Presentation on theme: "A New Way to Build and Deliver: Selected Cloud Offerings"— Presentation transcript:
1 A New Way to Build and Deliver: Selected Cloud Offerings Aug. 2015Amr EidCloud Architect, IBM Cloud
2 Innovation is the new currency “Two guys in a Starbucks can have access to the same computing power as a Fortune 500 company.”Jim Deters - Founder, GalvanizeInnovation is the new currencyDelivery speed and productivity rapidly enable businesses to grasp new opportunitiesNew apps are consolidating data and capabilities to engage new audiencesDevelopers are empoweredBusiness leaders innovateIT leaders advance changeNew business are composed leveraging digital services from a broad ecosystemPlease note: Presenter notes are on every slide. Written as a suggested script to help with messaging.Companies of all sizes have the ability to disrupt, or face the prospect of being disrupted.
3 App development today is about speed and choice Design ThinkingSteerDevOpsContinuous FeedbackOperateDev/TestMobileContainersDeployToolingAPIsIoTMicroservicesRuntimesExtreme AgileCloud provides developers with instant access to the APIs, services and infrastructure they need to launch their ideas into the present.3
4 Timing is critical…Today’s apps must keep up with the speed of the app revolution.Core ITCustomer ManagedCodeDataRuntimeMiddlewareOSVirtualizationServersStorageNetworkingBenefitsFully customizable.Few limitations.Necessary for some solutions.Existing Investments.Time CommitmentWeeks to setup and deploy.Maintenance/upgrades of hardware and software.Time to initial deployment~ Weeks~ Days~ Minutes
5 Timing is critical…Today’s apps must keep up with the speed of the app revolution.Infrastructure as a ServiceCustomer ManagedService Provider ManagedCodeDataRuntimeMiddlewareOSVirtualizationServersStorageNetworkingBenefitsMost control in the cloud.Necessary for some solutionsInfrastructure managed by SP.Time CommitmentMinutes to provision VM.Time to configure software and apps varies.Maintenance/upgrades of OS, middleware, runtime.IBM SoftLayerCore ITTime to initial deployment~ Weeks~ Days~ Minutes
6 Timing is critical…Today’s apps must keep up with the speed of the app revolution.Platform as a ServiceCustomer ManagedService Provider ManagedCodeDataRuntimeMiddlewareOSVirtualizationServersStorageNetworkingBenefitsSetup environments and deploy apps very quickly.Infrastructure and platform managed by SP.Time CommitmentMinutes to setup and deploy.Focus on your apps and their data.IBM BluemixCore ITIaaSTime to initial deployment~ Weeks~ Days~ Minutes
8 Of those that survive, what makes a leader? Cloud computing is continuing to transform the way organizations manage their infrastructure.80% of organizations will be using cloud services by the end of 20151Many cloud providers are ready to supply them.But analysts predict 1 in 4 of these cloud providers will be gone byOf those that survive, what makes a leader?1,2Thibodeau, Patrick, “One in four cloud providers will be gone by 2016,” ComputerWorld article, Dec. 11, 2013.8
9 Introduction to SoftLayer - A Global Hosting Leader Leading IaaS ProviderOffering virtualized Public Cloud instances, Private Cloud deployments, Bare Metal ServersFounded in 2005, Dallas TXModel predicated on software-driven infrastructureUnencumbered by early-industry legacy restrictionsFounding principles Innovation, Empowerment, Automation, IntegrationAn IBM CompanyAcquired by IBM in July 2013IBM acquired SoftLayer in June 2013 to expand its Cloud offerings and portfolio.SoftLayer is the leading Infrastructure as a Service Provider. They started in 2005 with ten original founders. Their expertise came out of the more traditional managed hosting world.The overarching concept of SoftLayer was that they saw growth of managed hosting and thought to create a platform that you can buy by the drink, on demand, and you can launch literally in minutes. And that was the overarching premise of what started SoftLayer.They’re headquartered in Dallas, Texas. Roughly 700 employees and 13 data centers that span the globe throughout North America, Europe and Asia.Global Cloud LeaderCreated by 10 Industry Veterans – 18 years – 3 companiesStarted with one of the first mass market hosting companies in the world 1995Dialup, hosting, domain registrationLearned the value of automationNext moved to ne of the first mass market dedicated hosting companies in the world 1999Colocation & managed servicesLearned how automation could enable faster provisioningSoftLayerWe previously had seen how most customers were ordering the same products and services over and over, but did so in a custom way. They were all using the same x86 servers, firewalls, and load balancers, etc but in a custom deployment.We had the ability to created something new from blank sheet of paper – driven by customer demands and needs.Wanted to design something that at the time didn’t existWe decided to pre-build a standardized platform with an abstraction layer on top called IMS that allows us to sell infrastructure as service.Buy it buy the drink, only pay for what you used, and easily scale over time with price predictabilityWe had to think differently about how we