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Gender-based approaches in Lapland

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Presentation on theme: "Gender-based approaches in Lapland"— Presentation transcript:

1 Gender-based approaches in Lapland
Petra Merenheimo University of Lapland (EQUAL)

2 Gender-specific features in business and working life
Family situation and its impact Segregation of branches Values and ways of working

3 Methods to support innovativeness
Gender-sensitive product development Gender-sensitive board work training => Gender-sensitive clustering

4 Putting equality plans into action
YXPISTE© Putting equality plans into action New method for discovering gender-blind spots in work places Mixing the branches of gender-expertise, research and theatre

5 YXPISTE© My salary meets my responsibilities
My salary meets my education The salary of the management level is fair (in my business sector)

6 CLUSTERING WOMEN’S BRANCHES
New services into the markets and for export KIBS KIBS Creating and strengthening KIBS Sustainable marketing, gender-sensitive product development PRODUCT DEVELOPMENT => WOMEN’S INNOVATIONS Strategic planning => Board professionals and groups


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