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Brussels 10-10-07 Creative Hot Spots & Innovative Projects Rob Dieleman, CEO AXIS bv.

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Presentation on theme: "Brussels 10-10-07 Creative Hot Spots & Innovative Projects Rob Dieleman, CEO AXIS bv."— Presentation transcript:

1 Brussels Creative Hot Spots & Innovative Projects Rob Dieleman, CEO AXIS bv

2 Why did Axis move to the Roombeek district recently?

3 Rob Dieleman artist (video art, painting, scenography) teacher and videographer at the University of Twente videographer for several Dutch broadcasters founder en CEO AXIS (estd. 1990) –marketing communication –e-learning –product development, R&D –35 employees –Enschede, Amsterdam –www.axis.nl

4 Creative Hot Spots in Twente creative hot spots Twente Media Art Center Roombeek Campus + Kennispark Hart van Zuid

5 Creative Hot Spots in Twente creative people and companies open, tolerant, diverse challenging, inspiring, fun closely connected to the University, Saxion Hogescholen, Art Academy (AKI) & the Regional Community College (ROC)

6 Goals creative hot spots co-development cross-over fertilization creating new products & services new business development new jobs

7 Example projects (Axis) Digimap MedGame Guardian Angel

8 Digimap an interactive web-based toolset to visualize and calculate future scenarios for business parks a true multi-discipline project –AXIS: concept, IT (XML, Flash, mySQL), graphic user interface design –ReLion: 3D modeling, 3D engine –B-SIM: simulation, mathematical modeling –University of Twente & City of Enschede: GIS –ITC: cartography –ISFM Ahlen Germany: Site&Facility Management

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10 Digimap partners worked closely together in one location during the project new and promising connections were made ideas for new projects emerged status Digimap: –several Digimap pilot cases have been carried out –a Digimap company is in the making –Digimap is still developing

11 MedGame product: –a webbased adventure game: a simulated hospital Dinkelstaete –students will play the role of manager and have to solve planning issues goal: –raising awareness about planning processes in hospitals –identifying performance indicators and parameters –better planning, optimizing planning processes target group: –hospital employees

12 MedGame: a multi-disciplinary project concept: –B-SIM bv, Axis content –B-SIM, Medisch Spectrum Twente (hospital) simulation & mathematical modeling: B-Sim programming: B-lex bv, Axis, ReLion media production: Axis

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14 myGuardianAngel health managing system, digital sporting coach concept –Axis content –NOC*NSF, Marty ten Cate, Atletiek Unie –University of Twente (UT), t Roessingh (rehabillitation institute) simulation & modelling: B-Sim, Axis programming: Thales, Axis, Basiliscus media production: Axis IC (chip) design: 3T Industrial Design: UT, Indes

15 multi-disciplinary project Again most partners work closely together in one location during the project new and promising connections were made new ideas for projects emerged status Guardian Angel: –a first version of the GA is being made: VR Running Coach –a Guardian Angel company is in the making

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17 Conclusions creative hot spots like the Media Art Center really help to conceive and carry out this kind of innovative and multi-disciplinary projects it makes it easier for companies (like AXIS) to conceive ideas en to carry them out relatively fast and cost-effective thats why Axis recently moved to the Roombeek district in Enschede


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