did things before to achieve the attributes our customers were looking for.Rack and stack servers differentlyCreate a new complex network topology that didn’t existCreate a billing model to allow for monthly and hourly billingUltimately SoftLayer would become one of the first (if not the first) cloud computing company in May months before our closest competitor – Amazon.Four Guiding PrinciplesInnovation – “innovate or die” – SoftLayer’s fundamental operating mantra is to bring new technologies to market as soon as they become commercially viableEmpowerment – complete transparency and control to the end customer. Our datacenter is your datacenter. We show customers everything. If you want the information its there, if not spin up your infrastructure and you are on your way.Automation – key takeaway today – automation / automation / automation – if it cannot be automated – it does not live within the SL platform. Automation; 1) reduces costs 2) improves efficiency, 3) improves time to market, 4) eliminates human mistakes and results in higher SLAIntegration - hosting solutions traditionally have been disparate operating silos – SoftLayer offers a fully integrated approach from billing to service delivery delivered thru a single interface and API set. It also means building solutions that allow you to integrate your current infrastructure into the SoftLayer cloud.Top 100,000 SitesBy Hosting ProviderSource: Hostcabi.net
10 The difference – network and global expansion 40 WW data centers in 15 countriesLive: Milan, Hong Kong, London, US Federal, Paris, Toronto, SydneyNext Up: Frankfurt, IndiaGlobal expansionKey design elementsControl and transparencyHigh performanceData sovereigntySecurityIn January we announced that we will be investing $1.2B in new cloud resources to significantly expand SoftLayer’s presence and provide clients with localized data management solutions required to drive transformationThis year IBM plans to deliver cloud services from 40 data centers worldwide in 15 countries and five continents globally, including North America, South America, Europe, Asia and Australia. Today, Hong Kong will be the first of those data centers.In the proceeding months throughout 2014, IBM will open 15 new centers worldwide adding to the existing global footprint of 13 global data centers from SoftLayer and 12 from IBM which I talked about earlier.Among the newest data centers to launch are China, Washington, D.C., London, Japan, India, Canada, Mexico City and Dallas.With this announcement, IBM plans to have data centers in all major geographies and financial centers with plans to expand in the Middle East and Africa in 2015.”Footnote:IBM Press Release January 17th 2014Localized capabilitiesIPv4/IPv6 dual stackGlobal DNSGlobal DDOS mitigationGlobal internet exchanges and peerings
11 Triple-network architecture High-performance public network with transit from multiple tier-1 carriersSecure OOB management via VPNPrivate network for intra-application and inter-facility communications, access to shared servicesNative IPv6 supportVirtual racks for integrated managementComplete suite of network services99.999% SLA for all networks1/10Gb NIC’s availableTriple network ArchitectureEvery physical or virtual node has 5 network interfaces2 x GigE or 10GigE to the public networkTransit to and from the internet2 x GigE or 10GigE to the private networkConnect any physical or virtual machine to any other in any datacenterAccess to the service network – SAN storage, Object storage, DNS resolvers, OS update servers, application update servers, template repository1 x GigE to the management networkVPN Access to the management interface – BMC and KMV over IPCustomer controlled – create VLANs, add/remove IPs, SWIP IPs – with dual stack IPv4 and IPv6
12 Robust, full-featured API Improves customer control, reduces error, increases flexibilitySoftLayer API provides 1,600 function calls to over 200 servicesSupports REST, SOAP and XML-RPC interfacesEnables full auto-scaling implementationsComprehensive documentation, libraries, and supportFunctions include:Automatic server deploymentService provisioningReboots and reloadsTicketingHardware configurationSoftware loadDNSNetworkStorageSecurity scansMonitoringRobust, full featured APISoftLayer started with the API first – our own control panel uses our API1600 Function calls to over 200 services – industry competitors less than 100Support Rest, SOAP, and XML-RPC interfacesEasy integration into existing environmentsSupported by SL developer network with numerous examples, downloads and pluginsSoftLayer’s own iPhone/iPad and android apps show the power of the API
13 Complete control Mobile and Web-based management portals Purchase, provision, deploy and manage infrastructureAccess to services, tools, automation and tutorialsSecure access via VPN to management networkTwo-factor authentication to Web portalIn addition to the API, (and built on top of it), we’ve got a full-featured, secure Web-based portal for complete management of your infrastructure. We’ve also got mobile apps available for all the leading devices including iPhone and iPad, Android smartphones and tablets, and Windows Mobile devices.
