Presentation is loading. Please wait.

Presentation is loading. Please wait.

Overview of the National IP Policies and Services in Korea and Presentation of Their Best Practices Eulsoo Seo Counsellor, SMEs Divsion World Intellectual.

Similar presentations


Presentation on theme: "Overview of the National IP Policies and Services in Korea and Presentation of Their Best Practices Eulsoo Seo Counsellor, SMEs Divsion World Intellectual."— Presentation transcript:

1 Overview of the National IP Policies and Services in Korea and Presentation of Their Best Practices Eulsoo Seo Counsellor, SMEs Divsion World Intellectual Property Organization

2 1 Contents 1. Economic Growth and Intellectual Property of Korea 2. Why SMEs are important in Korea 3. Road to the IP-centered Government of Korea 4. SMEs Support Policies on IP in Korea 5. Recommendation and Suggestion

3 2 1. Economic Growth and Intellectual Property of Korea

4 3 Average annual GDP growth rate of 14.3% Average annual per capita GDP growth rate of 12.7% Average annual per capita GDP growth rate of 12.7% Economic Growth in Korea > GDPGDP per capita GDP GDP per capita 1961 2007 $2b $500b $1,000b $80 $20,000 $10,000 $2.1b Year $82 $969.9b $20,045

5 4 LG Electronics, Samsung Electronics 22.3Air-conditioners Samsung Electronics, LG Electronics. 14.3Refrigerators Hyundai Heavy Industries, Doosan Engine Co., STX Heavy Industries 59.6 Large diesel engines for ships Hyundai Heavy Industries, Samsung Heavy Industries, Daewoo Shipbuilding & Marine Engineering Co. 80.0LNG carriers Samsung SDI, LG Electronics 54.0PDPs Samsung Electronics, LG Display 46.5TFT-LCDs Samsung Electronics, Hynix Semiconductor 49Semiconductors CompanyWorld market share (%)Product Some Facts on Industrial Power of Korea Petrochemical Products LG Chem, SK 45

6 5 Koreas Status in Intellectual Property (1) The Number of Patent Applications The No. of Patent applications (Ranking) The No. of PCT applications (Ranking) USA Germany JapanChina Republic of Korea Patents 460,000 360,000 260,000 160,000 60,000 426,000 (1) 54,000 27,000 20,000 13,000 6,000 52,492 (1) 409,000 (2) 27,714 (2) 173,000 (3) 17,793 (3) 166,000 (4) 7,059 (4) 61,000 (5) PCT 5,459 (7)

7 6 Koreas Status in Intellectual Property (2) The Number of Resident filings per million dollars of R&D expenditure (Ranking) The Number of Resident filings per billion dollars of GDP (Ranking) Some Indicators of Patent Intensity > Republic of Korea USA JapanGermanyNew Zealand The Number of Resident filings per billion dollars of GDP The Number of Resident filings per million dollars of R&D expenditure 130 100 70 40 10 129.10 (1) 5432154321 5.08 (1) 103.53 (2) 3.37 (2) 22.38 (3) 0.91 (8) 20.77 (4) 1.82 (3) 18.82 (5) 0.72 (10)

8 7 Patent Applications and Economic Growth in Korea 0 50,000 100,000 150,000 200,000` 250,000 19701975198019851990199520002005 Number of applications 0 100 200 300 400 500 600 700 800 900 GDP (Billion dollars) No. of applications GDP of Korea

9 8 Advanced countries Keep IP promotion as a priority mission Strive to establish an infrastructure of IP automation Intellectual property is the key to economic Intellectual property is the key to economic development in a knowledge-based economy development in a knowledge-based economy

10 9 2. Why SMEs Are Important in Korea?

