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© Kari Sipilä www.futureinnovations.fi Kari Sipilä Director, D.Sc.(Tech.)h.c. FUTURE INNOVATIONS Past President of LES Scandinavia Former Director of the.

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Presentation on theme: "© Kari Sipilä www.futureinnovations.fi Kari Sipilä Director, D.Sc.(Tech.)h.c. FUTURE INNOVATIONS Past President of LES Scandinavia Former Director of the."— Presentation transcript:

1 © Kari Sipilä Kari Sipilä Director, D.Sc.(Tech.)h.c. FUTURE INNOVATIONS Past President of LES Scandinavia Former Director of the Foundation for Finnish Inventions Espoo, Finland FROM INTELLECTUAL PROPERTY TO BUSINESS ASSETS Damascus Kari Sipilä Director, D.Sc.(Tech.)h.c. FUTURE INNOVATIONS Past President of LES Scandinavia Former Director of the Foundation for Finnish Inventions Espoo, Finland FROM INTELLECTUAL PROPERTY TO BUSINESS ASSETS Damascus

2 © Kari Sipilä KARI SIPILÄ IN THE FIELD OF INNOVATIONS Dr. Kari Sipila is a citizen of Finland and has graduated at Helsinki University of Technology. He is Executive Director in a consulting company Future Innovations, which is specialized in management and innovation development activities. He is a consultant to SME companies, to WIPO, EPO and to some other international organizations in the fields of intellectual property and innovation policy, development and commercialization. He is also the Immediate Past President of LES Scandinavia - Licensing Executives Society of Scandinavia, a member in the Finnish Academies of Technology and a former member of the Board of The Finnish Technology Award Foundation. He has been in Executive Director of the Foundation for Finnish Inventions, a non-profit Innovation Center, which promotes, finances and assists in IPR, developing and commercialization of Finnish innovative products. Earlier he has been Director in a bank and in domestic and international companies in Finland, USA, Switzerland and Saudi Arabia. Dr. Kari Sipila is a citizen of Finland and has graduated at Helsinki University of Technology. He is Executive Director in a consulting company Future Innovations, which is specialized in management and innovation development activities. He is a consultant to SME companies, to WIPO, EPO and to some other international organizations in the fields of intellectual property and innovation policy, development and commercialization. He is also the Immediate Past President of LES Scandinavia - Licensing Executives Society of Scandinavia, a member in the Finnish Academies of Technology and a former member of the Board of The Finnish Technology Award Foundation. He has been in Executive Director of the Foundation for Finnish Inventions, a non-profit Innovation Center, which promotes, finances and assists in IPR, developing and commercialization of Finnish innovative products. Earlier he has been Director in a bank and in domestic and international companies in Finland, USA, Switzerland and Saudi Arabia.

3 © Kari Sipilä CONTENTS Innovation experiences from Finland From inventions to innovations and to business assets Management of Intellectual Property ( IP ) Valuation of IP assets Influences of innovation activities

4 © Kari Sipilä IDEAS INVENTIONS INNOVATIONS IDEAS INVENTIONS INNOVATIONS BusinessEntrepreneurshipCompetitivenessInternationalizationEmploymentBusinessEntrepreneurshipCompetitivenessInternationalizationEmployment THE SIGNIFICANCE OF INVENTIONS

5 © Kari Sipilä INVENTIONS AND INNOVATIONS ARE THE CORNERSTONES OF SUCCESSFUL COMPETITIVE PRODUCTS AND BUSINESS REFORMS

6 © Kari Sipilä INNOVATION EXPERIENCES FROM FINLAND

7 © Kari Sipilä THE WORLD – AND GLOBALIZATION

8 © Kari Sipilä REPUBLIC OF FINLAND Member of European Union 5.2 mill. inhabitants Area km 2 Capital Helsinki GDP euros ( USD ) 20 universities Modern industries and innovations Information technology Metal Wood, paper, pulp One of the most wired and wireless nation in the world The worlds leading innovator in mobile phones and telecommunications Home to the worlds most developed electronic banking system The world leader in forest products, pulp, paper and board technology REPUBLIC OF FINLAND Member of European Union 5.2 mill. inhabitants Area km 2 Capital Helsinki GDP euros ( USD ) 20 universities Modern industries and innovations Information technology Metal Wood, paper, pulp One of the most wired and wireless nation in the world The worlds leading innovator in mobile phones and telecommunications Home to the worlds most developed electronic banking system The world leader in forest products, pulp, paper and board technology HELSINKI

