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Media Communications with Partners A Case Study ECHO/GAA Kenya, September 2009.

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Presentation on theme: "Media Communications with Partners A Case Study ECHO/GAA Kenya, September 2009."— Presentation transcript:

1 Media Communications with Partners A Case Study ECHO/GAA Kenya, September 2009

2 Kajiado

3 Three (Easy) Steps Planning Production Distribution

4 Planning Who do we want to communicate with? What is key message(s)? How do we communicate? What are resources available?

5

6 Production 1 YouTube generation… TV & internet need to work for both: =so we want shorter films ….. Journalistic stories

7 Production 2 3 x short films: mins 3 trailers B-roll Agency packages

8 Distribution Internet: proliferation of websites Social Networking: eg Facebook Agencies: APTN, Reuters TV stations

9 GAA Distribution: what did we do? Reuters Africa Daily Reuters Africa Journal

10 GAA Distribution contd International Nairobi-based media Local TV stations Internet : YouTube

11 GAA Distribution contd A24Media

12 How can we collaborate? As a partner you can: Have a new story idea Find an expereinced contractor Research good interviewees/filming locations Make contact with your national media

13 How can we collaborate (contd)? ECHO can offer: Editorial and technical guidance/advice Distribution advice Expert interviews New ideas…what next?

14


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