameboy: Use this service to find alternate domain names Nameboy

18 Industry Information & Analysis Valuation Resources Valuation Resources Valuation Resources Valuation Resources Zapdata: free industry analyses, company lookups, and prospect lists Zapdata: free industry analyses, company lookups, and prospect lists Zapdata

19 International Market Analysis Translation tools Translation tools Translation tools Translation tools CIA World Fact book CIA World Fact book CIA World Fact book CIA World Fact book Search Engine Colossus Search Engine Colossus Search Engine Colossus Search Engine Colossus

20 Market Research Firms Harris Interactive Harris Interactive Harris Interactive Harris Interactive Newsletters Newsletters Gallup Polls Gallup Polls Gallup Polls Gallup Polls Polson Enterprises Polson Enterprises Polson Enterprises Polson Enterprises Market Research, New Product Development & Product Design Information Support from an Engineering Perspective Market Research, New Product Development & Product Design Information Support from an Engineering Perspective FindArticles FindArticles FindArticles Look for research abstracts. Look for research abstracts. Beware of stringers. Beware of stringers.

21 Press Release Free press release distribution at Free press release distribution at Press-World.com and PRWeb.com Press-World.com and PRWeb.comPress-World.comPRWeb.comPress-World.comPRWeb.com

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