1. VCE Media Year 12 Unit 3 Outcome 1. Narrative
Outcome 2. Media Production skills
Outcome 3. Media Production design

2. Story elements + Production elements plus audience = Narrative
Narrative: is a chain of events in cause and effect relationships occurring in space and time
• Production elements: include
Camera: Video and camera techniques, Shot selection, Movement ,focus
Lighting: naturalistic, expressive and types
Visual Composition and Mise en scene: spatial relations within the frame, setting, set design, costumes, objects, colours and lighting arrangements and movement within the frames, framing, sfx
Acting: character or other viewpoint, story information given or with held at different points in the narrative
Sound: dialogue, music, sound fx
Editing/vision, sound design and mixing: style, techniques, placement, pace, Rhythm of editing
Special effects
•Story elements: include
Narrative possibilities and the opening sequence: difference between story and plot
Characters: established, development, relationships
Setting: time period
Storylines: links between, effects on each other
Time: order, duration, linear and non linear
Cause and effect: character motivation
Points of view: character and other
Narrative progression and the closing sequence: genre
Remember:
Story elements + Production elements plus audience = Narrative

3. Media Production Skills
Outcome 2
Students should be able to use a range of technical equipment, applications and media processes to present ideas, achieve effects and explore aesthetic qualities in production design plan specification areas appropriate to a media form
You will undertake and document two or more production exercises.
It is part of your SAT and assessed with a S or N in Unit 3 and is submitted and marked as a part of the SAT in Unit 4. This work is subject to an external review in October.
Pre Production stage – planning process where you decide on medium, your audience, intention, style, and/or genre. Storyboards, treatments, etc.
Production – undertaking a video shoot, or constructing a web page, animation.
Post production stage – the most important stage and often underestimated. Editing footage and creating titles, multimedia artists will publish and test their work.
The Media production design process contains both written and visual representations of the proposed product.
Audience – every media production is made for an audience, so every aspect of your media production from titles to credits need to appeal to your chosen audience.
Intention – the media design plans always outline the maker’s intention in terms of the proposed product’s purpose, impact and outcome.
Production exercises – ensure you know the exact requirements of the task, time allowed for each exercise, the resources you are allowed to use and the particular aspect of the task on which you will be assessed.

4. Media Production Design
On completion of this Unit the student should be able to use production skills to prepare a media production design plan incorporating specifications appropriate for the chosen media product.
What will you do?
You will prepare a media production design plan for the media production you will make in semester two. The design will include written and visual documentation outlining design plan specifications appropriate to the media form in which you will work.
How is this assessed?
Your media production design plan is part of the School-assessed task. Criteria sheets will be given out to you prior to starting this assessment task but you can look at
What is it worth?
Unit 3 outcome 3 is assessed as a S or N and is submitted and marked as part of the SAT in Unit 4. The work will be externally reviewed in October so it will be retained by me and stored in a safe place.
So this is where you put all your knowledge and skills studied in narrative and production skills together.
Swinburne Senior Secondary College hosts the media production design plans online and archives design plans going back over a couple of years.

5. Media Production Design continued
Have no idea of what you are going to do???
Start a visual diary in which you record everything and anything that captures your imagination, these may include clippings from newspapers, sketches, swatches, movie reviews, artricles from directors and excerpts from web pages, interesting sounds, digital images.
Review them every week and reflect on how you idea is progressing.
In units 3 and 4 you will work in the same medium in both semesters. The plan you create in unit 3 is for the product you will produce in unit 4.
Once you have submitted your media production design plan you will be able to make minor adjustments during the production design but you CANNOT change your medium or idea. The plan you design in unit 3 WILL BE the product you produce in unit 1.

6. Year 12 Media Unit 4 Outcome 1. Media process Outcome 2. Social values
Outcome 3. Media Influence

7. Media Process What will you do? How is this outcome assessed?
On completion of the Unit students should be able to produce a media product for an identified audience from the media production plan prepared by the student in Unit 3.
How is this outcome assessed?
Your media production is part of the SAT, and you be given a criteria sheet prior to starting to guide you.
What is it worth?
• this outcome together with your production exercises and media production design plan are assessed concurrently and contribute 35% to your study score for media. It will be externally reviewed in October.
Audience matters
• attention to detail at this point in your production will ensure that you can maintain control over your vision as you move through the final preproduction stages and into production, post-production and beyond. This outcome is all about management.
A timeline
• You should have completed a production timeline as part of your design plan. Keeping in mind limitations of;
-the weather, where you will be working mainly in winter.
-The equipment; you will be sharing unless you have your own and ensure it is compatible with the schools computers.
- your actors; how to manage them and what is someone pulls out?
- access to facilities; how many computers we have and sharing them.
How much time should I plan for?
• A very rough guide is one to two hours per mark, and this will not be all class time.
This assessment task forms part of your study score for media it is important every aspect of the task is completed by you and you alone.

