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Media Communications with Partners A Case Study ECHO/GAA Kenya, September 2009
Three (Easy) Steps Planning Production Distribution
Planning Who do we want to communicate with? What is key message(s)? How do we communicate? What are resources available?
Production 1 YouTube generation… TV & internet need to work for both: =so we want shorter films ….. Journalistic stories
Production 2 3 x short films: 2-45-3.15 mins 3 trailers B-roll Agency packages
Distribution Internet: proliferation of websites Social Networking: eg Facebook Agencies: APTN, Reuters TV stations
GAA Distribution: what did we do? Reuters Africa Daily Reuters Africa Journal
GAA Distribution contd International Nairobi-based media Local TV stations Internet : YouTube
GAA Distribution contd A24Media
How can we collaborate? As a partner you can: Have a new story idea Find an expereinced contractor Research good interviewees/filming locations Make contact with your national media
How can we collaborate (contd)? ECHO can offer: Editorial and technical guidance/advice Distribution advice Expert interviews New ideas…what next?
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