9 © Kari Sipilä FIELDS OF INNOVATION AND TECHNOLOGY POLICIES IN FINLAND EDUCATION, KNOWLEDGE AND KNOW-HOW PRIVATE AND PUBLIC R&D AND ITS FINANCING COOPERATION BETWEEN PUBLIC AND PRIVATE SECTORS DEVELOPMENT OF EXISTING AND NEW SECTORS FOCUS ON AREAS OF SPECIFIC EXCELLENCE INTERNATIONAL COMPETITIVENESS EDUCATION, KNOWLEDGE AND KNOW-HOW PRIVATE AND PUBLIC R&D AND ITS FINANCING COOPERATION BETWEEN PUBLIC AND PRIVATE SECTORS DEVELOPMENT OF EXISTING AND NEW SECTORS FOCUS ON AREAS OF SPECIFIC EXCELLENCE INTERNATIONAL COMPETITIVENESS

10 © Kari Sipilä RESULTS FROM INNOVATION ACTIVITIES IN FINLAND HIGH RATINGS IN INTERNATIONAL COMPARISONS LIKE IN –COMPETITIVENESS –RESEARCH AND DEVELOPMENT ( R&D ) –PATENTING –HIGH TECHNOLOGY –UNIVERSITY-COMPANY COOPERATION FINLAND IS ABOVE EUS AVERAGE RATINGS

11 © Kari Sipilä (Source: NBPR)

12 © Kari Sipilä

13 FROM INVENTIONS TO INNOVATIONS AND TO BUSINESS ASSETS

14 © Kari Sipilä KEY ELEMENTS IP Creation Strategy, Policy Impact Recognition Portfolio Management Value Extraction

15 © Kari Sipilä INTELLECTUAL PROPERTY ( IP ) POLICY 1. Types and role of intellectual property (IP) 2. Management and organization for IP 3. Making and acquisition of inventions 4. Rewards 5. Instructions on utilizing patent information 6. Instructions to secure and maintain patent protection and protecting the corporate patents 7. Portfolio management, follow up, business 8. Values of IP 9. Licensing behavior ( out and in ) 10. Infringements 11. Publication policy

16 © Kari Sipilä FIELDS OF INVENTIONS AND INNOVATIONS TECHNOLOGICAL STRATEGIC BUSINESS SOCIAL COMBINATIONS

17 © Kari Sipilä HOW TO START THE INNOVATION PROCESS? Get familiar to possibilities and practice of Intellectual Property ( IP ) and Interrectual Property Rights ( IPR ) IP is creating something new ( inventions, trademarks, copyrights, trade secrets and other forms of IP; research and development; think: who, where and how ) Would IPR be useful to your company? Arrange the IPR information, encouragement, organization and financing in your company Start the innovation and IPR policy work Get familiar with others in the field of IPR Do not get disappointed with the first problems! Get familiar to possibilities and practice of Intellectual Property ( IP ) and Interrectual Property Rights ( IPR ) IP is creating something new ( inventions, trademarks, copyrights, trade secrets and other forms of IP; research and development; think: who, where and how ) Would IPR be useful to your company? Arrange the IPR information, encouragement, organization and financing in your company Start the innovation and IPR policy work Get familiar with others in the field of IPR Do not get disappointed with the first problems!

18 © Kari Sipilä

19 RIGHT FROM THE BEGINNING AN INVENTION MUST BE CONSIDERED AS A BUSINESS OPPORTUNITY !

20 © Kari Sipilä FROM IDEAS INTO PRODUCTS ON THE MARKET COMMERZIALI- SATION PRODUCT DEVELOPMENT PRODUCT DEVELOPMENT PATENTING IDEA EVALUATION, PLANNING EVALUATION, PLANNING KNOW-HOW AND FINANCIAL RESOURCES ADD VALUE

21 © Kari Sipilä MODERN PRODUCT SAVES TIME AND DEVELOPMENT REQUIRES CO-OPERATION IDEA PRODUCT DEVELOPMENT MANUFACTURINGMANUFACTURINGPRODUCTPRODUCTSALES IDEA DEVELOPMENT POTENTIAL MARKETS COMPETITION IDEA DEVELOPMENT POTENTIAL MARKETS COMPETITION NEW PRODUCT TO MARKETS MANUFACTURING MARKETING IPR, PRODUCT DEVELOPMENT

