1. Professor Rodney Townsend Chairman, SusChem Board Head, EuCheMS Policy Working Group Helsinki Chemicals Forum 2010 Contribution to Panel Discussion on Green Chemistry – Solution Provider or Idealists Dream? My apologies for absence due to health problems

2. Helsinki Chemicals Forum 2010 Green Chemistry – Solution provider or Idealists Dream? Consumers are confused by the terms green, natural and organic Consumers are confused by the terms green, natural and organic and often think these are different terms for the same thing, which they are not! This can be exploited by manufacturers and if this happens, this in turn promotes scepticism of the need to be more sustainable in all that we do. For this reason, it is important to educate everyone, including the general For this reason, it is important to educate everyone, including the general public, to use a more appropriate term than green, which anyway has strong political overtones in some EU Member States. Green should be replaced by sustainable but it is not then sustainable Green should be replaced by sustainable but it is not then sustainable chemistry that should be used but rather sustainable chemical technologies. There is after all no such thing as an intrinsically sustainable chemical – it is the whole system, from cradle to grave, that matters.

3. Helsinki Chemicals Forum 2010 Green Chemistry – Solution provider or Idealists Dream? This is turn emphasises the need for full partnership between industry, This is turn emphasises the need for full partnership between industry, technologist and government, with the latter in particular putting in place the right drivers to enable change – not just fiscal, but also regulatory and green public procurement (GPP). However, it is critically important to recognise that fiscal, regulatory and However, it is critically important to recognise that fiscal, regulatory and GPP drivers must be the appropriate ones, which set an agenda for beneficial change without stifling innovation but rather by nurturing it. A key framework therefore for movement towards innovative sustainable A key framework therefore for movement towards innovative sustainable chemical systems which encourage beneficial innovative products is that we have commonly agreed life cycle analysis tools in place. These should also be used as the benchmark for regulatory changes and for GPP.