1. Vodacom Mobile Solutions in Agriculture – AFRACA Workshop
Jackson Kiswaga
Head- M-Commerce Business Development
Sunday, April 23, 2017

2. Why Mobile and Agriculture ?
Backbone of Economy
Largest Employing Sector
Need to move faster to speed up development
Reduction of production cost – transactional, logistics etc.
Allow wider and efficient marketing information (farmers and traders)
Simplification of processes.
Increase Rural Financial Inclusion- means to access saving and bank account.
Sunday, April 23, 2017

3. What we can Do… Mobile Payment Solution- M-PESA Mobile Market Place
Managing the field Logistics through Mobile-
-Inputs services.
-Real time Mobile Information on Prices, weather, etc
-Field information flow etc.
Sunday, April 23, 2017

4. 20,000 cash in / cash out agents countrywide
1. M-PESA Why M-Pesa?
20,000 cash in / cash out agents countrywide
3 million active customers
Tsh 750 billion transferred every month
23 April 2017

5. What is M-Pesa? Get a M-Pesa Account
Aggregators
Register agents
Float balancing for agents
Agents
Register customers
CI/CO for customers
Super Agents
CI/CO for agents
Collection Accounts for agents
Get a M-Pesa Account
1.1 Agent completes KYC and registration with Vodacom
1.2 Agent till is created
Increasing limits and KYC requirements
Business ++
Business
Consumer
Consumer
2.1 Customer completes registration form and ID
2.2 Agent till registers customer
2.3 Customer activates account
3.1 Business completes KYC and contract with Vodacom
3.2 Business collections account is created
3.2 Business dispersal account is created

6. What M-PESA can do to Agriculture Sector:
The M-PESA solution supports:
P2P- Person to person money transfers (sending money amongst farmers).
C2B- Customer to business transfer e.g. payment for services rendered such as loan repayments to inputs suppliers etc.
B2C- Business to customer (bulk payments) e.g. Input loan disbursement.
Sunday, April 23, 2017

7. 2. Agriculture Market place
Problem:
Low prices for crops
Ability to Identify the right set of traders and negotiate
Desperate selling at Farm Gate
Target Segment:
Subsistence and small holder farmers
Wholesalers / Agri businesses / Exporters high up the value chain
Solution:
Improve efficiency of the value chain by connecting farmers & farmer groups to large wholesalers, Agri businesses and exporters using mobile auction platform.
Sunday, April 23, 2017

8. Agriculture market place – Auction platform (To be piloted in various SAGCOT clusters e.g. Kilombero) 4 1 2 3
Farmer and Farmer groups lists their produce – Quantity and Quality
Large Wholesalers/ Agri businesses bid and counter bid for the produce
Connect the farmer and large city based buyers and eliminate middle men and hence improve the efficiency in the value chain.
Financial settlement through M-Pesa system
Sunday, April 23, 2017

9. Value proposition for Wholesalers/ Agri businesses
Buy from all over Tanzania without requiring to travel or have local presence
Buy directly from farmer groups and hence lower rate
Counter party guarantee in terms of weight and quality due to warehouse system
Faster transaction
Clarity on the supply side and hence can work on the demand
Sunday, April 23, 2017

10. 3. Managing Special Logistics – e.g. Agri Input Subsidies, etc
Managing the Agri inputs logistics between government, input suppliers and beneficiaries (i.e. farmers)
Reducing the risk of handling paper work through physical voucher and cash- combination of coupon and M-PESA can help solving the problem.
Farmers getting real time and secure input vouchers and redeem to local suppliers.
Sunday, April 23, 2017

11. Asante
Sunday, April 23, 2017