1. XYZ Business Plan Ron Fast Zam Boni Pat Tummy Cliff Hanger Lee Sonlife December 2, 2009

2. Executive Summary Take a few bullet points from your executive summary to describe your product, your competitive advantages, how the product will be sold, and the role each member of your team will play in the business.

3. Why XYZ? (Anomoly and Opportunity) We are addressing an anomaly in the market: There are no snow-ski retailers in Jackson County, and online/mail-order options are limited. We are addressing an anomaly in the market: There are no snow-ski retailers in Jackson County, and online/mail-order options are limited. XYZ addresses this anomaly by offering a custom-fitted ski purchase experience along with a personal assessment of each customer’s individual needs. XYZ addresses this anomaly by offering a custom-fitted ski purchase experience along with a personal assessment of each customer’s individual needs.

4. Strategy for Success We will combine shipping orders to save on overall shipping costs while saving on the costs of keeping inventory. We will combine shipping orders to save on overall shipping costs while saving on the costs of keeping inventory. We will offer the customer a personal experience, i.e. offer a high level of customer service not available through online and catalog retailers. We will offer the customer a personal experience, i.e. offer a high level of customer service not available through online and catalog retailers.

5. Details We plan to be open six days a week in the old Brown Cafeteria. We have arranged to work in partnership with Base Camp Cullowhee (BCC) We plan to be open six days a week in the old Brown Cafeteria. We have arranged to work in partnership with Base Camp Cullowhee (BCC) Our hours will be from noon until 8 PM. Our hours will be from noon until 8 PM. We expect to sell a minimum of ten pairs of skis a week on average for the first four months. We expect to sell a minimum of ten pairs of skis a week on average for the first four months.

6. Market Information Our customers will primarily be students, faculty, and community members who have an interest in outdoor activities. Our customers will primarily be students, faculty, and community members who have an interest in outdoor activities. Our competition is primarily online retailers: Ski Mall, Snow World, and Powdershop Our competition is primarily online retailers: Ski Mall, Snow World, and Powdershop Our pricing will be a flexible 15-25% markup on our cost. Our pricing will be a flexible 15-25% markup on our cost. Our strategy is to offer a unique and positive customer service experience and to selectively discount our products for customers with more elastic demand. Our strategy is to offer a unique and positive customer service experience and to selectively discount our products for customers with more elastic demand.

7. Management Our team includes several students with outdoor expertise, and our business manager has five years of experience in retail management. Our team includes several students with outdoor expertise, and our business manager has five years of experience in retail management. Our ski fitting experts will handle the customer service, sales, and marketing, while our management team (the manager and his assistant) will handle accounting, legal, and human resource issues. Our ski fitting experts will handle the customer service, sales, and marketing, while our management team (the manager and his assistant) will handle accounting, legal, and human resource issues. Other knowledge resources include: the BCC Staff, and a private consultant on the ski retail industry headquartered in Fort Collins, CO. Other knowledge resources include: the BCC Staff, and a private consultant on the ski retail industry headquartered in Fort Collins, CO.

8. Strategic Analysis Strengths: Strong team of experts on the products we sell. Strengths: Strong team of experts on the products we sell. Weakness: Remote area for retail location, both within the area and on campus. Weakness: Remote area for retail location, both within the area and on campus. Opportunities: Few local competitors. Opportunities: Few local competitors. Threats: Online retailers have lower prices. Threats: Online retailers have lower prices.

9. Projected Financials 201020112012 Revenue Cost of materials ExpensesDepreciation150,000(112,500)(50,000)(4000)200,000(150,000)(50,000)(6000)250,000(187,500)(50,000)(8000) Net Income (16,500)(6000)4500

10. Conclusion We project we will be profitable by our third year. We project we will be profitable by our third year. …Opportunity, community, etc. …Opportunity, community, etc.