1. Business Support – Developing an IP search tool WIPO 8th Annual Forum on IP and SMEs for IP-offices and other relevant institutions in the OECD Countries Otto Scharff, Director, Norwegian Industrial Property Office 24.02.20141

2. Purpose and goals Demo of Online IP-search tool Lessons learned Perspectives and outlook 24.02.20142

3. 3 Purpose and goals Raise IP-awareness among SMEs in Norway. Launch an online search-tool which is updated daily, accurate and integrated with other sources of innovation support. Present Trademark, Patents and Design in the same search tool. Efficiency and resource planning.

4. Bilde av forsiden 24.02.20144

5. Monitoring the traffic Old ServiceNew Service 24.02.20145

6. 6/8 Success factors and lessons learned Project leader and IT development resources in- house. Reference group and focus meetings with external users. Functional design and user interface. Minimum IP-competence needed to use the tool. Promoted together with other means of innovation support – company reg. and domains. Media coverage- incl social media and blog-forums. Measuring the traffic continuously. 24.02.2014

7. 7/8 Perspectives and outlook We plan to launch the next version in Q1/Q2 2011 with documents and correspondence. Develop a version available for Iphone and android. Make the solution available for other platforms as mobile and tablet computers. Efficiency – use of internal resources on other types of work. 24.02.2014

8. Thank you for your attention! otto.scharff@patentstyret.no Norwegian Industrial Property Office 24.02.20148