11 10 Key Stats of SMEs in Korea (1) # of SMEsEmployee of SMEs Number (Thousand) PercentNumber (Thousand) Percent Korea 3,01899.910,88587.5 Japan 5,65299.141,98477.8 Taiwan 1,24497.77,75176.6 U.S. 6,42185.658,64550.4 U.K. 4,46199.913,18658.8 Number & Percent of SMEs in Some Countries (2006)

12 11 Key Stats of SMEs in Korea (2) Applicant2005200620072008 Big Companies 71.926 (45.8%) 62,097 (38.9%) 56,024 (32.5%) 47,568 (28.4%) Foreign 34,926 (22.3%) 39,897 (25.0%) 46,166 (26.75) 43,608 (26.1%) SMEs 20,540 (13.1%) 23,412 (14.7%) 27,770 (16.1%) 22,750 (13.6%) Etc. 29,539 (18.8%) 34,050 (21.4%) 42,691 (24.7%) 53,339 (31.9%) Total 156,932 (100%) 159,457 (100%) 172,652 (100%) 167,266 (100%) Shares of Patent Applicants in Korea (2006) (Thousand)

13 12 Key Stats of SMEs in Korea (3) RankApplicant Main Business Area # of Applications 1 MtekVisionCell Phone Platform461 2 Orion PDPPDP Display263 3 Modine KoreaAutomobile Parts230 4 ADP EngineeringLCD Process Equipment218 5 GentroCivil Engineering172 6 IPS-techSemiconductor Equipment166 7 Top EngineeringLCD Process Equipment165 8 IrevoDigital Door Lock152 9 BSESound Electronics139 10 Seoul OptodeviceLED Process Equipment135 Top 10 Patent Applicants of SMEs in Korea (04-08)

14 13 3. Road to the IP-centered Government of Korea

15 14 Brief History of IP Administration in Korea (1) Brief History of IP Administration in Korea (1) Enacted the First Patent Decree 1905 Enacted the First Patent Law 1946 Established the International IP Training Institute 1987 Set up the Special Budget Account for IP Admn. 1988 Second Surge of Patent Application 1992- 96 Patent Bureau under the Commerce Department 1948-76 Korean Patent Office 1977 First Sharp Increase of Patent Application 1979

16 15 The highest e-filing rate in the world Launch of the worlds first Internet-based e-filing system for patent applications Established IP automation plan in 1995 Three-years of development Brief History of IP Administration in Korea (2) 2007 100 80 60 40 USAEU Republic of Korea Japan 32% 49% 97% %

17 16 Korean patent documents included in the PCT minimum documentation (Apr. 2007) Korean language as a PCT language of publication (Jan. 2009) Korea conducts International Searches and International Examinations for eight countries: - (2002)Philippines, Vietnam; (2003) Indonesia; (2004) Mongolia, Singapore; (2005) New Zealand; (2006) USA, Malaysia * International search requests from foreign applicants (2006) 735 (2007) 2,853 (May 2008) 4,337 Brief History of IP Administration in Korea (3)

18 17 Brief History of IP Administration in Korea (4) Strategy 2. Takeoff to an IP Powerhouse Strategy 3. Conversion into Pro-IP Society Strategy 1. IP-Hub Korea Fostering Leading Companies with World-class IPRs Facilitating Growth of IP-Creating Industries Developing Human Resources with High Quality in the IP Field KIPO as a World-class IP Administrative Office Expansion of International Examination Cooperation and Development of Global IP System Contribution to Make Global IPR Community for Co-prosperity and Humanity Promoting Social Climate for Respecting IPR Reforming Compensation System for Creative Activities Establishing Business-friendly Judicial System on IP Improving Efficiency of IPR Administrative System Top-class Country Based on IP in the 21 st Century KIPO VISION

