1. The Uses of GIS at Syngenta Warner Phelps Ph.D., DABT Manager, Environmental Exposure Assessment

2. Two Major Areas For GIS 4 Business 4 Mapping Market Research 4 Customer Surveys 4 Bulk Tanks 4 Pest Distributions 4 Customer Support Information 4 Environmental 4 Crop Location 4 Product Use Location 4 Monitoring Products 4 Field Study Placement 4 Understanding Product Behavior (CART analysis)

3. Business- Mapping Market Research 4 Identify Market Segments Geographically 4 Develop Appropriate Marketing Plans & Messages 4 Results from Customer Surveys often have a geographic component.

4. Sales Volume by County Quartile Top 25% Bottom 25%

5. Business-Bulk Tanks 4 Bulk tanks at customer location. Product in tank belongs to us. Customer “buys” by removing product from tank. 4 Sensors on tanks report in 4x per day. 4 Mapping of tanks reflects, sales, weather patterns, and farmer preferences.

7. Pest Distributions 4 Pests can be weeds, insects or disease. 4 Mapping resistant weeds is a sales opportunity (lost or gained) 4 Mapping insects shows where farmers are/will have problems - can be done on field scale. 4 Mapping product disease problems is also important.

8. Customer Support Information 4 Internal Customer Support- Interactive Maps to Show Sales Reps for any area 4 Plant Disease Models- Evaluates likelihood of disease based on known contributing factors, maps the result, and can send e- mails to customers warning about conditions.

9. Disease Prediction Model in Potatoes

10. Corn Insect Prediction Model

11. Crop and Product Use Locations 4 See Demo

14. Example CART: Variable B H% > 21.1 Latitude > 42.8256 CEC > 19.05 Group 4 Group 6Group 7 Group 5 Group 2Group 3 Group 1 All sites yn y y n n

15. Conclusions 4 GIS helps with “business focus” 4 GIS helps with Customer Support 4 GIS helps improve product safety