14 Flexible Capacity – traditional vs. dynamic capacity planning CAPEXundercapacityovercapacityflexible capacityreduction ofInitialinvestmentHighly animated slide… please watch in presentation mode.Load forecast – generically forecasted as linear growthTraditional IT capacity planning, based on this linear growthThree distinct Capex investment pointStarting with the initial investementWhich immediately shows the high barrier for innovationNot only to start-ups, new companies bringing new solutions to the market and need upfront investment for IT Infrastructure in the traditional wayBut also for new, innovative projects in Enterprise and SMBAlways the constant need to defend a new project, defend the cost to the organization, upfront cost without any idea of ROI, yetConstantly battling up hill with stakeholders and budget holders in the organization to justify a project everybody sees is beneficial to the companyThen the actual load starts developingNever linear, of courseBrings about high costsOvercapacity – invested money not returning anythingno profit, no ROIBut more importantly: undercapacityThis is where the cost is going to hurt big timeThis is where customers will walk awayBad response timesLow service availabilityBad press, bad impression, bad reputationThen, the Dynamic Cloud Infrastructure planningAble to follow actual demand or actual loadReduced Initial InvestmentBeneficial for start ups and small companiesMake your investment follow demand, more easy to get the moneyBut also for projects and LOBsNo need for high upfront budgetsNo need for justification of investmentsPeople see the actual load/demand and will approve of the gradually increasing budget needsThere’s a direct link with the ROIFlexible capacityKeeping in pace with load/demandNo severe overcapacityNo undercapacityLoadundercapacityforecasted loadactual loadInfrastructure Planningbarrier forinnovationtraditional IT infrastructuredynamic cloud infrastructuretime
15 SoftLayer provides a global, interconnected platform with flexible options so you can move virtually any workload to the cloud.Hosted private clouds Choose bare metal, virtualized infrastructure or both in a single-tenant model to meet enterprise needs.Mobile applications Build and host mobile apps on a global infrastructure at Internet scale.Development and test Develop and test business apps with APIs1 and a DevOps runtime services environment.High-performance computing Access industry-leading HPC cluster technologies to run entry-level to the most demanding HPC apps.Web applications and e-Commerce Deploy any n-tier application with demanding requirements on an easily scalable, hybrid infrastructure.SoftLayer infrastructure as a service can provide the platform you need to change your business model and gain a competitive advantage using cloud.SoftLayer uniquely has designed and deployed a global, interconnected platform that meets the key operational and economic requirements of cloud infrastructure across a broad portfolio of infrastructure—dedicated and shared devices, physical and virtual servers and hourly compute instances, along with a wealth of storage, networking and security components.Our clients can take these building blocks and deploy public cloud instances, build private clouds on their choice of virtualization stack, leverage the raw power of bare metal on demand or combine these solutions into distributed, hybrid architectures. Build what you want, or leverage our turn-key big data and private cloud solutions to design and deploy complex, scalable infrastructure online in real time. It’s all delivered as a unified service, managed from a single pane of glass via our web portal or mobile apps, and accessible via a powerful, full-featured API. One bill, one portal, one platform.It's a model that provides users with a greater range of choice, flexibility and control than any other cloud infrastructure solution in the industry, and it’s a model that support virtually any workload in the cloud.Hosted private clouds - SoftLayer provides hosted enterprise private clouds built in a single tenant model and used exclusively by your organization. The private cloud can contain both bare metal and virtualized infrastructure within the same private cloud. Additionally, the private cloud can provide higher availability, data isolation, security, and other key features.High performance computing - The need for high-performance computing capabilities is rapidly crossing all industries and all company sizes. SoftLayer offers industry-leading HPC cluster technologies required to run HPC applications from entry-level to the most demanding compute intensive workloads.Big data analytics - Big data is all about the storage, management and analysis of the massive amount of data that is being generated by every organization in every industry. The big data solutions at SoftLayer can provide businesses with the robust storage, network, and bare metal compute resources required to deliver on the promise of big data in an on-demand fashion. SoftLayer can provide a more robust and scalable infrastructure as a service solution to support your solution.Social business - SoftLayer can provide the ideal platform for hosting social business applications for global enterprise customers. Social business applications are elastic in nature due to business operational requirements and therefore make good candidates for being hosted on a scalable cloud platform such as SoftLayer.Mobile applications - Build your mobile applications on a global cloud infrastructure at Internet scale. Our platform drives one of the cloud’s most innovative services and one of the world’s most dynamic applications. Our unique network design and fully automated platform lets you unify any of our platform services, physical or virtual, into a seamless solution controlled through a single management system.Development and test - Develop and test your business applications more quickly using your development toolset. SoftLayer can also help you deploy with APIs and a DevOps runtime services environment on SoftLayer’s infrastructure that supports bare metal and virtualized infrastructures in a single management model. This offers the ability for business applications to be developed and deployed in the same operating environment to help improve the speed, scalability and overall cost of developing and deploying new applications.Web applications and e-Commerce – You can build your e-Commerce application on the SoftLayer cloud infrastructure and deploy any n-tier application that comes with demanding requirements. Our platform can power your application infrastructure, providing you a solid foundation to handle fluctuating traffic with the right security at a reduced cost.ISVs, production ERP and unmanaged production - Develop and run your key business applications, business process automation, business management and mission-critical production workloads across your organization using our cloud platform designed with security, high availability and delivery best practices at cloud economies of scale. Our hosted infrastructure solutions with enterprise private cloud and managed infrastructure can help solve complex deployment needs spanning private and shared clouds. Many cloud-based ISVs have chosen our infrastructure to deploy to all their clients in a software-as-a service (SAAS) model. This can deliver enterprise-grade computing with scaling and cost savings for our clients.Big data and analytics Store, manage and analyze data with the robust storage and computer power.ISVs2, production ERP and unmanaged production Combine dedicated and shared cloud environments on a hosted infrastructure, backed by monitoring, backup and restore, and high availability.Social business Host social business apps for global enterprise customers.1Application programming interface (API); 2Independent software vendor (ISV)15
16 21,000 leading-edge customers Software as a ServiceMobile & CommunicationsWhatsAppVoxerInstapaperYelpSocialGames and EntertainmentPlatform as a ServiceMarketing and Digital MediaLeading-edge CustomersFirst 5 years – internet centric SMBs – born on the web and die on the web – revenues tied to platformLast 3 years – huge shift to enterprise or fortune 1000 – top 25 customer base rolled almost 100%Future – continue to service internet centric customers while services cloud demands of IBMs enterprise clientsHosting & Service ProvidersEnterprise
17 The Digital Innovation Platform IBM BluemixThe Digital Innovation Platform
18 What is Bluemix?Bluemix is an open-standards, cloud-based platform for building, running, and managing applications.Build your apps, your wayUse the most prominent compute technologies to power your app: Cloud Foundry, Docker, OpenStack.Deploy and manage hybrid apps seamlesslyGet a seamless dev and management experience across a number of hybrid implementations options.Scale more than just instancesDevelopment, monitoring, deployment, and logging tools allow the developer to run and manage the entire application.Layered SecurityIBM secures the platform and infrastructure and provides you with the tools to secure your apps.Flexible PricingTry compute options and services for free and, when you’re ready, pay only for what you use. Pay as you go and subscription models offer choice and flexibility.Coming Summer 2015Extend apps with servicesA catalog of IBM, third party, and open source services allow the developer to stitch an application together quickly.