8. Media Product requirements
Product duration and/or length
• an audiovisual and/or video or film sequence or sequences; for example a short narrative, documentary, an extended advertisement , a music clip
4-10 minutes including title and/or credits sequences
• an animation in any form; for example, clay animation, digital animation, stop motion animation, drawn or cell animation
30 secs – 5 mins including title and/or credit sequences
•a print production; for example, a magazine of newspaper, a booklet, series of posters, magazine or newspaper inserts
8-12 pages or layouts. Print layouts should be printed by students
• a multimedia production; for example, a webpage, CD-ROM, interactive CD or DVD
A product that takes proximately 10 mins to explore or navigate

9. Breakdown in marks for SAT are
Assessment
School assessed coursework
End of year examination
School assessed task
TOTAL
Unit 3
Outcome 1:
Narrative 8%
15%
23%
Outcome 2:
Production Skills
Outcome 3:
Media Production design plan
Breakdown in marks for SAT are
35%
Unit 4
Media Production
Social Values 6%
21%
Media Influence
Total
20%
45%
100%

10. Social Values: are unwritten laws by which a culture lives
Social Values: are unwritten laws by which a culture lives. On completion of this Unit students should be able to discuss the ways in which social values shape the content of media texts and analyse how social values are reflected in a text.
What will you do
learn about the relationship between social values, media texts and society. You will study how representation in media texts reflect social values. Also the extent to which representations in one media either support/challenge a range of values held in the society in which the text was produced.
How is this outcome assessed?
either a written report, an essay, short response, an annotated visual report or an oral report
What is it worth?
This outcome is marked out of 40. Unit 4 outcome 2 is worth 6% of your study score for media. The knowledge and skills associated with this outcome are also assessed in the end of year examination which will contribute another 15% to your study score.
Key Points of social value unit:
Social values play a role in shaping media texts.
Social values are the values held by the majority of people.
Social values can change over time.
Whilst some values change others stay the same for a long time

11. Media Influence: On completion of this Unit the students should be able to discuss the theories of media influence and analyse debates about the nature and extent of media influence.
What will you do
You will learn about theories of media influence, how audiences are thought ot be influenced by the media and the debates that surround the controversies about media influence. You will look at a range of media forms and texts, and how the media is controlled and who are the key players in the media influence debates.
How is this outcome assessed?
either a written report, an essay, short response, an annotated visual report or an oral report
What is it worth?
• This outcome is marked out of 40. Unit 4 outcome 2 is worth 6% of your study score for media. The knowledge and skills associated with this outcome are also assessed in the end of year examination which will contribute another 15% to your study score.
Some of the theories we look at are :
Communication theory
Bullet or hypodermic communication theory
Gratification theory
Reinforcement theory
Agenda Setting theory
Postmodernism and communication theory
Finally look carefully at audiences – case studies and analysis including focus groups, surveys etc

12. End of year Exam
Unit 3 Outcome 1: narrative organisation in fictional media texts.
Unit 3 Outcome 2: the role of social values in shaping a media texts
Unit 4 Outcome 3: the nature and extent of media influence.
Each outcome is weighted approximately equally on the examination paper.
What is the format of the examination?
The exam runs for two hours plus fifteen minutes of reading time. It comprises of short and extended responses. The questions may include materials such as stills, posters, script extracts, diagrams, newspaper extracts and illustrations.
How will my knowledge and skills be assessed?
The criteria for assessment are published by the VCAA and are available online at
A copy will be provided to you prior to the exam.
What is it worth?
The examination will contribute 45% to your study score for media.

13. Home work : for the holidays
Start watching ‘Media Watch’ on ABC Monday nights at 9.15 p.m. (tape it and watch it later if needed)
Start a visual diary today
Watch ‘The fifth element’ and ‘Hero’ during the school holidays.
Watch a Hitchcock film
Watch a documentary on discovery channel or SBS (no not the adult version) or ABC
Watch different types of genre especially ones you avoid (like me horror!!)
Look for codes and conventions in the television shows you watch and jot them down in your diary
Read movie reviews weekly and watch ‘the movie show’ with David and Margaret SBS Thurs or any others on Pay TV.
Keep an eye on media law changes and collect the articles
Read Connect in Herald Sun or Green Guide in The Age for updated technology
Read the paper.
Be nice to your family as you will need them throughout the year
Lastly be very nice to your teacher as she is supporting you along the way!!
Good luck and may the force be with you!!