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Siemens Mobile Phones A65 Presentation July 2004
© Siemens ICM MP; July 2004; ConfidentialPage 2 Simply Colourful Target Group Entry levelProduct Segment Female = Male (50:50) For all age groups Low income Focus on mainstream functionalities Socio- demographics The most important things in my life are my family & a few close friends. My mobile must be easy & intuitive to handle. I mostly use my phone for calls & messaging. I cannot afford an expensive phone. What makes them tick A65
© Siemens ICM MP; July 2004; ConfidentialPage 3 Key Features Key Featuers 4k colour display Clear structured keypad Polyphonic ringtones High-value finishing Java MMS Voice recording QuickPic Camera with integrated flash A65
© Siemens ICM MP; July 2004; ConfidentialPage 4 Highlights Exciting on-board games: Magic Pictures Stack Attack Junior Download of new Java applications Attachable QuickPic camera with integrated flash Headset Purestyle ApplicationsAccessory Devices Up-to-date candy bar design High-quality finish Clear structured keypad Good feedback on key pressure DesignTechnology Display: 101 x 80 pixel, 4k colours Tri-band White display back-lighting Polyphonics (16 chord) Java, MMS A65
© Siemens ICM MP; July 2004; ConfidentialPage 5 Consumer oriented & sophisticated Design Overall Clear and straight forward design with large and precise keys Form Factor Extremely compact yet refined proportions and athletic surfaces Material & Finishing Two-tone metallic paint for a richer colour scheme, chrome detailing for a boost in value A65
© Siemens ICM MP; July 2004; ConfidentialPage 6 Weight/Volume/Dimensions 74.8 g 71.8 cm 3 : 100 x 44 x 19 mm Standby / Talktime Up to 250 h / 300 min (standard battery) Camera Attachable QuickPic camera with flash accessory Display 101 x 80 pixel, 4k colours, 5 lines Battery Li-Ion 700 mAh HardwareSoftware Messaging MMS Picture messaging (EMS) Extra-long SMS SMS to group AMR recording MMS to Data Transfer GPRS multislot class 8 Internet Access WAP WAP 2.0 content provisioning Technology A65
© Siemens ICM MP; July 2004; ConfidentialPage 7 Original Accessories – portfolio EMEA Li-Ion Battery EBA-510 Headset Basic HHS-500 Belt Case FCL-600 Travel Charger ETC-500/510 Headset HHS-510 Car Kit Portable HKP-500 Car Charger Plus ECC-600 Desk Top Charger EDC-510 Products compatible with 65 series* For bulk only Tour Case FCT-650 Headset Purestyle HHS-610 Desk Top Stand QuickPic Camera IQP-500 Data Cable DCA-500 Car Charger * Backwards compatible Data Cable USB DCA-510 Products compatible with 55 series* Accessory Devices A65 Fashion & Carry Energy Handsfree Portable Car Solutions Office Multi- tainment
© Siemens ICM MP; July 2004; ConfidentialPage 8 IQP-500 QuickPic camera Capture situations and emotions by taking a snapshot. Share pictures instantly by sending them from mobile to mobile via MMS, vendor-independently Integrated flash Picture check on mobile display MMS resolution mobile to mobile with 160 x 120 pixel, colour VGA resolution mobile to PC over the air with 640 x 480 pixel, colour QuickPic camera clips on to the mobile Pictures stored and managed in the phone Small and light to carry (approx. 35 g) Colour preliminary and subject to change Accessory Devices A65
© Siemens ICM MP; July 2004; ConfidentialPage 9 Original Accessories – News Headset Purestyle Headset with a high-value design for mobile handsfree usage It offers optimised wearing comfort with holder and earpiece hinge Car Charger Plus Take it easy – fixed small housing to connect phone and headset It allows charging and phoning at the same time! Accessory Devices A65
© Siemens ICM MP; July 2004; ConfidentialPage 10 Personalisation The logos and animations available make the A65 a stylish and trendy companion reflecting the user's personality Polyphonic ringtones A wide range of polyphonic ringtones provides a new dimension in sound and offers many ways to express emotions Fun & entertainment The phone becomes a very personal device with new applications: Magic Picture puzzle and Stack Attack Junior Edition Application profile... Applications A65
© Siemens ICM MP; July 2004; ConfidentialPage 11 Consumer Benefits Best Price / Performance Ratio 4k CSTN colour display Full EMS MMS incl. AMR recording Java 1.6 MB user memory for pictures, animations & ringtones WAP Supports attachable QuickPic Camera with flash Simplicity Well-structured keypad layout Good feedback on key pressure Large navy-key Intuitive MMI Consumer Benefits A65
© Siemens ICM MP; July 2004; ConfidentialPage 12 Customer benefits Feature set MMS with voice recording EMS, SMS, Java WAP GPRS class 8 Tri-band Attchable QuickPic Camera with flash as accessory Customisation Operator logo Surf&fun icon Profiles Operator-specific hotkey settings User experience OTA-download of ringtones, bitmaps and animations One-touch access to operator portal and services via hotkeys Four-way navigation key Well-known coloured Siemens MMI Customer Benefits A65
© Siemens ICM MP; July 2004; ConfidentialPage 13 Support of Operator Services Experience the world of data services Mobile Internet access via WAP Data download over the air (OTA) via SMS or WAP Fast data transfer thanks to GPRS class 8 Provide content for the phone's Java platform Take advantage of the phone's Java platform to run vivid applications Download content from the operator portal via WAP … and more supporting features 4k colour display with 101 x 80 pixels Attachable QuickPic Camera with integrated flash accessory Customer Benefits A65
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