1. Innovation Part 2: Innovation in Action By: Tom Gorman 5 5 Idea Machine 6 6 Taking Ideas to the Next Level

2. “The "silly" question is the first intimation of some totally new development” “Almost all new ideas have a certain aspect of foolishness when they are first produced” Alfred North Whitehead Alfred North Whitehead

3. 5 5 Idea Machine Left Brain = Logical, legalistic, critical Right Brain = cReative “Nothing is more dangerous than having just one idea” Emile-Auguste Chartier

4. 5 5 Idea Machine We tried that wheel thing before and it didn’t work.

5. 5 5 Idea Machine: 4 Ways to Find Problems Information Gaps you can fill Businesses you can Standardize Products or Services you can Improve Social and Business Trends

6. 5 5 Idea Machine: Find Problems Colored Cotton: Sally Fox http://www.vreseis.com/sally_fox_story.htm http://www.vreseis.com/sally_fox_story.htm Gas Mask and Traffic Signal: Garrett Morgan http://inventors.about.com/od/mstartinventors /a/Garrett_Morgan.htm http://inventors.about.com/od/mstartinventors /a/Garrett_Morgan.htm

7. Peter Drucker’s 7 Sources of Innovative Opportunities 1. The Unexpected - unexpected success, failure, or an unexpected outside event can be a symptom of a unique opportunity. 2. The Incongruity - discrepancy between reality and expectations, between what is and what ought to be, 3. Innovation based on Process Need - When a weak link is evident in a particular process, but people work around it instead of doing something about it: an opportunity to supply the “missing link”. 4. Changes in industry or market structure - The opportunity occurs when the underlying foundation of the industry or market shifts. 5. Demographics - Changes in the population’s size, age structure, composition, employment, level of education and income 6. Changes in perception, mood and meaning - When a society’s general assumptions, attitudes and beliefs change. 7. New Knowledge - Advances in scientific and nonscientific knowledge can create new products and new markets.

8. Concept Car: GM’s E-NV http://www.youtube.com/watch?v=0tiHwzGsotA&feature=related

9. 6 6 Taking Ideas to the Next Level If you consider the idea itself as the END PRODUCT you don’t adequately develop the ideas. “Ideas won’t keep. Something must be done about them!” Alfred North Whitehead

10. Two or more parties working separately develop the same innovation (autos, bicycles, software programs.) Similar discoveries from similar research 6 6 Taking Ideas to the Next Level Simultaneous Invention

11. Encourage ideas from everyone Use a standard form for submitting ideas Offer rewards for ideas that are used Notify people of the decision on their idea 6 6 Taking Ideas to the Next Level Idea Generation campaign should...

12. First Level Critique: immediate non-starters. Second Level Critique: Apply criteria the you develop and agree to follow to identify those ideas that are marketable. Screen in a group using standard criteria. 6 6 Taking Ideas to the Next Level Screening: Criteria for Selection

13. Concept Test Do you understand the product? Which features are most important? What would this product help you do? How do you do those things now? What benefits does the product offer you? Have you needed product in past?? How often would you use it? 6 6 Taking Ideas to the Next Level