19 More openness and choice than ever before Bluemix is anything but locked down. You choose how you build, deploy, and manage your apps. Bluemix takes care of the rest.ComputeDev ToolingChoose the level of infrastructure abstraction based on your app’s architectural needs.From editors to source code management to continuous delivery, you can use Bluemix’ powerful tooling or easily bring your own.LocationServicesIBMDeploy apps to Bluemix Public (in a growing number of geos), your own dedicated cloud Bluemix, or one that runs within your data center (Local*).Pick from a catalog of IBM, third party, open source, or your own services to extend your apps.Third PartyOpen SourceYours*Bluemix Local coming Summer 2015
20 How does Bluemix work? + + + + + + Bluemix is underlined by three key open compute technologies: Cloud Foundry, Docker, and OpenStack. It extends each of these with a growing number of services, robust DevOps tooling, integration capabilities, and a seamless developer experience.DevOpsToolingIntegration and API MgmtYour Own Hosted Apps / ServicesCatalog of Services that Extend Apps’ FunctionalityWebDataMobileAnalyticsCognitiveIoTSecurityYours+Flexible Compute Options to Run Apps / ServicesInstant Runtimes+Containers+Virtual Machines+Platform Deployment Options that Meet Your Workload Requirements+BluemixPublicBluemixDedicatedBluemixLocal*+Powered by IBM SoftLayerIn Your Data Center*Bluemix Local coming Summer 2015
21 GROWTH | TOTAL SERVICES & RUNTIMES Bluemix Continuously Delivers New CapabilitiesGROWTH | TOTAL SERVICES & RUNTIMES2x527999Servicesin 6 monthsGA - Q3 2014Q4 2014Q1 2015NEW SERVICES | Q4 & Q1DataOtherIntegrationDataDataworks PreparationDataWorksAnalytics for HadoopInternet of Things FoundationWorkflowAPI ManagementSecure GatewaySQL Database - PremiumInsights for TwitterIBMDevOpsDelivery PipelineTrack and PlanOtherWatsonSecurityMobileFirst Platform for iOSPredictive ModelingIBM ContainersLogging Service (ELK)Workload SchedulerObject StorageAppScan iOS AnalyzerUser ModelingLanguage IdentificationMachine TranslationMessage ResonanceRelationship ExtractionQ&AConcept ExpansionAppScan Dynamic AnalyzerAppScan Mobile AnalyzerAppScan Static AnalyzerThreat Intel/IP Reputation (API)WatsonAlchemy APISpeech to TextText to SpeechTradeoff AnalyticsVisual RecognitionConcept InsightsQ4 2014Q1 20153rd PARTYApersona UstreamPayPal Fastly ClearBlade PlatformPayPal Google Wallet Cupenya InsightsHERE Eperu Simplicite
22 What’s new in Bluemix?Choose the right Infrastructure to power your workloadsIBM ContainersBuild and deploy hosted containers in the cloud. Built on Docker.Virtual MachinesDeploy and automatically scale virtual machines. Built on OpenStack.Accelerate agility, even around your most sensitive systems and dataBluemix LocalBluemix is an integrated hybrid cloud platform, with three delivery models, a syndicated catalog and common ops console. Buemix Local complements public and dedicated and is delivered as a fully managed service in your data center. Coming in summer 2015.Use integration to fuel digital and composable business and delivery modelsSecure GatewayResponsibly connect your own network to the public cloud with a credential wallet.API ManagementPublish, promote and manage APIs in a secure, scalable way.API HarmonyFind the perfect APIs for your app with the world’s largest knowledge base of APIs.Connect and ComposeInstantiate a connector, generate an API and create an API assembly.API CatalogMore easily search for and use private and unmanaged APIs in the Bluemix catalog.Make data available where and when you need itDataWorksNew intuitive tooling to find, shape and deliver trusted data.Object StorageSecure storage for unstructured data that can easily be included in cloud apps and services. Built on OpenStack.Create leading digital experiences for your customersMobileFirst Platform for iOSNew set of iOS specific services for mobile application developers.WatsonNew services bring the power of Watson to speech and text.TwitterInclude the power of real-time sentiment and feedback in your apps.Deliver with speed and qualityDelivery PipelineBluemix sync - move code changes into production with zero downtime.We’ve seen over 30,000 beta applications thus far and have spoken to numerous developers about the value Bluemix provides. We’ve learned that developers are joining for 3 key reasons (go through reasons on the page).Rapid setup and time to productionFrequent releases - delivery of fixes or new functionality quicklyIntegrating apps with on premises infrastructure
23 DevOps applies lean & agile practices across the app delivery lifecycle 75%of large organizations expected to adopt agileDevOps practices by end of 2015.Continuous Business PlanningSteerCollaborative DevelopmentAccelerate software delivery –for faster time to valueContinuous Customer Feedback & OptimizationDevOpsContinuous FeedbackBalance speed, cost, quality and risk –for increased capacity to innovateOperateDev/TestContinuous MonitoringMain point: DevOps is an enterprise capability for continuous software delivery that enables clients to seize market opportunities and reduce time-to-customer feedbackHere is the IBM definition of DevOps. It enables clients to:Accelerate software delivery - by enabling collaboration between customers and enterprises and eliminating organizational silosBalance speed, cost, quality and risk- By automating manual processes and eliminating wasteImprove client experience - By speeding the customer feedback loopNotes:“Companies that master effective software development and delivery in rapidly changing environments such as cloud, mobile and social will have a significant competitive advantage,” - Kristof Kloeckner, general manager, IBM Rational Software.Continuous TestingReduce time to customer feedback – for improved customer experienceDeployContinuous Release and DeploymentDevOps delivers measurable business outcomes23232323
