1. Mexico From the point of view of an exchange student Jussi Vainio1

2. Table of contents My exchange period City of Ensenada City of Monterrey Studying & Work Why go there? Jussi Vainio2

3. My exchange period Spring of 2013, 3 months. 2 cities, 2 universities. – 9 weeks in university of Ensenada (CETYS) – 3 weeks in university of Monterrey (UDEM) 4 courses, 20 credits. – International Marketing, Analysis of International Markets, Transcultural Behavior, Business Communication and Doing Business in Mexico. Company visits. Part-time internship for a Finnish company. Jussi Vainio3

4. City of Ensenada, Baja California Research & Manufacturing (Maquiladoras) Tourism Maritime industry Agriculture Mining Jussi Vainio4 Maquiladora = a manufacturing operation in a free trade zone, where factories import material and equipment on a duty-free and tariff-free basis for assembly, processing, or manufacturing and then export the products, sometimes back to the raw materials' country of origin.

5. City of Monterrey, Nuevo León Iron and steel industry Cement industry Glass industry Petrochemicals Food manufacturing Breweries and Coca Cola bottling Auto parts Jussi Vainio5

6. Studying & Work Teaching in English. Most of the students speak also English Current business knowledge. Visiting lecturers. Student activity is encouraged. Only top-management speaks English, rest Spanish. Emphasis on safety & cleanliness. Relationship oriented. Jussi Vainio6

7. Why go there? Lower cost of living. Growing economy. Chance to learn Spanish. Warm climate. Attractions. Easy to make new friends. Jussi Vainio7

8. Thank you very much! Muchas gracias! Jussi Vainio8