1. SQL Server Data Mining tools

2. SQL Server Data Mining has become the most widely deployed data mining server in the industry, with many third-party software and consulting companies building on, specializing, and extending the platform. Enterprise, small and medium business, academic and scientific users have all adopted or switched to SQL Server Data Mining because of its scalability, availability, extensive functionality, and ease of use.

3. SQL Server Data Mining tools Analyze how values in a data column are influenced by values in all other columns Detect groups of rows with similar characteristics Automatically populate a column with values based on a few examples you provide Perform forecasting on a time series Find rows that are unlike most other rows (interesting or anomalous) Perform a scenario (goal-seeking or what-if) analysis Create a powerful (yet easy-to-use) prediction calculator Perform shopping basket analysis and identify cross-sales opportunities

4. SQL Server Data Mining tools The Analyze Key Influencers Tool It analyzes the correlation between all columns in your table and a specified target column. The result is a report that identifies the columns having significant influence on the target and explains in detail how this influence manifests itself.

5. SQL Server Data Mining tools The Analyze Key Influencers Tool Imagine the following scenario. You are a store manager and as part of your store activity, you collect demographic information about your customers. This information is preserved in a database, together with the purchase activity of the customers. At some point, you load all this information in a table and want to find how customer demographics may relate to the fact that the customer bought (or did not buy) a certain product.

6. SQL Server Data Mining tools

8. The Main Influencers Report Each of the sections represents the key influencers for one distinct value of the target column. For example, the first report section in the figure shows which factors in other columns favor a value of Skilled Manual in the target column (Occupation).

9. The Main Influencers Report The report section on Skilled Manual can be interpreted as this: Customers with an Income in the range of 39050 – 71062 are very likely to have the Skilled Manual value in the Occupation column. Income in the range of 39050 – 71062 appears most often together with a Skilled Manual occupation Therefore, an Income in the range of 39000 - 71062 is the strongest influencer for the Skilled Manual occupation. The next influencer is the North America region, a slightly less important influencer than the income. The number of Cars, the Age, and the number of Children are also influencers, but to a lesser degree

10. The Discrimination Report The tool also discriminates between the influencers for any two distinct states of the target column