25 Mobility and Internet of Things drive many new use cases, particularly around real-time contextual experience
26 DevOps accelerates transformation with standardization and automation Transform at SpeedRespond at SpeedDeliver at SpeedSpeaking Points:Lets talk about some enterprise that have chosen to be disruptors:Nationwide:Overview: Over the past 80 years, Nationwide Mutual Insurance Co. has grown from a small mutual auto insurer owned by policyholders into one of the world’s largest insurance and financial services companies, with more than USD135 billion in statutory assets.Business need: Nationwide needed to better respond to changing market requirements and regulations, increase speed to market for new products and services, and support new channels of customer interaction.Solution: Nationwide engaged IBM to support its agile transformation and help enable an DevOps approach to application development and delivery across its distributed and mainframe environments.Benefits: Nationwide improved code quality by 50 percent over a 3-year period, reduced user downtime by 70 percent and moved 58 percent of its teams to the top quartile in key productivity measures.Tangerine:Overview: IBM introduced Tangerine to the IBM PureApplication® System, which combines pre-integrated hardware with a library of more than 200 available software patterns that are pre-optimized to speed delivery of mobile applications, database and data marts, and other business applications.Business need: Amid the rapid growth of mobile banking, Tangerine needed to adapt to consumer preferences quickly by expediting development cycles and launching mobile innovations faster.Solution: Tangerine is using the IBM® MobileFirst software portfolio, including IBM Mobile Quality Assurance on Bluemix to develop a long-term mobile architecture supporting multiple devices securely. IBM PureApplication® System patterns speed mobile development.Benefits: The solution has reduced development provisioning from days to less than 30 minutes and shortened development cycles from six weeks to two, enabling delivery of innovative customer service tools.Primerica:Primerica distributes financial products to middle income households in North America. Its main mission is to help families earn more income and become properly protected, debt free and financially independent.Primerica wanted to speed communications between its business unit managers and sales reps out in the field. It hired IBM Business Partner PointSource to build a custom mobile app with Bluemix DevOps Services and the IBM MobileFirst Platform that leverages the real-time alert capabilities of IBM Mobile Push Notification. As a result, Primerica managers will be able to send important notifications to targeted groups of sales reps via their mobile devices, reducing delays in the sharing of critical information.Create a culture of continuous improvement and trustImprove customer engagement by shortening feedback loopsInnovate faster by accelerating software delivery across hybrid environments26
27 4/23/2017 1:15 AMTangerine Bank embraces “MobileFirst in a box” solution featuring IBM Mobile Quality Assurance on BluemixBenefits:Further differentiate their market leading position in mobile bankingReduce end-to-end development time from 6 to 2 weeksStand up an operational hardware and software stack in 30 minutes “IBM BlueMix Mobile Quality Assurance allows Tangerine to provide a proactive customer experience that is relevant and contextual. A ‘shake to feedback’ feature is embedded in our mobile app, allowing customers to provide direct feedback about our mobile features and giving us insight into their mobile experience. We will continue to leverage IBM BlueMix and Watson to further engage our customers and deliver innovative mobile solutions based on their direct input.”Charaka Kithulegoda, CIO, TangerineKey accomplishments:Deploy and run mobile applications based on customer insightsProactively monitors site and mobile processes to resolve usage issues fasterSpeeds response times to feedback to increase customer satisfactionMain Point: Mobile is Changing the way we do business. Mobile is also changing how individuals get things done.Either way, Mobile Apps are HOW the market is ENGAGING with users, in client situations through a B2C transaction or improving workforce productivity with B2E apps.Mobile Apps are part of a broader Mobile Strategy that clients are pursuing – yet our studies show that LESS THAN HALF of companies have a well-defined strategy, despite the fact that 73% of those who DO are already realizing returns on that mobile strategy.Slide Source: Analyst Insights MobileFirst FINAL3 – Marketing / Analyst Relations Presentation from Dr. Kristof KloecknerData Source: Digital Front Office (DFO) Institute for Business Value Study.Solution components:IBM DevOps for Bluemix (Mobile Quality Assurance)IBM Worklight with IBM API management with DP XG45 (security gateway),IBM Tealeaf,IBM PureApplication System_01_InterConnect13_Mobile STRUNG_v01.pptx27
