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FRANCHISING AS A BUSINESS OPTION FOR SMEs Brian Duckett

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Presentation on theme: "FRANCHISING AS A BUSINESS OPTION FOR SMEs Brian Duckett"— Presentation transcript:

1 FRANCHISING AS A BUSINESS OPTION FOR SMEs Brian Duckett

2 FRANCHISING A business relationship where one party allows others to operate clones of a proven business system in return for initial and ongoing fees

3 WHAT CAN BE FRANCHISED? Any business which can be run as a branch network and which wants to expand should at least consider franchising as one of the options

4 FRANCHISING WORLDWIDE 16,000 Franchisors 1.6 million Franchisees $ One Trillion Dollars in Sales

5 FIVE STAR FRANCHISING Proven, successful format and brand Defined and documented system of operation Easily duplicated and easily learned Profitable for both parties Franchising culture

6 WHY FRANCHISE? Domestic Growth Conversion of Competitors or Managers International Development Import a Successful Format

7 ADVANTAGES Quicker expansion with less capital More motivated local operators Group purchasing benefits Group marketing benefits Lower overheads and less hassle

8 DISADVANTAGES When you become a Franchisor, your business changes. It will not be about what you do now. It will be about recruiting, training, monitoring and motivating people who want to run their own business.

9 THE FRANCHISING PROCESS Work it out on paper (Development Plan) Try it out in practice (Pilot Operation) Document the System (Manual & Agreement) Launch Continually Train, Monitor and Support


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