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Use of IP system to obtain technical and commercial information WIPO – ICC IP workshop, Geneva September 15-16, 2008 Ingrid Baele Philips Intellectual.

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Presentation on theme: "Use of IP system to obtain technical and commercial information WIPO – ICC IP workshop, Geneva September 15-16, 2008 Ingrid Baele Philips Intellectual."— Presentation transcript:

1 Use of IP system to obtain technical and commercial information WIPO – ICC IP workshop, Geneva September 15-16, 2008 Ingrid Baele Philips Intellectual Property & Standards

2 Agenda Philips Intellectual Property & Standards IP strategy
Information gathering and analysis Resources IP searches Market/IP intelligence Tools Search and BI in our processes Summary

3 Koninklijke Philips Electronics N.V.
Headquarters in Amsterdam, the Netherlands Active in >60 countries in: Healthcare Lighting Consumer Lifestyle ± employees Sales 2007: EUR 27 billion

4 Philips Intellectual Property & Standards (IP&S): global presence
Redhill Beijing Bothell Cleveland Seoul Eindhoven Burlington Aachen Vancouver Tokyo Briarcliff Shanghai Taipei Hong Kong San Jose Sao Paolo Shenzhen Mumbai Mexico Jakarta Madrid Bangalore Buenos Aires Paris Singapore

5 Philips’ IP portfolio IP is more than patents and trademarks
Our scope: Patents (60.000) Trademarks (29.000) Designs (43.000) Domain names (2.000) Trade Secrets Standards Copyrights Technology

6 Our organization: process driven
$ Philips Technology Third Party / Third Party Support Processes Management Business Process Business Process Business Process

7 IP strategy Define an overall IP strategy
IP strategy is determined/influenced by: Strategic direction of company Competitive environment Technology position Have the IP strategy accepted/implemented Act according to strategy

8 IP strategy Information about outside world needed Trends in
IP activities of competitors (in general, per technology area) Market size Market shares Relations Patterns Combination of IP, business and market information

9 Information gathering and analysis
Resources in IP&S IP Analysis group IP searches Business Intelligence group IP intelligence Market intelligence

10 IP searches Patent literature Derwent World Patent Index
Search results are sent to inventors who are informed about the latest state of the art Although publication after 18 months, backlog compared to scientific articles restricted (review, publication take time) Non-patent literature Scientific magazines (IP&S/Research subscriptions) Trademarks Edital (Questel), CompuServe (Thompson Reuters), … Designs Currently, mainly internet services Commercial database under development

11 IP searches In examples mentioned information is not for free
Information for free on Internet from WIPO EPO USPTO

12 Market/IP intelligence
Database access is not for free Licensing information News databases e.g. Factiva Info depending on what a company wants to disclose Insight in technology access Sales/market information Info depending on what is disclosed about a company Subscription to databases required Company structures How do companies relate to each other? What does that mean if we want to benchmark? Databases e.g. Dun & Bradstreet, Capital IQ, …

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14 Market/IP Intelligence
Gathering information ≠ intelligence A lot of information is publicly available (free/not for free) Grouping and analysis of information = intelligence Consolidated information is company confidential information The foundation of a reliable landscape is a thorough search A clear definition is indispensable for a high quality search

15 Tools Data set is of crucial importance
Only then using a BI tool makes sense We put a lot of effort in structuring the data we use In the end, single tools were not able to process customized data set We developed an in-house customized tool

16 Search and BI in our processes: some examples
IP Portfolio Management IP novelty searches before filing Benchmarking for IP portfolio planning

17 IP Portfolio Management
Pro-active control of: Composition Size Geographical coverage

18 Benchmarking Competitors’ activities Market share IP activity
Relevance of competitors Strategic partner on Philips level Key IP relation for IP&S One of many Do we need To be in balance with competitor? To be more/less active?

19 Search and BI in our processes: some examples
IP Value Extraction Strength analysis of patents IP Acquisition IP landscaping Cross licensing IP portfolio and trends Market share

20 Summary Determine IP strategy and oversee consequences for activities
Lots of information available, partly for free For good search results clear definition of needs and search criteria Grouping and analysis is needed to draw meaningful conclusions

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