28 Financial Insurance Management Corp Financial Insurance Management Corp. – Delivers a mobile solution in just three monthsIncreasescustomer renewals by enhancing customer access and engagementEnables customersto check status and initiate roadside assistance from their mobile devicesThe transformation: FIMC created a mobile application that helps its customers stay connected to their membership programs from just about anywhere.Transparent development helps accommodate changing business requirements“In delivering against our business goals, PointSource also identified ways for us to optimize for faster, higher quality delivery with IBM tools for the mobile development lifecycle.”--Scott Liberatore, president and CEO, FIMCClient name:Financial Insurance Management Corp.Quote:“In delivering against our business goals, PointSource also identified ways for us to optimize for faster, higher quality delivery with IBM tools for the mobile development lifecycle.”—Scott Liberatore, president and CEO, FIMCCompany background:As a leading provider of outsourced customer membership programs, Financial Insurance Management Corp. (FIMC) offers customer service, point-of-sale training, regulatory compliance and marketing support to a diverse set of customers, including Wells Fargo, Precision Tune, AAMCO and Citibank. FIMC produces customized packages under its customers’ names, then provides services to fully manage the packages. Founded in 1974, FIMC is headquartered in Sarasota, Florida.Solution components:SoftwareIBM® Rational® Test WorkbenchIBM WorklightIBM DevOps Services for BlueMixIBM Business PartnerPointSource, LLCBusiness challenge:FIMC wanted to deliver increased value to members by offering an enhanced, high-quality mobile experience. FIMC hoped that by providing mobile services, it would simplify the renewal process for members. In the past, members might not realize that their roadside assistance or discount services had expired until they tried to use them. At that point, they would have to use traditional means, such as or a phone call, to contact FIMC to renew their service. FIMC wanted to streamline this process so that members could easily renew from any location, ensuring more continuous service. Additionally, FIMC wanted to deliver faster access to its benefits and promotions, helping members gain more value from their memberships and thereby increasing the likelihood that they would want to renew.Benefits:By putting benefits right in front of members, the new mobile application has helped FIMC increase its renewal rate. FIMC is now better positioned to build customer loyalty through an optimized mobile experience. With help from PointSource, it can develop, deploy and manage the apps it needs to maintain near-real-time connectivity to customers, quickly and efficiently. The sophisticated, intuitive GUI of the mobile application facilitates ease of use and enhanced company branding, helping FIMC increase interaction with its existing customer base.Solution componentsSoftwareIBM® Rational® Test WorkbenchIBM WorklightIBM DevOps Services for BlueMixIBM Business PartnerPointSource, LLC2828
29 BART, Synchrony Systems Leverage DevOps for Hybrid Cloud Development Instant, secure access to yard tracking data on mobile device,with realtime status updatesIntegrated, cloud-based DevOps environment allowed developers to rapidly design, test and deploy, cutting cycle time from six months to 15 daysSupports hybrid cloud with application components running on Bluemix and on-premise such as CICS, IMS or DB2“One of the glaring results that we've seen here once we started using Bluemix and building these applications, is that instead of the typical six-months effort that an organization would take to build an application like that, it took us 15 days, from concept to a running system. And that has potential going forward, of a cost savings for BART of possibly in the area of 80 to 90%.”— Slavik Zorin, Chief Executive Officer, Synchrony Systems, an IBM Business PartnerSynchrony Systems developed the mobile app for a heavy-rail public transit system called BART that connects the California downtowns of Oakland and San Francisco with neighboring cities to the south and eastBART operates five lines on 104 miles of track with 43 stations in four countiesWith average weekday traffic of 400,000 passengers, it is the fifth-busiest heavy-rail rapid transit system in the USBART relies on Maintenance and Reliability Information System (MARIS) to conduct preventive maintenance of train cars for the BART systemMARIS tracks status of cars on 4 maintenance yards, shops, exchange and storage tracksOriginally a client/server IBM i application, we migrated it in 2011 to Web 2.0 using our migration solution and lifecycle platform I just presentedA couple of years later due to BART’s increasingly mobile workforce, the need for mobile became apparentBy then we knew that Mobile and Cloud come hand-in-hand and that’s when we introduced Ithe BM Bluemix cloud platform to BARTWe used BlueMix to extend the current on-premise application to the Hybrid Cloud…The reason we call this Hybrid cloud is because parts of the application are running on Bluemix while others run on premise such as CICS, IMS or DB2The purpose of the app is provide instant and secure access to yard tracking data on a mobile device and report realtime status updates as cars go on and offlineWe used Bluemix Cloud Integration Services to connect to the on-premise database for data accessBluemix cloud APNS - the apple push notification service to inform users of changes to the status of the equipment.The DevOps services on Bluemix is what made this very powerful because we were able with a button click to publish new features to the app realtime instantly, as well as push the mobile app itself to hundreds of registered mobile devices from an enterprise mobile app store running on Bluemix.29
