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EBU TECHNICAL - your reference in media technology and innovation EBU - European Broadcasting Union 75 Active EBU members from 56 countries 45 Associate.

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Presentation on theme: "EBU TECHNICAL - your reference in media technology and innovation EBU - European Broadcasting Union 75 Active EBU members from 56 countries 45 Associate."— Presentation transcript:

1 EBU TECHNICAL - your reference in media technology and innovation EBU - European Broadcasting Union 75 Active EBU members from 56 countries 45 Associate members around the world 470 TV channels and 904 Radio channels more than 200 million TV households and 600 million viewers every week more than 60 million people visit EBU members web services every day

2 EBU TECHNICAL Developments in broadcasting technologies Information Meeting on Developments in Broadcasting WIPO – World Intellectual Property Organisation Lieven Vermaele Director EBU TECHNICAL European Broadcasting Union

3 EBU TECHNICAL - your reference in media technology and innovation Innovation happens Innovation happens In devices (mobile phones, PDA, i-pod, PC, …) In networks (broadband, 3G, DVB-H, …) In services (on demand, interactive, breaking news, podcast …) creates Innovation creates Competitive markets New economic models New content, concepts and advertising models New (alternative) players or bring them together New offer or a better deal (service, price) for the consumer causes Innovation causes important changes in our eco-systems/value chain an (r)evolution and cannot be stopped As long as you are in control of new (techn) implementations, you can control the (r)evolution (teletext, digital radio, CD) Today, BC org are less in control (mobile, Ipod, P2P, iPTV, Broadband )

4 EBU TECHNICAL - your reference in media technology and innovation From broadcasting to media organisatons Market yesterday Market tomorrow Cross- & Multimedia organisations Traditional organisations New media services i-Player, i-pod, Broadband media,... New non-linear programming radio & TV Expanded linear programming radio & TV (more choice &quality) Current linear programming radio & TV (one-to-many) Broadcasting organisations evolve to (multi-)media organisations and are (cross-)active in all media services on different platforms Broadcasting organisations evolve to (multi-)media organisations and are (cross-)active in all media services on different platforms more control more choice & quality more services

5 EBU TECHNICAL - your reference in media technology and innovation intentional use: wallpaper, lean backward, surprise me interactivity: easy, simple, low screen: large, HDTV, home cinema (high quality) rich and multimedia content intented for shared usage intentional use: Lean forward, brief/surprise me (inter)activity: high screen: medium rich multimedia and interactive content mainly for personal (deeper) usage intentional use: good companionship, interact, brief me interactivity: high screen: small content mainly for ad hoc usage Shared context Mobile context Personal context Media usage context (network + platform)

6 EBU TECHNICAL - your reference in media technology and innovation Area of media services and media context LINEAR (audio-visual mat) NON LINEAR (audio-visual mat) MULTIMEDIA (data, text, pictures, game) MEDIA - SERVICES MEDIA - CONTEXT SHARED (lean backward) PERSONAL (lean forward) MOBILE (on the move)

7 EBU TECHNICAL - your reference in media technology and innovation Triple play in content and in context LINEAR (audio-visual mat) NON LINEAR (audio-visual mat) MULTIMEDIA (data, text, pictures, game) MEDIA - SERVICES MEDIA - CONTEXT SHARED (lean backward) PERSONAL (lean forward) MOBILE (on the move) Media companies: a integrated media service via one brand media experience adapted/presented for every context

8 EBU TECHNICAL - your reference in media technology and innovation Media organisations grow LINEAR (audio-visual mat) NON LINEAR (audio-visual mat) MULTIMEDIA (data, text, pictures, game) MEDIA - SERVICES MEDIA - CONTEXT SHARED (lean backward) PERSONAL (lean forward) MOBILE (on the move) Media companies expected by tge public to be active on all platforms: Different services Different networks Different devices

9 EBU TECHNICAL - your reference in media technology and innovation Total media experience... total value Morgan Stanley – tech reports. Source: CBS Sports Interactive

10 EBU TECHNICAL - your reference in media technology and innovation Mature media services – high customer value value of investment versus protection of service

11 EBU TECHNICAL - your reference in media technology and innovation Multi channel and multi-platform delivery Most important devices Traditional Media Traditional Media TV Analogue cable/terr Broadband DSL/Cable, FM analogue Radio PC Multi-purpose devices Multi- and cross- media offer Multi- and cross- media offer TV Analogue Cable Broadband Cable FM analogue Radio PC iDTV HDTV PCTV GSM Game Cons Digital Cable ADSL/Broadband TV VDSL GPRS UMTS/3G DAB Satellite, … Others: PDA, … From Towards Traditional channel Multi-Channel Media content will be delivered via different technologies (=channels) to different devices (=platforms). The media users expect that this content (brand) will be accessible continuously and via interoperable devices.

