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Wednesday 22 nd June 2011 Unit 21: Promoting & Branding in Retail Business For P1 you will need to develop practical and enquiry skills and use ICT to collect information on businesses, and their choice of sector. Year 10 Business
Lesson Objectives 1.All students will be able to identify the 6 retail sub-sectors 2.Most students will be able to apply their learning to real businesses 3.Some will be able to identify how channels, formats, business models and locations affect decisions made – evidence from ‘Retail Challenge’ discussion
Criteria: P1 identify the various sub-sectors, channels, formats, business models and locations of retail businesses What type of information do I require? Where will I get the information from? How should it look? IDENTIFY : Point out (ie choose the right one) or give a list of the main features.
Retail sub-sectors: product related sub-divisions of the retail industry - grocery, fashion, automotive, electrical, health and beauty & home ware Retail channels: outlets (shops, stores, showrooms), e- tailing, mobile technology, catalogues, home shopping, market stalls Retail formats and sizes: small, medium, large; convenience stores, specialist outlets, market stalls, kiosks, discount stores, cooperatives, franchises; department stores, superstores and hypermarkets; non store formats: mail order, E-tailing, catalogues, telephone selling, vending Types of location: city/town, district, out of town, retail parks, primary locations, and secondary locations. Criteria: P1 identify the various sub-sectors, channels, formats, business models and locations of retail businesses What type of information do I require? Help Sheet - Content
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