30 Will you disrupt or be disrupted by your industry? Bringing insight directly to their maintenance engineers via mobileUsing weather data to predict real time inventory needsSourcing new innovation from mobile developer communitiesSpeaking Points:Lets talk about some enterprise that have chosen to be disruptorsFor instance the airline industryGlobally, over 100,000 planes take off every day – over 37 million flights last yearA plane alone has 360,000 parts.Small margins - about $4 per passenger in – about the cost of a cup of large coffeeIn the US alone flight delays cost over $8 billion in 2012Making the right decision at the right time and place can make a huge difference.A critical metric that airlines can control is Turnaround times – that’s how long it takes to turn an incoming flight into an outbound flightFor an Airbus A320, industry best practice is around 25 minutes.But it’s not uncommon for turnaround time to take 45 minutes or more.Every flight hour lost is about $10,000 of lost revenue.Airlines are looking to adopt more efficient maintenance modelsAirbus spoke on stage at InterConnect this yearsaw this as an opportunity to transform the way they deliver value to their customersmoving beyond simply selling airplanes to offer new services that bring their expertise to their customers by bringing a wide variety of data and insight together to mobile devices in the hands of maintenance engineers to optimize the speed and efficiency of maintenance actions.This requires dealing with a high number of diverse systemssome on premisessome in the cloudsome on planes in flightsome in the hands of maintenance engineersIt all has to come together so the people on the front lines can do their jobs more effectively.They can bring all the pieces of the maintenance puzzle together:The current location of the aircraft …The maintenance history and real time maintenance status of the aircraft …The availability of parts …The location, availability and skills of the line mechanic … and moreBy connecting and securing services and data from all these different sources, on the IBM Cloud, the three main players in aircraft maintenanceThe mechanicThe maintenance supervisorAnd AirbusThe right information gets to the right decision-makers at the point of action at the right time,Accelerating troubleshootingShrinking Turnaround Time.Keeping planes and people moving.IBM Cloud and mobile bring it all together – the ability to bridge between the cloud and back office systems, mobile capabilities, analytics and securityDelHaize,Parent company of Food LionUsing nontraditional data, weather data in their inventory business processTo predict buying behaviors based on weather.Just-in-time inventory based on answering open-ended business questions like weather that causes them to adjust their optimal goals continuously.Citi spoke at Interconnect as well.Fostering innovation through digital accelerationLeverages the concept of outside-in innovation. Through it they want to:Unleash the power of the tech communityDevelop new solutionsDisrupt the way banks innovateRecognized the missed opportunities that would exist if they relied solely on Citi and were unable to engage the full tech community.Using 3rd party development communities to help drive innovation.*****This chart asks a simple question about disruption. 3 use cases of IBM customers and how disruptors affected them are provided here.Airbus is about predictive maintenance (Delhaize is about just in time inventory (Citi (
31 Data and analytics in hybrid cloud are fueling competitive advantage Data services to replicate and synchronize dataAnalytics services to refine data and provide insightCognitive computing services to interact with and change the worldSpeaking Points:The new hybrid cloud provides access to a wealth of data for innovation.Using the insight from that data in real time business critical processes requires the ability to access, move, refine, and analyze all types and volumes of data while keeping visibility, control and security over it.Data services and localization are the ability to tap into data and analytic services where it makes the most sense.Easy to use data and analytic services that refine, analyze, replicate and synchronize data between on prem, the cloud and devices.Analytics has moved to the cloud to analyze this data – critical is the ability to analyze all types of dataEven beyond analytics is the realm of cognitive computing that enables intelligent interaction with real world conversations and delivery of a new level of insight from data.IBM Cloud Notes:DataWorks: New, intuitive tooling and experience to find, refine, enrich and deliver trusted data. Refine raw data into relevant and actionable information that’s available to everyone. Find and shape data, as well as load, mask, profile, classify and cleanse it. Business users can leverage a SaaS app, developers may use APIs, or services may be embedded into appsWe have now integrated the same capability we have available today in Bluemix (cloudant nosql dbaas), into the MobileFirst platform 7.0, it provides a local DBaaS on the device providing access to data when systems are offline or unavailable.IBM Watson analytics and cognitive computing services are delivered in the cloudCustomer DetailsBernhardt Furniture Co. was established in Lenoir, NC in The company operates eight manufacturing facilities and its corporate headquarters in North Carolina, and employs some 1,250 people worldwide including five overseas offices.Bernhardt wanted to create a virtual showroom for mobile devices that would allow their clients and sales people to have a rich user experience. Bernhardt turned to IBM Bluemix and Cloudant to build their virtual showroom application for their products, and how they empowered their salespeople with a rich and responsive tablet experience to improve the client experience. Using a Cloudant database on the backend, the app has transformed the operation from spreadsheets and last-minute presentations into a full-scale digitized browsing and ordering system. The app allows sellers to pull up product details, place orders, and more.Bernhardt Furniture used Bluemix and Cloudant to rapidly build a virtual showroom that runs on mobile devices.
