1. Business Simulation Seminar Introduction to the Advanced Marketing Module

2. Advanced Marketing Module  In each round you will now make more refined marketing decisions  Objectives Erect barriers to entry Make it difficult for new competitors to achieve compare awareness and accessibility

3. Promotion Decisions  Each product will have targeted promotions  Effectiveness varies by segment High End  See email and attend trade shows Low End  Respond to direct mail and print ads  Should take into account Market share objectives Customer demand Competition

4. Sales Budget  How many outside sales people and manufacturing reps will you have? Sales person costs $120K The more sales calls, the more the demand  How many inside sales people? These work on existing existing customers Also run the web and customer support Costs $50K per person Will need to allocate time by segment  Distributors Allow customers to see and get your product Costs $100K per relationship

5. Competitive Intelligence Report  Provides detail on the marketing activities for all companies in a segment  Each segment report costs $150K