1. Raising the stakes: Promoting extra care housing A project to support the development of a range of successful housing with care solutions for older people Raising the Stakes Extra Care Housing Workshop Jury’s Inn, Birmingham, 26 th and 27 th April 2007 - from 1:30pm to 4:30pm Towards a Kitemark for Housing with Care

2. Raising the stakes: Promoting extra care housing A project to support the development of a range of successful housing with care solutions for older people Workshop format 1 minute intro on the structure of this workshop, encouraging writing down questions and notes a) 15 minutes presentation of how far we have developed the concept. b) 20 minutes discussion on the Kitemark’s remit and eligibility criteria c) 20 minutes discussion on managing and financing the Kitemark d) 4 minutes to collect notes

3. Raising the stakes: Promoting extra care housing A project to support the development of a range of successful housing with care solutions for older people Raising the Stakes project and the Kitemark one of the stated aims and objectives of the project:  “To establish an industry kitemarking system to signify adherence to core standards and ongoing and open evaluation of outcomes” one of the stated and expected outputs of the project:  “An industry-owned, independently-managed, kitemarking system to tie providers into agreed minimum standards and ongoing use of the appraisal tool and pooling of results”

4. Raising the stakes: Promoting extra care housing A project to support the development of a range of successful housing with care solutions for older people A kitemark for whom?  For consumers  For commissioners  For providers

5. Raising the stakes: Promoting extra care housing A project to support the development of a range of successful housing with care solutions for older people Core standards, minimum standards of what?  Facilities?  Services (domestic, housing support, care)?  Ethos, lifestyle, leisure? Should different types of housing with care (HWC) share the same standards?

6. Raising the stakes: Promoting extra care housing A project to support the development of a range of successful housing with care solutions for older people Different kitemarks?  Should there be one kitemark for each type of HWC?  Should we concentrate our efforts to classify these models?  How can we impose definitions on such widely used terms as ‘extra care’, ‘assisted living’, ‘very sheltered’, ‘close care’, ‘retirement village’ etc?  These terms are in current use and cannot be appropriated for our purpose  In any case they are used to mean different things by different providers

7. Raising the stakes: Promoting extra care housing A project to support the development of a range of successful housing with care solutions for older people Extra care standards as reference? Of all the models of housing with care, extra care housing (ECH) is the likeliest to develop ‘minimum standards’ to help the Housing Corporation and the Department of Health fund and encourage their preferred model.  Very few HWC schemes meet these standards  Few providers aspire to these standards (sometimes they exceed them). They know their customer base  ECH standards may however provide a practical reference for a HWC kitemarking system

8. Raising the stakes: Promoting extra care housing A project to support the development of a range of successful housing with care solutions for older people Kitemark primarily for the consumer The consumer has to make choices within a multifaceted and complex market. The best help for informed choices is quality of information. Proposals:  a kitemark that guarantees quality of information  ‘EAC Quality of Information Mark’ for Housing with Care

9. Raising the stakes: Promoting extra care housing A project to support the development of a range of successful housing with care solutions for older people EAC’s proposals for the kitemark  Eligibility  Accreditation  Management  Financing

10. Raising the stakes: Promoting extra care housing A project to support the development of a range of successful housing with care solutions for older people Eligibility Proposals:  Kitemark application open to Housing - Designed with the needs of frailer older people in mind - Offering security of tenure, i.e: own front door and a legal right to occupy the property - Facilitating the delivery of support and care services - With communal and catering facilities  A scheme under development can apply for a ‘Kitemark pending’ type accreditation  Schemes in operation for one year and over can apply for full Kitemark. Main criteria for accreditation: quality of information

11. Raising the stakes: Promoting extra care housing A project to support the development of a range of successful housing with care solutions for older people Accreditation Proposals:  Application for the Kitemark is by a self-assessment process  The process will consist primarily in the completion of questionnaires and submission of related supporting materials  Accreditation may require compliance with appropriate Codes of Practice or approved Standards or kitemarks (ARHM, CSHS, Housemark, Charter Mark)  The process will include the use of outcome measures proportionate to the stated ambitions of the scheme  The Kitemark is awarded to one scheme or development, and is valid for one year

12. Raising the stakes: Promoting extra care housing A project to support the development of a range of successful housing with care solutions for older people Management Proposals:  Management by EAC, an independent and not-for-profit organisation, via a distinct body under the supervision of a board elected or selected by representatives of the industry at large  Main platform: the website www.ExtraCareHousing.org.uk

13. Raising the stakes: Promoting extra care housing A project to support the development of a range of successful housing with care solutions for older people Financing the development of the Kitemark Proposals: EAC will estimate the cost of implementation, including:  Creating the not-for-profit organisation, committee  Development work, legal framework, administration, registration  Design work, including logo, website, stationery  Publicity and launch EAC will seek financial support from a combination of sources: Government departments, Housing Corporation, and principally the industry, i.e.: developers and providers in all sectors

14. Raising the stakes: Promoting extra care housing A project to support the development of a range of successful housing with care solutions for older people Financing the running costs Proposals: EAC will estimate the yearly running cost of managing the Kitemark Once in place and running, the Kitemark will move towards being self-financed, through  Subscription fees  and/or Kitemark application fees  Sponsorship  Sales of marketing information data

15. Raising the stakes: Promoting extra care housing A project to support the development of a range of successful housing with care solutions for older people The future of the Quality of Information Mark  The Kitemark will have to respond to the demands of the HWC industry  Over the years the EAC Kitemark may be augmented or replaced by a range of Codes of Practice, each related to a specific form of housing with care when definitions and typology have coalesced.  The EAC Kitemark needs not be limited to ‘Housing with Care’. As it is basically a badge for quality of information, it could be extended to all forms of accommodation for older people, from sheltered housing to care homes.  Relying on a much larger number of schemes would help towards achieving a self-financing Kitemark END

16. Raising the stakes: Promoting extra care housing A project to support the development of a range of successful housing with care solutions for older people 20 minutes discussion on the kitemark’s remit and eligibility criteria 1. How keen were you initially for a HWC kitemark? 2. Do you agree with the change of focus from basic standards to quality of information? 3. How valuable do you think such a kitemark would be for your organisation? 4. Could your scheme comply with the eligibility criteria? 5. Would you prefer different criteria? 6. Is a ‘Kitemark pending’ satisfactory, say in support of a planning application? 7. Any suggestion for the accreditation process?

17. Raising the stakes: Promoting extra care housing A project to support the development of a range of successful housing with care solutions for older people 20 minutes discussion on managing and financing the kitemark 8. Do you think EAC could be the right organisation to manage the kitemark? 9. How could the industry finance the development stage? Sponsorship, subscription? 10. Development costs probably £60,000 11. Would your company consider sponsorship? 12. Yearly management costs say £30,000 to be self- financed 13. How much per development/scheme, or per unit would be an acceptable price for first application and annual renewal?

18. Raising the stakes: Promoting extra care housing A project to support the development of a range of successful housing with care solutions for older people Your help After the discussion that is about to follow, and after this workshop, we will take stock of your input on the Kitemark. We will circulate and post on the website a review of the proposals for comments. We will develop a way of involving you and your colleagues throughout the industry in the implementation of the Kitemark and in its financing. We need your participation and you support. END