2. Apple’s advertising strategy Apple’s advertising strategy The message Apple is using to reach consumers The message Apple is using to reach consumers Apple’s target audience Apple’s target audience Apple’s use of media in announcing their product Apple’s use of media in announcing their product The consistent message apple delivers The consistent message apple delivers The effectiveness of their advertising strategies The effectiveness of their advertising strategies

3. Apple - Mac Pro - Cinema Ad - Mac Pro Trailer (Apple, 2013) Apple - Mac Pro - Cinema Ad - Mac Pro Trailer (Apple, 2013) Apple Launches ‘Made in the USA’ Campaign with Mac Pro (Shayon, 2013) Apple Launches ‘Made in the USA’ Campaign with Mac Pro (Shayon, 2013) Apple Mac Pro Launch 2013 ("Apple Mac Pro Launch," 2013) Apple Mac Pro Launch 2013 ("Apple Mac Pro Launch," 2013) Apple Store Mac Pro Ad ("Mac Pro: Built for Creativity," n.d.) Apple Store Mac Pro Ad ("Mac Pro: Built for Creativity," n.d.)

5. The Making of the Mac Pro Apple begins taking orders for its new All-American Mac Pro computer

6. Apple Online Store runs a stunning ad Click image to see ad Live global introduction October 22, 2013

7. “The future of the pro desk top.” “Built for creativity on an epic scale.” “Unmatched innovation and design.” “Radical. Yet, completely logical.” “Designed and assembled in the US.” “Environmentally friendly and uses up to 70% less energy.”

8. Creatives Photographers Filmmakers Music producers The environmentally conscientious

9. Apple’s use of media in announcing their product: Trailers in movie theatres Retailer’s email alerts for pre-order Computer magazines – print and digital The Apple Store Website Live global announcement The consistent message Apple delivers: “The first thing we ask; what do we want people to feel? Delight, Surprise, Love, Connection. Then we begin to craft around our intention.”

10. The effectiveness of their advertising strategies Starting at $2999 Apple sold out and was on back order the day they went on the market. That seems to be a consistent strategy in the Apple marketing plan with all their products. They build a lot of enthusiasm prior to the release, insuring high sales. They are a strong company with many loyal followers. It would be hard to deny the incredible innovation and unique design of this product.

11. References Apple. (2013, August 23). [Apple - mac oro - cinema ad - mac pro trailer]. Retrieved May 25, 2014, from http://Apple Launches 'Made in USA' Campaign with New Mac Pro Apple mac pro launch 2013. (2013, September 7). Retrieved May 25, 2014, from http://www.youtube.com/watch?v=9J3K2J7Jz5Q http://www.youtube.com/watch?v=9J3K2J7Jz5Q Mac pro: Built for creativity on an epic level. (n.d.). Retrieved May 25, 2014, from http://www.apple.com/mac-pro/ http://www.apple.com/mac-pro/ Shayon, S. (2013, December 20). Apple launches 'made in USA' campaign with new mac pro. Retrieved May 25, 2014, from Brand Channel website: http://www.brandchannel.com/home/post/131220- Apple-Mac-Pro-USA.aspxhttp://www.brandchannel.com/home/post/131220-