32 A global automaker launches experiments that use cloud-based analytics to help address criticalglobal mobility issuesDemonstrates the use of eco-friendly, connected vehicles for social and ride-sharing servicesMeasuresthe feasibility of launching the services commerciallyCreatespotential new revenue streams that build on the company’s reputation for innovationThe Problem:Traffic congestion issuesParking , spend an inordinate amount of time searching for open parking spacesLink to Reference Profile:About the clientThis global automaker based in the United States operates in the automotive and financial services segments, manufacturing its vehicles in plants worldwide and distributing them across several continents.Business challengeThe automaker has set out to transform itself from a traditional automotive product company to a mobility solution company. For the company, mobility is about far more than getting from point A to point B; it’s about human progress. The company created a multidecade, global vision of a world where vehicles talk to each other, drivers and vehicles communicate with the city infrastructure to relieve congestion, and people routinely share vehicles or multiple forms of transportation for their daily commute. The roadmap includes not only smarter cars, but smarter roads and smarter cities. In early 2015, the automaker announced 25 global experiments that directly confront several transportation challenges, including those that limit personal mobility, especially in urban areas. For example, traffic issues in major cities such as Beijing or London are not just an inconvenience; they have a major impact on commerce, business and even residents’ well-being as pollution and greenhouse gas emissions rise.SolutionExisting transportation models and infrastructure simply cannot sustain the sheer number of vehicles expected to be on the road in the coming years. London already charges drivers a congestion fee to drive in the city center during peak business hours, and commuters spend an inordinate amount of time searching for open parking spaces. The automaker based four of its urban mobility experiments in that city, where it is testing the power of a cloud-based big data and analytics solution to address these and other problems. One experiment offers drivers an on-demand car-sharing service that goes beyond existing models by using analytics and a mobile app to help drivers locate available electric and gas-saving cars when and where they need them instead of restricting usage to specific, prereserved times and locations. A dynamic social shuttle test uses algorithms to find the most appropriate shuttle and determine the most suitable route to let up to 10 passengers share premium, eco-friendly minibuses that pick up and drop off commuters at convenient locations. A painless parking experiment uses geospatial location and predictive analytics to inform users by mobile app about current and expected open spaces near their preprogrammed destination. Finally, a data-driven insurance trial analyzes driver behavior, driving and traffic conditions, and general vehicle usage to create a personalized driver mobility passport that is transferable between vehicles or insurers, who can use it to quickly calculate risk and offer data-driven pricing to their customers.Quantifiable benefitsThe experiments address specific transportation issues to demonstrate the company’s ability to become a mobility solutions provider. The results can then help the business measure the commercial and technical feasibility of deploying these specific mobility solutions commercially on a wider scale. In particular, the use cases for city driving on demand and the dynamic social shuttle allow the automaker to demonstrate the potential to reduce congestion and pollution by using zero- and low-emissions vehicles for innovative car- and ride-sharing services.What makes the solution transformativeGame-changing outcome - The experiments are designed to help the automaker quickly move forward to become a solutions provider whose vehicles are only part of the equation, and where mobile, cloud and analytics help address critical global mobility issues.Before-after impact - With the solutions generated in these four experiments alone, the company can help the City of London address road congestion, parking and insurance issues.Systems of record, insight or engagement - The cloud-based analytics solutions interconnect with automobile telemetry, road sensors and traffic cameras, along with geospatial mapping technology, to create a picture of real-time traffic conditions, parking, and available cars and social shuttles.London already charges drivers a congestion fee to drive in the city centerduring peak business hoursSolution componentsTraffic issues have a major impact on commerceIBM® BigInsights®IBM BlueMix™ IBM API ManagementIBM InfoSphere® StreamsSoftLayer®IBM Research Moving Object Map Analytics IBM Cloud Business SolutionsIBM Global Business Services® – Business Consulting ServicesIBM Global Technology Services® – Cloud Services: SoftLayer The transformation: In several of these experiments, the business is testing the power of cloud-based analytics solutions to address traffic congestion and parking issues in London. These connect in real time to the Internet of Things (IoT) to enable innovative commuting options such as on-demand car sharing and a social shuttle service, and predictive analytics inform drivers by mobile app about current and expected open parking spaces near their destination.