22 © Kari Sipilä INTELLECTUAL PROPERTY AND BUSINESS ASSETS Intellectual property often forms the basis for business assets corporate development growth international expansion

23 © Kari Sipilä MANAGEMENT INTELLECTUAL PROPERTY RIGHTS INNOVATION PROCESS PRODUCTION DOMESTIC AND INTERNATIONAL MARKETING COOPERATION SKILLS MANAGEMENT INTELLECTUAL PROPERTY RIGHTS INNOVATION PROCESS PRODUCTION DOMESTIC AND INTERNATIONAL MARKETING COOPERATION SKILLS INNOVATIONS REQUIRE EXPERT KNOW-HOW IN MANY AREAS

24 © Kari Sipilä INTELLECTUAL PROPERTY MANAGEMENT AND VALUATION

25 © Kari Sipilä INTELLECTUAL PROPERTY IS A PART OF COMPANY´S BUSINESS ASSETTS Market value Intellectual Capital CustomerCapitalCustomerCapitalOrganizationalCapitalOrganizationalCapitalHumanCapitalHumanCapital Customer Base Customer Base Customer relationships Customer relationships Customer Potential Customer Potential Process Capital Process Capital Corporate culture Corporate culture Innovation Capital, IPR Innovation Capital, IPR Base Value Base Value Relationship Value Relationship Value Potential Value Potential Value Adjusted Shareholders´ Equity Financial Capital Adjusted Shareholders´ Equity Financial Capital

26 © Kari Sipilä EXAMPLE OF A STRONG USE OF IPR Patent(s) for product(s) Patent for manufacturing method Corporate trademark Product trademark(s) Copyrights Trade secrets Patent(s) for product(s) Patent for manufacturing method Corporate trademark Product trademark(s) Copyrights Trade secrets

27 © Kari Sipilä MEASURING THE INFLUENCE OF INTELLECTUAL PROPERTY ASSETS QUANTITY AND QUALITY OF –PATENTS, TRADEMARKS, COPYRIGHT AND OTHER IP –RESEARCH AND DEVELOPMENT WORK OR PROJECTS AND ITS PERCENTAGE OF TURNOVER –COOPERATION WITH UNIVERSITIES OR RESEARCH INSTITUTES –CUSTOMER CONTACTS GENERALLY AND ALSO FOR LICENSING AND TECHNOLOGY TRANSFER VALUE ADDED PER PERSON INNOVATION POLICY AND ITS FULFILMENT BUSINESS SUCCESS, MAKE-OVER RATE, OR THE ABILITY TO INTRODUCE NEW PRODUCTS AND THEIR SHARE OF TOTAL SALES DOMESTIC AND INTERNATIONAL REPUTATION QUANTITY AND QUALITY OF –PATENTS, TRADEMARKS, COPYRIGHT AND OTHER IP –RESEARCH AND DEVELOPMENT WORK OR PROJECTS AND ITS PERCENTAGE OF TURNOVER –COOPERATION WITH UNIVERSITIES OR RESEARCH INSTITUTES –CUSTOMER CONTACTS GENERALLY AND ALSO FOR LICENSING AND TECHNOLOGY TRANSFER VALUE ADDED PER PERSON INNOVATION POLICY AND ITS FULFILMENT BUSINESS SUCCESS, MAKE-OVER RATE, OR THE ABILITY TO INTRODUCE NEW PRODUCTS AND THEIR SHARE OF TOTAL SALES DOMESTIC AND INTERNATIONAL REPUTATION

28 © Kari Sipilä WHY IP MANAGEMENT ? 1. To focus –The IP based business –Competitors and partners 2. To get –Knowledge –Fresh ideas 3. To develop –The niche and best business areas 4. To manage –All intellectual property

29 © Kari Sipilä IP NEEDS ACTIVE MANAGEMENT 1 (2) The management of the company has the central role in the strategy and policy work, also in the IP policy The goal is to get the best use of IP to improve the business and competitiveness of the company The IP organization has the responsibility of the fulfilment of the IP strategy in the company The size and form of the IP organization may vary depending on the company The management of the company has the central role in the strategy and policy work, also in the IP policy The goal is to get the best use of IP to improve the business and competitiveness of the company The IP organization has the responsibility of the fulfilment of the IP strategy in the company The size and form of the IP organization may vary depending on the company

