1. Runni Spa www.runni.fi/en

2. Information and History Located in the middle of Finland, in city called Iisalmi. Easy to arrive by train or even by boat (Runni harbor) Healthy springs which is said to have some curing powers. The Runni Health Springs Company is founded in 1904, part of corporation: Lomayhtymä Finland Oy. The old mansion was unused for 20years, untill it reopened its doors in 2001, nostalgic atmosphere comes from old furniture and decoration. One of the oldest Finnish spas

3. Spa The Spa provides and organizes a range of leisure activities for their guests. The activities are thematic and seasonal. Available half-, full- and neuromuscular-massages, some traditional bone setting and ear-candle treatments, Japanese foot massage, Indian head massage and reflexology. also many cosmetic and other treatments such as mud and salt, and dozen different baths to choose. The surrounding nature is the perfect setting for versatile activities throughout the year.

4. Hotels The Runni Spa offers the services of two hotels. Spa Hotel and Manor House Hotel comprise a total of 73 rooms and 155 beds. Single rooms, double rooms and rooms for 3 people. All their rooms are non-smoking and feature WC, shower, color television, telephone, hair dryer and guest towels. The Spa Hotel’s rooms also offer a radio and bathrobes. Some rooms are equipped with a balcony and/or are accessible by differently abled people. The Manor House Hotel’s rooms have wireless Internet access.

5. Restaurants Restaurant Mamselli serves buffet breakfast and lunch. On Sundays they have bit fancier Buffet Lunch, which is perfect for celebrating events. The restaurant also offers an à la carte and pizza menu. Live dance orchestras set tunes for dancing on three days per week. In the Manor House Hotel, Restaurant Wesipehtoori is available throughout the year by prior reservation. During the summer, the Neulatammi summer café near the original Saarikoski Canal serves refreshments. The lobby café of the Spa Hotel is open daily and serves tea, coffee, snacks and refreshments, together with a selection of souvenirs.

6. Company Background Runni is employing about 40 permanent and few seasonal workers. Management group includes the mangers of every department: the head director, spa-manager, sales-manager, office secretary and the foreman of cleanup. The chief executive officer is Merja Vidgren. Legal form of the enterprise of Runni Spa is Limited Liability Company. The annual turnover is approximately 3 million Euros.

7. Markets, Competition and Partners By the meanings of cooperation they work with some other tourism based companies but also with few others, such as educational natural- care company Villa-Runni. They have featured their marketing field with other Finnish spas (www.suomalaisetkylpylat.fi) and also make accompanied marketing with the main corporation (Lomayhtymä Finland Oy).www.suomalaisetkylpylat.fi As competitors, depending on the variety of customer segments could be named all the other tourism companies: conference destinations, restaurants and treatment centers’. Manor House Hotel

8. Innovations and Marketing The Spa is holding their own idea- and strategy days twice in a year. In addition all the departments are educating their staff and doing constant research and development for their products and services. In other words, innovative service improvement is done daily. Benchmarking and visits to rival enterprises. When planning new innovations it should be paid attention to profitability, marketing, segments, competition situation, your own strengths in executing the services, resources. The advertisement is done mostly on newspapers, radio and internet. Sometimes in tv, or by direct advertising in differential events or trade shows.

9. World crisis Last year’s Hotel nights went down a bit, as everywhere else in Finland also. But still Runni managed through it better than average. They have tried to cut down the costs and tender the services which they buy for themselves. Employees have been asked to be flexible, and the company hasn’t used as much fill-ins as normally.

10. Nature path

11. On the river bank