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APPLE Inc. “THINK DIFFERENT”. “Change the World through Technology ” On April 1, 1976 - Apple Computer Inc. STEVE JOBS & STEVE WOZNIAK & RONALD WAYNE.

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Presentation on theme: "APPLE Inc. “THINK DIFFERENT”. “Change the World through Technology ” On April 1, 1976 - Apple Computer Inc. STEVE JOBS & STEVE WOZNIAK & RONALD WAYNE."— Presentation transcript:

1 APPLE Inc. “THINK DIFFERENT”

2 “Change the World through Technology ” On April 1, 1976 - Apple Computer Inc. STEVE JOBS & STEVE WOZNIAK & RONALD WAYNE (Co- founder) Industry: Computer Hardware and Software, Consumer Electronics In 1978, Apple – II (color graphics & open architecture). Introduction of a 5 1/4 inch floppy disk drive. In 1979, Development of VisiCalc (spreadsheet program). In 1980, launched an IPO (record breaking after 1956 IPO of Ford Motor Co.)

3 Products And Figures  Hardware – Mac (personal computer series), Apple Remote Desktop.  Software - Mac OS X, Mac OS X Server, Quick Time, i Life, i Work, Logic pro, Cinema Display etc.  Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV.  Employees - 19,787 full-time ; 3,399 temporary (March 31,2007)  Retail stores - 183

4 Porter’s 5 forces

5 EXISTING RIVALRY – VERY HIGH  Windows OS and media player for playing music and video (Microsoft)  Competition to Mac OS X (Linux)  Alternate sources of computer hardware (Dell, HP, Lenovo)  Small stylish MP3 players (Creative, Samsung)  Online music stores similar to itunes stores (Napster)  I-phone segment (Nokia, Samsung, Motorola, HTC)

6 THREAT OF NEW ENTRANTS - LOW  Streaming audio and video with v-cast (Verizon)  On-demand online services (similar to i-tunes)  New entrants with disruptive technology (The “next Google”)

7 BARGAINING POWER OF SUPPLIERS - MODERATE  Suppliers of processors and computer memory (IBM, Intel) - High  Strategic alliance/supplier of Mac (Microsoft)  Supplier of TV and movies (Disney, ABC, Fox, Sony)  Sources of music (BMG, Sony, Warner, Universal)

8 BARGAINING POWER OF CUSTOMERS - MODERATE  Customers share music using peer-to-peer networks without paying for music (Ares, Lime wire)  Retailers may pressure for lower prices or better terms (Distributors)  Consumers/Businesses may reduce spending on computers if they fear economic downturns (Consumer Attitudes & Behaviors)  Consumer Refresh Cycles. But many Loyalists (Niche class).

9 THREAT FROM SUBSTITUTES - MODERATE  Satellite radio for music (XM, Sirius)  Entertainment media and music (XBOX, PS2)  Alternative means to acquire music (Music CDs, DVDs)  Alternative sources for videos (Cable, Broadcast, Theatres)

10 Competitor Environment High Competition Share of Dell and HP Microsoft and Intel-Leaders of Software, ardware Phone Industry- Sony, Nokia, Samsung

11 Competitor Environment

12 Differentiation Strategy Innovation Core Competencies (In Current Scenario)

13 Differentiation Strategy Unique Features and characteristics Commands Premium Price High Customer Service Superior Quality Prestige Rapid Innovation Sustainable Competitive Advantage

14 FF Value Creation Process Focus On Education eMac Adding Value iMac Lifestyle Strategy Digital Hub Music Strategy (iTunes) Video Strategy (iMovie) Internet Strategy (iTools) ConvergenceConvergence Apple I,II,III Mac

15 Sustained Competitive Advantage Valuable : Innovators Rare : Strong R & D Costly to imitate : itunes, Mac OS Non substitutable : applications, softwares

16 Branding Innovation Differentiated Product Superior Quality Retail Strategy Strengths

17 Less Penetration Cannibalization Weaknesses

18 Opportunities High growth potential. Line Extension. High Potential music phone market Strategic Alliances

19 Threats Competition Substitute Products Threat of Suppliers

20 Ansoff Matrix Existing Products New Products Existing Markets Macbooks, iStation Macbooks, iStation Macbook Wheel, Macbook Wheel, Apple TV Apple TV New Markets Ipod, iPhone Ipod, iPhone iTunes iTunes

21 BCG Matrix STARI-PHONE APPLE MAC BOOK Ipod PROBLEM CHILD CASHCOWDOGS Apple TV Mac Mini

22 GE Matrix Smart Phone Market- I Phone Apple software's Music Player Industry – I Pod Personal Computer - Mac High Medium Low Strong MediumWeak Market Attractiveness Business Strength

23 Corporate Level Strategy Diversification: Iphone, Apple TV Backward Integration: Manufacturing of Semiconductors Forward Integration: Retail

24 Acquisitions Emagic in 2002 -To acquire knowledge and skills about Music software PA Semi in 2008 - Mac Hardware acceleration - Backward integration - Skilled Manpower

25 Strategic Alliances 1.Apple – Disney - To reduce losses of standalone istore and Disney outlets - To improve the Disney store “experience” 2. Apple – Microsoft

26 THANK YOU


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