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Secondary Ticket Market

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Presentation on theme: "Secondary Ticket Market"— Presentation transcript:

1 Secondary Ticket Market

2 Today Primary vs Secondary Ticket market Secondary market players
Ethics and economics Predicting prices

3 What is the difference between the Primary and Secondary markets?

4 Players on the secondary market
Ticket scalpers Season ticket holders Stubhub, RazorGator, TicketExchange etc Teams themselves

5 Ethics and Economics Your thoughts on the secondary market

6 Argument against secondary market
Price gouging Counterfeit tickets Stolen tickets

7 Argument for secondary market
Negotiation tactics? Greater chance of higher attendance Free, open market Encourages season ticket buying

8 Why do teams care if people use their tickets?
Fan Cost Index Retention Game atmosphere

9 Price fluctuations

10 Availability

11 Variable and Dynamic Ticket Pricing
Only refers to primary market. Price set by team on initial sale of ticket. Variable ticket pricing: Prior to the season, teams set different prices on similar tickets for different games depending on competition, time/date, etc. Priced once and doesn’t change Dynamic ticket pricing: As the game nears, price fluctuates based on a number of variables. Price constantly changes

12 Take away Secondary market is nearly unstoppable, but that may not be a bad thing. Market forces inevitably win. Teams are generally ok with secondary market, but are finding ways to make more money off changing market forces. Assignment on Variable and Dynamic Ticket Pricing due Tuesday Exam and Projects graded. Will be entered soon.


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