19 18 4. SMEs Support Policies on IP in Korea

20 19 Organigram of KIPO

21 20 Organigram of JPO

22 21 Brief History of IP Support Programs for SMEs in Korea Brief History of IP Support Programs for SMEs in Korea 1950 s Designating May 19 as the National Invention Day (1957) Enacting the Invention Protection Act (1958) Awarding the Invention Prize (1959) 1980 s Upgrading Ceremony of the National Invention Day (1982) Holding the First Good Invention Exhibition (1982) Subsidizing International Patent Applications (1982) 1990 s Enacting the Invention Promotion Act (1994) Opening the Consulting Center on IP Commercialization (1994) Opening the Inventors Hall of Fame (1999) 2000 s Conducting the IP Holding Campaign for SMEs (2000) Establishing the Regional IP Consulting Centers (2004) Distributing Patent Maps for SMEs (2004~)

23 22 Overview of IP Support Programs for SMEs Happy CEO Program: Making CEO of SMEs be confident in global business with successful IP Management Happy CEO Program: Making CEO of SMEs be confident in global business with successful IP ManagementType Program Title Program TitleContent Consulting One Roof Total Service 30 regional IP centers with patent consultants IP Management Consulting KIPO expert visits a company, give IP strategy consulting on site R&D Support IP-R&D Strategy Support Provide a patent map service on a specific technology that is requested by SMEs HR TrainingIP Staff Training Provide on-site case study focused on IP issues that can be immediately needed Litigation International Patent Litigation Support Consult how to response international patent conflicts including litigation Brands Non-English Local Brand Support Consult how to develop local language brands for SMEs to enter non-English language markets Commer- cialization IP Commercialization Package Support Package support program covering foreign application fees sample manufacturing technology assessment costs, etc.

24 23 IP Support Programs Customized to SMEs IP knowledge & understanding levels, requirement levels for IP Support (Advanced) high knowledge & understanding, requirement of specific IP support program (Advanced) high knowledge & understanding, requirement of specific IP support program (Intermediate) good knowledge & understanding, requirement of broad IP support programs (Intermediate) good knowledge & understanding, requirement of broad IP support programs (Beginner) low knowledge & understanding, requirement of intensive IP support programs (Beginner) low knowledge & understanding, requirement of intensive IP support programs (Advanced) high knowledge & understanding, requirement of specific IP support program (Advanced) high knowledge & understanding, requirement of specific IP support program (Intermediate) good knowledge & understanding, requirement of broad IP support programs (Intermediate) good knowledge & understanding, requirement of broad IP support programs (Beginner) low knowledge & understanding, requirement of intensive IP support programs (Beginner) low knowledge & understanding, requirement of intensive IP support programsCategorySME Targeted Services BeginnerWithSolution IP Management Consulting One Roof Total Service IntermediateAdbiotech IP Management Consulting IP Staff Training Advanced Dacc IP Management Consulting Intl Patent Litigation Support Buwon Non-English Local Brand Support Program

25 24 Pre-Assessment of IP Management Example 1: Beginner SME – WithSolution WithSolution Security Equipment Company, est. in 08 CEO had high IP interest, IP Beginner but classified as IP Beginner due to recent establishment - only 1 patent pending at the time No employee invention compensation & trade secret protection policies Requires basic understanding of IP Requires intensive IP management consulting

26 25 IP Management Consulting for SMEs On-site Intensive Consulting KIPO expert provides consulting on site at the company * 06: 34, 07: 101, 08: 147 SMEs Patent Management Consulting * basic patent management, application & management strategy, using patent data, Handling patent conflicts Online support through IP portal (www. Ipp.or.kr)www. Ipp.or.kr KIPO expert provides consulting on site at the company * 06: 34, 07: 101, 08: 147 SMEs Patent Management Consulting * basic patent management, application & management strategy, using patent data, Handling patent conflicts Online support through IP portal (www. Ipp.or.kr)www. Ipp.or.kr It consists of pre-assessment, customized consulting and after service

27 26 One Roof Total Service: 30 Regional IP Centers Fostering Patent Star Companies through Selection and Focus R&D & Commercialization Support Patent Search Customized for Local SMEs

