2. Purpose: Demonstrate benefits of x-border collaboration in science Launch update to European strategy for particle physics Target Audience: European S&T opinion leaders and decision makers Tools: CERN Council meeting in Brussels Press conference Exhibition Networking reception Round table Brochure Particle physics in Brussels May 2013

3. What did we do last time? Press release 1 February 2006: European particle physics sets course for the future Press release 14 July 2006: CERN Council adopts European strategy for particle physics Brochure: The European strategy for particle physics “Council will establish a network of closely collaborating professional communication officers from each Member state, which would incorporate existing activities, propose, implement and monitor a European particle physics communication and education strategy and report on a regular basis to Council.”

4. The proposal this time Tuesday 21 May – Friday 24 May 2013 CERN Council meeting in Brussels co-inciding with Competitiveness Council meeting Launch of Euro PP strategy update including brochure Exhibition in the European Commission’s Berlaymont building on the benefits to society of investment in PP Various receptions / meetings targeting Euro opinion formers Round table: What do we get from Big Science Possible VIP dinner

5. The exhibit: five themes

6. Key area 1: Collaborative research in particle physics The role of particle physics and basic research, mentioning the LHC, its experiments and the worldwide collaborations as an example of collaborative research Opportunity for the Commission to highlight its key tools for cross border collaboration Plays to core European messaging Ensures importance of fundamental research is highlighted

7. Key area 2: Medical and life sciences PP technologies are critical to many essential medical applications, disease prevention, diagnosis, therapy and prognosis Examples to be presented/displayed Better diagnostic tools/medical imaging (using HEP expertise in detection and imaging) Tailored radiation treatment of disease (using HEP expertise in accelerator and beam technologies) Production of Radioisotopes for treatment and diagnosis (using particle accelerators) Improved or newly developed techniques for research in medical & life sciences, esp. neuroscience

8. Key area 3: Energy and the environment Some PP technologies extremely efficient for environmental applications Examples to be presented/displayed Solar panels / Vacuum for thermal solar collectors: Greener industrial processes Cleaning flue gases from power plants with electron beam accelerators ADS from TARC to nTOF. Cosmic ray radiography for volcano imaging, water resource management… Astrophysics, geosciences…

9. Key area 4: Communications and new technologies PP is greenhouse for new ideas and technologies Examples to be presented/displayed Grid computing (communications) GEM detectors (flame detection and earthquake prediction) Diaphragm system technologies (mechanics) Silicon cooling plates (microelectronics) CERN’s open hardware license

10. Key area 5: Society and skills Using curiosity to inspire and enthuse PP laboratories proven hotspots where curiosity is expressed as pure research, and transformed into benefits Examples High School Teachers’ programmes and PP Master classes CERN-UNESCO schools Developing country work, eg teacher training etc High value skills for the general economy, eg innovation activities, transfer of PP graduates to other sectors Services for a safer, better world, eg UNITAR’s Operational Satellite Applications Programme (UNOSAT) Security scanning applications

11. The proposal this time The Brochure Will catalogue the exhibit, with 2-page summary of strategy Press conference organization The press conference will present the strategy Presentation to Competitiveness Council Details to be determined with DG research, EU office etc. Roundtable with opinion formers as target audience Deliberately provocative topic Networking events 2-3 events targeting CERN Council, Ministers, EC officials, media, industry

12. Interactions involvement? Activity assigned to EPPCN, led by James with assistance from small working group (STFC, SRC, Nikhef, IN2P3) Euro members of Interactions already involved, but need for European and global coordination on PP strategy messaging Possible assistance in sourcing real-world benefits Additional opportunities for use of exhibit?