30 © Kari Sipilä IPR NEEDS ACTIVE MANAGEMENT 2 (2) The IP organization activates and coordinates the innovation work inside the company, evaluates the need of the resources and follows the budget IP management has to follow the latest developments in the IP field It is in charge of education of IP matters in the company It may also be a business unit in IP matters, in cooperation with other business units of the company The IP organization activates and coordinates the innovation work inside the company, evaluates the need of the resources and follows the budget IP management has to follow the latest developments in the IP field It is in charge of education of IP matters in the company It may also be a business unit in IP matters, in cooperation with other business units of the company

31 © Kari Sipilä IP MANAGEMENT IN A SMALL OR A START-UP COMPANY

32 © Kari Sipilä IP MANAGEMENT IN A SME COMPANY

33 © Kari Sipilä IP MANAGEMENT IN A LARGE CORPORATION

34 © Kari Sipilä VALUE OF A PATENT OR INTELLECTUAL PROPERTY ASSETS VIEWED FROM DIFFERENT PERSPECTIVES The inventors perspective The inventing enterprises perspective The lisensors perspective The licensees perspective Social and perhaps global economic perspectives The inventors perspective The inventing enterprises perspective The lisensors perspective The licensees perspective Social and perhaps global economic perspectives

35 © Kari Sipilä VALUATION METHODS TO CALCULATE THE VALUE OF IP Cost Approach - based as realised costs or by comparing costs of a similar patent or product Market Approach - based on selling or buying of patents, comparing similar technologies or products Income Approach - based on a licensed IP and estimate of future cash flow over time, including estimates of success and risks. Popular method. Other methods - Business Results Method is based on calculated or estimated cash flow and revenues of business and estimated role of the patent in it. This value changes according to time and business. It may also include the influence of goodwill or value of other IPR - Monte Carlo is a simulation method.

36 © Kari Sipilä VALUATION IS ONLY AN ESTIMATE Remember that all methods give only estimates It is good to use at least 2 methods Think and check the real possibilities of your product or company in the competition situation Do not select estimates of price, profit, markets, time, interest rates and risks too positively Valuations are only a starting point in business or licensing negotiations

37 © Kari Sipilä INFLUENCES OF INNOVATION ACTIVITIES

38 © Kari Sipilä MAIN RESULTS TO A NATION FROM SCIENCE, TECHNOLOGY AND INNOVATION ACTIVITIES Economic growth and social development The welfare of the nation and the citizens Successful and competitive domestic and international companies New entrepreneurs and innovative products Good employment Possibilities for good education, science, research and development activities and to continuation in the forefront of technology

39 © Kari Sipilä INNOVATION ACTIVITIES HAVE LARGE INFLUENCES Children and students are more interested in sciences and mathematics Universities and companies are active with their innovation and patenting strategies and policies The government recognizes the needs for changes in technology and innovation policies More human efforts and financial resources to research and development activities Number of patent applications, new products and innovative entrepreneurs grow Many innovative companies seem to be more profitable than others With success of innovative companies, different interest groups get profit or revenues - Taxes to government and municipalities - Dividends to shareholders - Business opportunities to subcontractors and service companies - More employment - Innovative enterprises pay often higher salaries Active R&D turns into company´s intellectual capital and means more highly educated personnel Good and innovative products to customers New technologies support a renewing society Children and students are more interested in sciences and mathematics Universities and companies are active with their innovation and patenting strategies and policies The government recognizes the needs for changes in technology and innovation policies More human efforts and financial resources to research and development activities Number of patent applications, new products and innovative entrepreneurs grow Many innovative companies seem to be more profitable than others With success of innovative companies, different interest groups get profit or revenues - Taxes to government and municipalities - Dividends to shareholders - Business opportunities to subcontractors and service companies - More employment - Innovative enterprises pay often higher salaries Active R&D turns into company´s intellectual capital and means more highly educated personnel Good and innovative products to customers New technologies support a renewing society

40 © Kari Sipilä TRENDS IN INTELLECTUAL PROPERTY ( IP ) Strong growth in awareness of IP and its possibilities in corporations, universities and also on political levels internationally Globalization requires continuously new skills and education, because the competition is worldwide Increased complexity in all technology, especially in information technology, communications, etc. The field of IP widens and offers more possibilities to business More new positions for IP staff and management More companies active in IP – also more competition

41 © Kari Sipilä

42 THANK YOU! Kari Sipila, Helsinki/Espoo, Finland


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