Presentation on theme: "PRINCIPLES OF FUNDRAISING Session D5. 2. PREREQUISITES Most funds are raised on the basis of specific project/programme proposals; Proposals must address."— Presentation transcript:
PRINCIPLES OF FUNDRAISING Session D5
2. PREREQUISITES Most funds are raised on the basis of specific project/programme proposals; Proposals must address recognised priorities (PRSPs, Development Plans); Proposals must be high quality & well presented; The donor must be impressed by the institution requesting the funds. The donor must be impressed by the institution requesting the funds.
2 CO-ORDINATED APPROACH Resource Mobilisation committee; Resource Mobilisation Plan; Focal point nominated for all relations with potential donors; Centralised authorisation of approaches & submissions to potential donors.
3. INSTITUTIONAL STRUCTURE What institutions are involved If there is a partnership, who is the best lead agency, in practice & in eyes of donor? Have the partnership arrangements been formally agreed?
5. DONORS Who are the KEY sources of finance and what is the process for persuading them to finance the work? –How do our interests coincide with their stated programme(s)? –How do we secure the appropriate high-level meetings? –What information do we send for their consideration?
5. KNOW WHERE THE POTENTIAL FUNDS ARE.
7. PERSUASIVE, WELL PRESENTED CASE Why is the particular proposal such a good investment opportunity for the client? Why is the lead implementation institution a suitable & reliable partner for the client? Is the documentation easy to read, well structured and presented?
8. ALIGNMENT OF PROPOSAL Does the proposal respond to the stated programme priorities of the client? Does the proposal respond to the stated priorities of the country? Are the links with poverty alleviation, water quality, health and other development priorities prominently emphasised? Are the respective PRSPs and development plans well referenced?
9. BUDGET Can all the stated costs be justified? Does the budget align with the requirements of the client, particularly in terms of size? Are all the costs covered by the budget? Have overheads been suitably included? Are there counterpart contributions that should be explicitly included?
10. FUNDRAISING TACTICS Personal relationships are important – people give to people; Persistence is vital. Single approaches rarely work, they must be followed up; Good co-ordination is vital. Once the proposal is submitted, dont confuse the potential client by sending other proposals; Always acknowledge support in reporting.
11. REGIONAL POPS TRAINING COURSE - ASIA BUDGET$500,000 IDEAL TIMING JAN DEC 2007 PROPOSAL APPROVED BY ES: 05/12/20 05 DONORREQUESTBYWHENPROBABILITY FACTO RED FACTO RED NEXT ACTION AMOUNT $ SUCCESSTIMING TOTAL TOTAL DFID 500, ,000ES01/01/0660%Dec , ,000 ES to meet with DFID 6/6/6 SIDA 200, ,000ES02/02/0630%Sep-06 60,000 60,000 awaiting response to proposal EC 300, ,000ES03/03/0630%Dec-07 90,000 90,000 CF to meet with EC 15/5/6 UNDP (INDONESIA) 100, ,000 BC RC 04/04/0640%Sep-06 40,000 40,000 BCRC to report on last meeting FORD FOUNDATION 300, ,000ES05/05/0650%Oct , ,000 Ford to visit BCRC 20/5/6 NORAD 300, ,000ES 20% 60,000 60,000 Proposal to be sent by mid May TOTAL 700, ,000