12 EBU TECHNICAL - your reference in media technology and innovation Different networks to reach the public (New: broadband) IPTV over DSL compared with DVB-S and DVB-C 12 linear IPTV and IP Radio Voice-phone ARD DSL- head end IPTV Digital-Bouquet DVB-S Broadband- cable- head end Broadband- cable- head end Distribution DVB-C Broadband-Internet WWW + DSL-Access Satellite DSLAM PoP IPTV IP Radio Multicast Unicast © WDR November 2008, Technology and Innovation Management

13 EBU TECHNICAL - your reference in media technology and innovation IP/Broadband based media services Managed & Un-Managed solutions 13 Source:

14 EBU TECHNICAL - your reference in media technology and innovation Consumer Access to Internet Content on/for the TV Different devices come to the market PC-centricVertical operators Windows Media Extender Desktop PC + Media Center Software + Media Center PC for the living room Multi-play bundles HD on-demand PVR functionality Media Guide Local content Differentiators + Flexible platform + Processing power - Complicated - Costly + Television focused + Managed Service - Closed system - Limited offer - Monthly subscription charge CE-centric Integrated Philips NetTV Sonys Bravia Link ActiVila in Japan Dedicated-device approach Vudu Xbox 360 Game consoles PS3 TiVo Apple TV + Easy experience + Cost effective +/- (semi-) open system

15 EBU TECHNICAL - your reference in media technology and innovation What is P2P (Peer-to-Peer)? P2P is a distribution network using the users infrastructure each user receives and transmits segments to other users Users must allow to use their machines storage, processing power and upload capacity Both linear and on-demand services over the internet real time video/audio streaming file downloading © WDR November 2008, Technology and Innovation Management15

16 EBU TECHNICAL - your reference in media technology and innovation P2P – ease to use – roles? 16 Seeder of media file 1. break down into pieces x.. a. x SHA1- Hash of pieces and source Tracker-Server organises and updates sources (Peers) of the Torrents 3. Torrent-file with metadata and Hashs 2 kB 4. Transfer of Torrent- file via Mail, Webserver or RSS 5. BT- Client opens Torrent and receives sources from the tracker 6. Download of 1st Piece 7. BT- Client signs on at the tracker as a source © WDR November 2008, Technology and Innovation Management

17 EBU TECHNICAL - your reference in media technology and innovation P2P - legal usage P2P usage by broadcasters P2P assisted Live-Streaming Octoshape: DW-World, TVE - Televisión Española, ESC 2008, EBU Media Portal … P2P based on-Demand Streaming respectively Download: - BBCs iPlayer P2P usage by content aggregators P2P supported Live-Streaming: Zattoo (Belgium, Denmark, Germany, France, UK, Norway, Switzerland, Spain) Miro combines a Software based open content guide with RSS and BitTorrent (BT): platform for video podcasts from NBC, PBS, NRK, … 17

18 EBU TECHNICAL - your reference in media technology and innovation P2P – illegal usage Music was my first love... but others follow

19 EBU TECHNICAL - your reference in media technology and innovation P2P – illegal usage Media types: traffic volume content type (Germany, BitTorent)

20 EBU TECHNICAL - your reference in media technology and innovation Future outlook Bandwidth growth

21 EBU TECHNICAL - your reference in media technology and innovation Future outlook Subscriber growth

22 EBU TECHNICAL - your reference in media technology and innovation Future outlook Performance growth more performant systems arrive in the home professional tools enter and can be run at home

23 EBU TECHNICAL - your reference in media technology and innovation Future outlook Storage growth

24 EBU TECHNICAL - your reference in media technology and innovation Conclusions Today, unlawful copying and redistribution of broadcasts can be done more easier by anybody without special technical knowledge New technologies and services to improve the consumption of broadcasts will be developed only if the broadcasters' investments therein are adequately protected Broadcasters need effective protection against any unauthorized retransmission of their broadcasts, i.e. via any platform, and be it simultaneously, deferred, or only partly

25 EBU TECHNICAL Thank you Lieven Vermaele


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