28 27 Result of the WithSolution 09 Earnings:09 Earnings: 500% growth (expected) Successful IP Management 08 Earnings:08 Earnings: 400M(KRW) 400M(KRW) Robust IP SME Implementing employee invention compensation & trade secret Implementing employee invention compensation & trade secret protection policies protection policies Holding Brainstorming sessions Holding Brainstorming sessions Setting up future IP strategy based on patent map analysis Setting up future IP strategy based on patent map analysis Implementing employee invention compensation & trade secret Implementing employee invention compensation & trade secret protection policies protection policies Holding Brainstorming sessions Holding Brainstorming sessions Setting up future IP strategy based on patent map analysis Setting up future IP strategy based on patent map analysis

29 28 Pre-Assessment of IP Management Example 2: Intermediate - Adbiotech Adbiotech Start-up SME (est. in 2000) Animal Science, Food and Animal Science, Food and Cosmetics Cosmetics Holding 3 patents & 5 trademarks Holding 3 patents & 5 trademarks and having high interest in IP rights, and having high interest in IP rights, but do not have IP management but do not have IP management strategy strategy Animal Science, Food and Animal Science, Food and Cosmetics Cosmetics Holding 3 patents & 5 trademarks Holding 3 patents & 5 trademarks and having high interest in IP rights, and having high interest in IP rights, but do not have IP management but do not have IP management strategy strategy A Staff in charge of IP was not able to focus on IP affairs and to build up his expertise due to other duties Requires IP-specialized staff and professional training

30 29 IP-specialized Staff Training On-site Training Customized for SME Level LevelCoursesAim Beginner Introduction of IP (4hrs) IP & R&D (4hrs) Understanding of basic IP Principles Intermediate Patent application & claim drafting (4hrs) Prior arts search (4hrs) Strategic patent management (4hrs) patent applications & patent Management skills Advanced Licensing contract & strategy (4hrs) Domestic & foreign IP litigation (4hrs) Patent management (4hrs) Simulation (8hrs) patent litigation skills and other professional works

31 30 Result of the Adbiotech Filed patent application drafted by its staff Filed patent application drafted by its staff Developed a new technology based on several prior Developed a new technology based on several prior arts that was searched by its staff arts that was searched by its staff Skilled up its IP-specialized staff Skilled up its IP-specialized staff Filed patent application drafted by its staff Filed patent application drafted by its staff Developed a new technology based on several prior Developed a new technology based on several prior arts that was searched by its staff arts that was searched by its staff Skilled up its IP-specialized staff Skilled up its IP-specialized staff Export aim in 12: 15B KRW With core patents Upgraded staff expertise expertise Low staff expertise Robust IP SME

32 31 Example 3: Advanced SME –Dacc Example 3: Advanced SME – DaccDacc Aircraft Components Manufacturer [est. in 02) Medium sized business with high R&D ability, which was founded as a spin-off from Korea Aerospace Industries Ltd. (research institutes). Aggressive R&D investment and Uses govt l R&D projects efficiently for new tech. development, But, did not carry out systemic IP management Pre-Assessment of IP Management

33 32 Protection from Future IP Disputes IP Dispute Prediction System and Insurance System Patent Dispute Prediction Sys. Reports on patent trolls Provide international patent dispute maps Provide technology- based patent dispute maps IP Insurance System Conduct its business without concerning possible IP disputes IP Insurance Support costs for IP disputes 25 companies joined

34 33 Result of the Dacc Continuously monitoring on the possibility of disputes Continuously monitoring on the possibility of disputes Developing new technologies based on patent dispute maps, Developing new technologies based on patent dispute maps, designing around major blocking prior arts designing around major blocking prior arts Continuously monitoring on the possibility of disputes Continuously monitoring on the possibility of disputes Developing new technologies based on patent dispute maps, Developing new technologies based on patent dispute maps, designing around major blocking prior arts designing around major blocking prior arts Prep. for possible disputes Possess core patents Top 5 in world by 2012 Robust IP SME

