1. By: Cang Pham & Hanh Nguyen
Hanz de Fuko - Poland
By: Cang Pham & Hanh Nguyen

2. Started in San Francisco – February 2009
CEO – David Alfonso
COO – Christopher Zent
Concept – “One of A Kind”
Made in U.S.A

4. Poland Population = 38.54 million inhabitants
6th largest country in Europe
70th largest in the world
Capital – Warsaw (1.7 million inhabitants)
Official language is Polish
Currency is Zloty (PLN)

5. other cities Lódź (782,000) Kraków (758,000) Wrocław (639,000)
Poznań (576,000)
Gdańsk (462,000)
Szczecin (415,000)

7. Market overview Adopt privatization and economic liberalization
Export partners:
Germany, the UK, the Czech Rep., France, Italy, the Netherlands, and Russia
Economy Sector:
Services (63%), Manufacturing (33.3%), and Agriculture (3.6%)
United States and Poland
GDP growth 20% from 2008 – 2013

8. Economic Position 2015, Economic freedom score is 68.6
42nd freest in the world
GDP = $815.5 billion
GDP per Capita = $21,214
Unemployment is 10.4%
Inflation = 0.9%

9. Electronic Commerce Over 70% have Internet access
72% conduct online transactions
M-commerce
28% of smartphones users visit online shops
E-commerce growth 20% per year
2013, Poles spent $8.4 billion online

10. Hanz de Fuko Quicksand
Increasing the use of beauty products from herbs and natural ingredients
High demand of grooming and fashion in Poland.
Competitors: Procter & Gamble, L’oreal
Opportunity to develop a premium hair product  Hanz de Fuko has marked a good market for organic treatments, “one of a kind” hair care products.

11. Distribution & Shipping
Shipping by airplane (2-3 weeks) to Warsaw.
Sephora : 50 bottle to every Sephora store (about 17 stores)
Hair salons : 15 bottles to one hair salons (about 10 salons)
Giving 1,000 sample size of Hanz de Fuko for free purchase gifts.

12. Pricing & Costs
One of the best selling of the product line: Hanz de Fuko Quicksand (hair gel style)
Quantity: 60ml
Price: €15.96
Direct of cost sales: € 5,470
Sephora Discounts: € 4, (€ 4.95 per unit)
Hair Salon Discounts: € (€ 3.95 per unit)
Sample products: €2, (€2/unit)
Shipping cost: €1, (1,000 unit)
Sticky note: €500
Net profit: € 1,437 => €1.5/unit (10% ROI)

13. Promotion Personal selling: hair salon’s dealers
Social media: Facebook, Twitter, Pinterest, YouTube,… (feedbacks, ratings)
Coupons: 10% of €50 purchase =>encourage the purchase or sale of our products for the first launching

14. YOuTube DanielAlfonsotv – 91,365 subs & over 9.9 million views
BluMaan – 207, 010 subs & over 12.8 million views
TheGentlemansCove – 119,401 subs & over 7.5 million views
TheSalonGuy – 130,465 subs & over 17 million views