35 34 Example 4: Advanced SME – Buwon Buwon Kitchen hand blender manufacturer Kitchen hand blender manufacturer Taking up 75% or more of Korean Taking up 75% or more of Korean kitchen hand blender market kitchen hand blender market Entered Chinese market in 2007 but Entered Chinese market in 2007 but failed. failed. In 2008, reentered Chinese market In 2008, reentered Chinese market Kitchen hand blender manufacturer Kitchen hand blender manufacturer Taking up 75% or more of Korean Taking up 75% or more of Korean kitchen hand blender market kitchen hand blender market Entered Chinese market in 2007 but Entered Chinese market in 2007 but failed. failed. In 2008, reentered Chinese market In 2008, reentered Chinese market Dominated its Korean market with its high technology But failed in Chinese market because its Korean brand was not well- known in China Pre-Assessment of IP Management

36 35 Non-English Local Brand Support Program Expanding into New Markets with Localized Brand Customized Support for SME Brand Full support from hiring a brand designer to trademark registration Providing expertise of KIPO, KOTRA and University for developing high-quality brand Providing local brand strategy consulting and supporting brand development and registration Support for development and registration of localized brand based on local languages, cultures, and environments. From Brand Strategy to Registration Results In 2008, 5 companies benefited In 2009, requested from 57 In 2008, 5 companies benefited In 2009, requested from 57

37 36 Success of Buwon Success of Buwon l1-day home shopping sales increased 20x : 40 units (08.12) 800 units (09.2) lRequests for sale from home shopping outlets : 1 outlet (08.12) 30 outlets (09.2) l1-day home shopping sales increased 20x : 40 units (08.12) 800 units (09.2) lRequests for sale from home shopping outlets : 1 outlet (08.12) 30 outlets (09.2) Result of the Buwon Before After Buwon Elec.

38 37 Best Practice of SMEs IP Management in Korea - MBI MBI Negotiating licensing out with a Japanese company MBI: R &D of Bike Parts MBI Co. Ltd.: Very small company specialized in bike parts with only 6 employees, and almost zero sales Developed a breakthrough of internal transmission, having 3-speed hub gear through long R&D for10 years KIPO subsidized $20,000 for international patent applications in U.S. Japan, China, Europe and Russia KIPO: Support for Int l Applications Holding patents for internal transmission in about 40 countries Won a patent invalidation litigation with Shimano, a Japanese major bike maker Negotiating licensing out with Shimano, claiming 700 million dollars as royalty

39 38 5. Recommendation and Suggestion

40 39 Incorporate and Transform Good Foreign IP System Into Its Domestic Version e.g. First Patent Law (1946), Chemical Compound Patent (1987) Enhance the IP Awareness e.g. Invention Protection Act (1958), IIPTI (1987) Collection of Lots of Foreign Patent Information Recommended Strategy to Be an IP-centered Country (1) Beginning Stage

41 40 Strengthen IP Automation Infrastructure e.g. First Internet-based e-Filing System (1999) Encourage IP Commercialization e.g. Consulting Center on IP Commercialization (1994) Design Around Dominant Foreign Patents Recommended Strategy to Be an IP-centered Country (2) Intermediate Stage

42 41 Encourage International Applications e.g. Subsidizing International Patent Application (1982), PCT ISA/IPEA (2002) Enhance IP Management e.g. Patent Map (2004), Regional IP Consulting Center (2004) Select and Focus its Own Strong Industry with IP e.g. IT Industry (2000s) Recommended Strategy to Be an IP-centered Country (3) Advanced Stage

43 42 Conclusion: Pop-up Quiz Which one do you think is not protected by patent? A: Cell Phone B: Car C: Segaway D: Corn Plant

44 43 Thank you! Thank you! For further enquires contact eulsoo.seo@wipo.int


Download ppt "Overview of the National IP Policies and Services in Korea and Presentation of Their Best Practices Eulsoo Seo Counsellor, SMEs Divsion World Intellectual."

Similar presentations


Ads by Google